Part 1
The definition of personal brand
The definition of personal brand can be divided into two categories, one is related to "me" and the other is related to "others". But to a certain extent, "I" and "others" are not antagonistic. From the aspect of "I", it will be mentioned both internally and externally that personal brand is actually the sum of the impressions you give others.
Others will know what your inner self is through your external appearance, behavior and image.
Another important point is the inner character and ability. A truly influential personal brand, the focus is actually in the heart. A person's character and ability, image and behavior reflect the inner nature to some extent. If your inner thoughts or thoughts are not unique, it is difficult for you to become a different person. In the way of presentation, the impression given to others is real and relevant, so there will be relevance here. For example, when I usually see vegetarian dishes talking in a simple and rude group, I think his character should be the kind of person who is particularly straightforward.
Usually, people judge by their first impression. When you open your mouth, others may think that your external image is consistent with the way you speak. When all your internal and external connections are consistent, and you can persist for a certain period of time, you actually have uniqueness and establish your personal brand. Personal brand includes not only external publicity, but also good image presentation, and more importantly, an important core that makes you different.
So how to correctly unlock personal data to distinguish this difference?
If you were asked to write an introduction, what would you write? Do you think it is difficult to write a personal profile within 140 words?
If we sum up what a personal profile is, for example, it is like a trailer for a movie. If we go to see a movie, it won't come out with a trailer until the movie is finished, so let's assume that the score of a movie is ten, and the trailer is actually equal to one point. For an individual, this is all in your heart, and you can show it to the outside world through your personal profile. Some of our friends say that there seems to be nothing in my bag, and it looks empty when poured out.
For example, when a new film is released, the fare is 100 yuan, and the film is one and a half hours to two hours long. If you are not familiar with this movie, whether its director, storyline or actors are new, are you willing to spend 100 yuan to try to watch the movie for one and a half hours, which includes money cost, time cost, opportunity cost and so on?
I believe most people are afraid of watching a strange movie. We will worry about wasting money and time and only seeing a bad movie.
Then let's think about it. Is this like a movie you didn't know when we were in contact with people, and you have some fears like this? The Wolf Totem and the Monkey King that we saw some time ago, because no one knew about them some time ago, were dismal at the box office, and later became the dark horse of the movie because many people began to know: Oh! It turned out to be a good film.
If you are a potential stock or think you are excellent, you will be known as a dark horse at the box office, but at the beginning, if you can show everyone how excellent you are, you will actually shoot a trailer. So: life without a trailer is not worth living.
Your profile is like a trailer for a movie. That's me, but not me. In fact, the real you are much better than that trailer, right? What we really want others to see is our complete movie. The trailer is to attract others to watch your movie, pay attention to you, invest more time, even feelings and capital, so that there will be interaction.
Just like the personal introduction of vegetables, many words didn't make many people remember him from the beginning. But when his trailer came out, it attracted a lot of people's attention. Later, he came out with such complete information that we were willing to spend more time getting to know him.
How to shoot your trailer is actually how to write your profile. How you live your life is a microcosm, and our daily class is a reflection. Do it with the consciousness of personal brand, and live your life like a good day.
Therefore, a good personal profile is actually a personal internal strength and external presentation.
We should pursue it in one step, but we should evaluate the results in stages, because you will find it very difficult to write a very meaningful personal profile.
the second part
How to unlock your personal data correctly
content
So we break it down into three parts to explain. The composition of a personal profile is actually the value of what others think of you. This includes that you have a very real content, that is, your internal strength. The second part is your image, and your photos show who you are. The third part is presentation, whether your words are clear and whether visualization attracts others, so as to pay attention to your personal profile.
Let's recall other people's profiles, which is impressive. Do you see that what attracts you is content, image and presentation?
The first thing to say is the content.
When writing a personal profile, one of the most important reasons is to communicate with others. What we are writing here is crowd interaction. You will be attracted to three kinds of people, and you will also attract three kinds of people. We need to divide them into different occasions and target groups.
Looking back at the most impressive personal profiles we have seen, will we be attracted by these three types of people?
The first part is common distinctive features, common hobbies, common features and common work, and the second part is complementary features, which you particularly want, but you don't have. You see it in that person, so you will be attracted. The third part is interesting people. When you see the content, you will be attracted by what you are familiar with, because that's what you have, and you will pay great attention to this information.
The second is to attract three kinds of people. Don't we make personal profiles just to attract people we like? So when we show our self-worth, we hope to attract these three kinds of people to exchange our value. In this way, we can grow together, or create career opportunities, or even produce new projects.
Among the three groups attracted, the first group has the same values and hobbies as you. Relatively speaking, it is easier to attract such people. The second category is followers, and we will attract teams throughout the growth process. Simply put, single-handedly, limited energy. When you can form a team, you need someone to follow you in the process.
