1987, Mr. Ding, 17 years old, started a business in Jinjiang, his hometown, and engaged in the sales of footwear products in China market. With the reform and opening up, Mr. Ding took advantage of his hometown as the hometown of overseas Chinese to establish "Fujian Jinjiang Samsung Sporting Goods Co., Ltd." and formally entered the international market. 1994, Samsung became the first enterprise in Jinjiang to enter the South American and African markets. Since then, Samsung has set up branches in the United States, Spain, Chile and other countries, and its products have been exported to more than 40 countries and regions, becoming the famous "king of exports" in Jinjiang.