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Resume of Chairman Ding of Maotai
The chairman of Maotai is called "",not "Ding". Ding Xiongjun, male, born in 1974, Han nationality, chairman of Kweichow Moutai Co., Ltd.

Ding Xiongjun, a native of Chongyang, Hubei, joined the work in July 1995, and joined China in June/994. He graduated from Wuhan University with a postgraduate degree and a doctor of science. He is currently a member of the Party Committee, secretary, director and chairman of China Kweichow Moutai Distillery (Group) Co., Ltd. and chairman of Kweichow Moutai Co., Ltd.

June 5438 +2023 10, and was elected as "Person of the Year of China Economy in 2022". June 5438 +2023 10, and was elected as "Top Ten Economic Figures of 2022". In June 2023, 65438+ 10/1,China Liquor Industry Magazine published "China Liquor Industry Person of the Year in 2022", and Ding Xiongjun, Party Secretary and Chairman of Maotai Group, was elected in June 2023 165438+ 10.

Ding Xiongjun's Tactical Strategy

On August 30th, 20021year, Maotai welcomed its youngest chairman, Ding Xiongjun. The new chairman has a task: one is to continue to maintain rapid growth, and the other is to get back the right to speak on prices from channels.

Ding Xiongjun's predecessor, Yuan Renguo, was in charge of Maotai for nearly 20 years, which made Maotai surpass Wuliangye and become the first brand of liquor in China, but at the same time, it also left a strong but difficult distribution channel, which made Maotai headquarters unable to effectively control the market price.

To regain the right to speak on price from channels, Ding Xiongjun chose the strategy of strengthening the construction of direct selling channels, including strengthening the construction of e-commerce "My Maotai". According to data from Bernstein Research, in the second quarter of 2023, Maotai's direct sales channel revenue increased by 35% year-on-year. Research institutions predict that by 2026, direct channel revenue is likely to account for 60% of Maotai's total revenue, and the current ratio is about 45%.