For example, if Sophia Kao is only an individual who wants to be an activist, her strength must be single. Because her attraction can attract a group of people to follow her as a platform for rights protection, the whole rights protection action will become stronger and stronger. In this process, Sophia Kao is not only a person who attracts her peers, but also a person who has the same hobbies with her. She needs to attract people who follow her and are willing to work with her, so it is more difficult than attracting similar people.
In the third category, it is most difficult to find the mentor we are looking for, the investor we are looking for, or the group of people we want to be role models, because in comparison, it is difficult to attract this group of people when our ability is average, but this group of people has the greatest value to our life. Therefore, when making personal profiles, we need to take these three types of people into consideration.
The third part, if we want to make friends, or you want to find boyfriends and girlfriends. Relatively speaking, there will be fewer and fewer professional parts, and more and more personality and life parts, so when we write a personal profile, we should divide it into occasions and target groups. What kind of people do you want to be with? Have you assessed their expectations? To write a targeted personal profile, you must think clearly before you start writing a personal profile.
So come back and think about where our personal profile is used and what kind of people we want to attract. Does our personal data meet these standards? If so, where can it be improved? It can be said that all personal profiles are passed if your text exceeds 140 words. See how many people will have the patience to read all the profiles and impress you.
I won't go into details here, but first of all, we must think of the content, for whom, for whom and on what occasion. This is the most important point.
Let me briefly mention here that the content of identity assets cannot be extended in depth because of time. But I have listed some criteria that identity assets must meet. At that time, I had doubts: I didn't have any experience, and the experience was not wonderful enough. How should I prepare? There are so many tutorials on the internet that teach personal introduction, why can't you write satisfactory content?
The fact is that our personal assets are too weak. When we really write a personal profile, we should create real content if we realize that our content is empty.
You can watch the movie "Don't Come Again at the Age of 20" when you are free. She talked about what you should pay attention to at the age of 20. This includes your qualifications, your achievements and whether there is anything worthy of praise. In terms of academic qualifications, whether you have attended a prestigious school, obtained superior education, worked in a world-renowned enterprise, and obtained international certification, it is very recognized by the world. You say you have this, you get extra points.
But if not, let's see what you can do and whether what you do can make people shine. Here are your achievements, including whether you have special talents and abilities, whether you have special achievements, what companies and projects you have created, what books you have written and what movies you have made. In this process, no matter whether you have word-of-mouth proof or media reports, you are very powerful. If you have these, you don't have enough qualifications, no school, no education, no well-known company and no international certification, it doesn't matter. As long as one thing is very, very brilliant, you can focus on it in your resume instead of writing a lot, and others can't touch anything at all.
I recommend reading A Push of Visual Senses, This girl is the most influential person in the world, and the reason: (She is particularly good at housework) and this book in her spare time. The author of this book is Marihui Kondo. She may not have graduated from a prestigious school, but her greatest talent is tidying up. She put this book into a volume, which is very popular all over the world. This is a very common experience, but with special talent, she can also create her own brand.
picture
Let's take a brief look at the image. Because of all the content today, we hope that more people will pay attention to their own content and realize the importance of image and presentation. But the most important core is whether we can establish our inner self, which is very substantial.
Go back to the picture of introducing your composition, and others will see your value. See this part of the image. When we read the whole introduction, will we compare each other by looking at the words and photos? Is what TA said true? Do you trust this man to test your judgment? So when we put photos, what else will we show besides beauty? The value of your profile is more important than your beauty. Unless you are looking for a boyfriend or girlfriend, the photos you put may attract others.
From the content point of view, we can also see whether we can show the excellent internal quality to others in a short time from the image and personal introduction. Do these photos completely correspond to the title of the book and produce good results?
appear
The third part is the statement. The demonstration includes text and visualization. As I said just now, if your text exceeds 140 words, will others have the patience to read it? What you want to express is what we said earlier. Among the identity assets, what you are most proud of and want to share with others is pen and ink.
In the whole process, visual presentation is very important. Including how you design the whole layout so that others can see the key points you want to express at a glance. Including your design ability. Of course, if you are not very good at drawing, you can use your very strong writing ability to impress others, which is also a very good ability. So I won't emphasize which method is the most correct here. It is best to show your elegance in the way you are best at.
Finally, if you can make others have a good experience from beginning to end in visual presentation, we also know that all communication and interaction now hope to bring you a good experience and make others feel that you are warm and distinctive. We have achieved good results in this process.
All the parts show who you are. So, if we want to write a personal profile, including do you have reliable content? Do you have a good image to match your solid content? Does the presentation revolve around your theme so that others can see it clearly? If you can do these three things, it is a very good introduction. Let's take a look at your personal profile and rate yourself from 1 to 10 in terms of content, image and presentation. Which is the weakest, you should strengthen the promotion in this respect.
In terms of content listing, see if the past resources can present your strongest attraction, that is, your identity assets. We know what kind of identity to build in the future and what kind of efforts and breakthroughs to make now are what we have to do every day in our actions.
Zhou Yi, president of Fortune 500, has a saying: You can be casual with yourself, and others can be casual with you. Take your personal data seriously and take your life seriously.