First of all, you should know what planning is. Except what you can understand (in fact, I'm too lazy to type), planning is a predictive and forward-looking job. In other words, planning is a comprehensive work integrating strategy, management and implementation. Secondly, you should know that the marketing planning major involves two departments, one is the marketing department and the other is the marketing department. In most enterprises in China, the marketing department is also called the planning department. It is closely related to marketing. Generally speaking, the marketing department is responsible for spending money (advertising) and making money (selling goods).

In fact, marketing planning is really beyond the ability of students who have just graduated for a few years. Of course, there are exceptions, but those who do well are all post-70s.

In other words, if you want to engage in this industry, you should be more exposed to this job than knowledge before you are 25 years old.

Let me introduce you to the career planning of this profession:

Enterprise Edition: terminal business personnel-market research (promotion) specialist-planning (sales) copywriting-planning supervisor-planning minister-marketing director-professional manager-the most famous success.

Advertising version: AE (basic salesman)-customer maintenance specialist (senior AE)- planning copywriter (designer)-planning director-planning director-consulting expert.

Judging from your current employment situation, you are taking the first road. Yurun is a big brand, and the enterprises of big brands are very helpful to individuals. I suggest you stay in Yurun for one year. You will learn a lot of terminal knowledge, such as store display, advertising strategy, price competition, terminal launch, channel expansion, event marketing, exhibition marketing, promotion policies and so on. If you can fully understand and master it, it is tantamount to plating a layer of gold on your planning career, and no matter how you change jobs in the future, you will rob your company.

Don't dream of finding a stable planning post as soon as you come out. It is hard to find. On the surface, planning is a master of mixing money and pens. In fact, a good planner who can make ends meet must be the grass-roots personnel of terminal marketing, who have huge and complicated knowledge and climb up step by step according to the above path.

A good plan needs to understand advertising, market, consumer psychology, industry trends, terminal channels and competitive strategies. When can you answer these questions like water, and when can you be called a plan?