Being a magazine was once known as the first creative editor in China; Focus on the film industry and cooperate with top domestic directors such as Xiaogang Feng; In the field of TV, we cooperated with Travel Channel, Beijing Satellite TV, Hunan Satellite TV and CCTV financial channel "Buy Fashion" to create the first batch of truly fashionable TV people in China. At the same time, he was active in the field of art and participated in planning many contemporary art projects, including China's first solo exhibition in Ye Jintian; He has also planned many cross-border cooperation or large-scale activities between famous brands and fashion, such as a thousand-person party between Ferrari and Chow Tai Fook Jewelry, and an art planning exhibition jointly organized by Aston Martin and artist Qin. Shi Yan is also the personal image consultant of many political celebrities and movie stars, and put forward the concept of building a 360-degree private wardrobe, which is very popular.