location
The success or failure of cover design depends on design orientation. In other words, customer communication should be done well in the early stage, including: the style positioning of cover design; Analysis of corporate culture and product characteristics; Orientation of industry characteristics; Operation flow of picture album; Materials used in cover design, as well as binding methods, book positioning and so on. Customers' opinions and so on may affect the style of cover design. Therefore, half of the good cover design comes from the early communication, which can reflect the consumer demand of customers and bring greater sales performance to customers.
Special language of cover designer
The imagination of the cover designer is not a pure artistic fantasy, but a practical product that is useful to people by using science and technology. This requires visualizing the imagination first. This process of turning imagination into reality is to make use of the particularity of cover design.
Loading cover design
Painting language. The process of expressing imagination in pictures. Therefore, the cover designer must have a good painting foundation and a certain three-dimensional imagination. Cover designers can only draw skillfully if they have excellent performance skills. Only in this way can the shape, color and texture of the product be fully expressed and resonate with people's feelings. Cover designers must go through a concrete process when facing abstract concepts and ideas. In other words, only by transforming abstract concepts into concrete shapes can we turn the image, color, texture and feeling in our minds into things that we really regret. The process of cover design is very subtle. A good idea will be fleeting, and the cover designer must immediately capture the idea in his mind. Cover design is a kind of behavior aimed at unspecified objects, which often transcends national boundaries, time and space. It can be described and conveyed in words and words. However, as the common language of human beings, cover designers must have an indispensable skill-drawing. The meaning of painting is like a staff in the hands of musicians. Be clear at a glance. Therefore, the performance ability of cover design is a skill that every cover designer should have.
Communication tools in the field of cover design
In the field of cover designers' thinking, collective thinking is adopted to solve problems. Inspire each other, put forward reasonable suggestions to each other, and compare helpful structures. In addition, the cover design of modern industry is different from that of traditional handicrafts. However, the designer and manufacturer of product covers in modern industrial production can't be individuals, and industrial cover design is often a group work. Therefore, before designing a product, the product styling cover designer must explain the relevant information of the product to the relevant personnel-enterprise decision makers, engineers and technicians, marketers and even users or consumers, so as to make the most beautiful and popular products under the condition of unchanged policies. In the process of product brewing, the higher the producer's understanding of the product, the better and smoother the product combination and the higher the efficiency. This series of explanations and statements constitute the basic content and tasks of the performance.
Weapons to promote products
Many product cover design companies, when making new products, should publicize the products and use photography skills to explain the advertisements carefully. But the camera can't show surreal, exaggerated and imaginative pictures. At this time, the application of special techniques for painting specialty is more prominent. Because human beings have strong expressive ability, they can add subjective imagination at will and exaggerate or intentionally summarize the products simply. Compared with the camera, the performance chart is a little more melancholy and mysterious than the products taken by the camera. Camera technology can't satisfy endless imagination. Therefore, the performance of cover design is a sharp weapon to infer product sales.
quick
The competition in the modern product market is very fierce, and there are good ideas and inventions, which must be expressed by some means to shorten the product development cycle. Whether it is an independent cover design or promoting your cover design, customers must make suggestions to each other when promoting the creativity of cover design, and record or graphically display their suggestions immediately. Quick drawing skills will become a very important means.
beautiful
Although the cover design renderings are not pure works of art, they must have certain artistic charm. It is convenient for peers and production departments to understand their intentions. Excellent cover design itself is a good ornament, which integrates art and technology. Representation diagram is a concept, which is a comprehensive expression of shape, color, texture, proportion, size and light and shadow. In order for the idea to be realized and accepted, the cover designer must be convincing. The same appearance, under the same conditions, works with aesthetic feeling are often in the bag. The cover designer wants to convince people with different opinions that it is easy to reach an agreement with beautiful appearances. Aesthetic representation-clean, concise and powerful, pleasing to the eye and to the point. Besides these, it also represents the work attitude, quality and self-confidence of the cover designer. Successful cover designers can't ignore the beauty of their works. Aesthetic feeling is the common language of human beings. If the cover design works have no aesthetic feeling, they will be eclipsed like red flowers lacking leaves.
Psychological characteristics of product aesthetic feeling
People's aesthetic feeling of products has special psychological characteristics, which consists of all or part of the following feelings.
1) sense of attribute
Belonging to emotion is the resonance of consumers such as age, gender, race, occupation and education level. The cover design of products should be based on the psychological characteristics of different consumers, so that consumers at all levels have a sense of pleasure. For example, men's products require rough and generous modeling, and most of them use straight lines, which are full of masculinity, while women's products pay attention to beauty, slimness and curves, which is in line with women's psychology.
2) Novelty
The appearance of the product has a strong visual appeal. According to consumers' psychology of seeking novelty, difference and change, products adopt multifunctional new technologies and materials to enhance consumers' desire to buy.
3) sense of characteristics
Product modeling Through careful cover design, the use functions of the product-structure, material and modeling style are unified and complement each other, which can deeply reflect the inherent characteristics and charm of the product and enable consumers to quickly choose products with the same brand and different functions.
4) Applicability
The appearance and function of the product can make consumers feel suitable for the product, including many factors, such as beautiful style, economy, convenience, durability, convenience, safety, long-term warranty and satisfaction. All these can stimulate consumers' desire to buy. From the analysis of the law of aesthetic application, all marketable products reflect the consistency of application beauty and appreciation beauty. A successful product must give people beautiful enjoyment in people's application. This kind of beauty enjoyment includes the appreciation of beauty and the sense of comfort and pleasure when using it, which is the unity of aesthetic and applied beauty. Simply put, it is the unity of "beauty" and "use". "Use" is the practical function of commodities, and "beauty" is the harmonious unity of the external form and content of "use". If a product only pays attention to the beauty of appearance and ignores the function, it is not called beauty. Nowadays, consumers generally think that "canned food is delicious but difficult to open". "Delicious" was originally a wonderful enjoyment, but it took a lot of effort to pry the lid open, so the wonderful enjoyment disappeared.
Cover design should start with the following steps:
1. Locate the type first, and then determine the design concept and style. For example, the color matching and typesetting of women's books should highlight the sense of solemnity and fashion; For example, the color matching of internal reference magazines should be based on stable atmosphere; For example, children's books need to use high saturation colors and lively formats.
2. After determining the design style, it is very important to consider what the theme of the book is, because no matter how good the design creativity is, it is also a soulless design, so we must arrange the design theme in the most important and conspicuous place when designing, which will give people a visual impact.
3. After the theme is determined, the materials and elements prepared in advance are skillfully arranged on the design layout to achieve an elegant and beautiful effect, without too many detailed elements, which is easy to give people a messy visual sense.
4. After the first draft is completed, you need to put it down for a period of time before examining your own work, making further details such as colors and fonts, and adjusting it to your satisfaction before ordering the draft.