At present, many websites in official website have only one page. The reason why there is a single-page website has its advantages. Compared with common websites, the whole page of a single-page website is much more complicated. On the premise of the same content, combine all the contents displayed on several pages into one page to replace the whole website.
From the perspective of user experience, as long as the pages are clearly classified from top to bottom and from left to right, users can obtain valuable information from the pages according to their own reading habits without clicking on other pages when browsing, which is simple and convenient for users.
From the perspective of seo, this paper analyzes the optimization point of single-page website-Hetianzi SEO.
Of course, the construction of single-page websites is especially suitable for mobile websites, which can reduce the page loading speed and make the operation more concise. Many SEOer are very upset when faced with such single-page websites, because these single-page contents will not change for a long time. Then, for this single-page website, how to analyze the optimization point of single-page website from the perspective of SEO?
First of all, the advantages of a one-page website
When we talk about single-page website optimization, we must first understand what a single-page website is. As the name implies, a single-page website is a website with only one page. The home page is the content page, and there will be no content at the next level in the website structure. For many SEOer, facing such websites, they often don't know where to start, because the biggest disadvantage of single-page websites for SEO optimization is that the operability of in-site optimization approaches zero.
Of course, a single-page website still has its unique advantages. Let's explain it in detail:
1, keyword layout advantages
When webmasters do website optimization, it is necessary to optimize the site, one of which includes the layout of website keywords. Only by doing the prerequisite work well can it be beneficial to the later optimization.
In the pages of the website, the webmaster should strictly demand the keyword density. Because there are many pages in ordinary websites, it is necessary to set and measure the keyword layout of each page, so that the weight of the pages is relatively balanced.
But a single-page website doesn't need it. The webmaster only needs to lay out the single-page keywords.
2. It is conducive to the centralization of website weight.
The optimization of a single-page website is not affected by the weight of other pages. SEOer only needs to optimize a single page of the website. No matter whether the website content is updated or published, the power will be concentrated on one page, which can reduce the workload of optimization to a certain extent and the effect will be faster.
However, if the other pages of an ordinary website except the home page are not optimized synchronously, the weight of the whole website may be affected by other pages with lower weight, which is not conducive to the improvement of the overall weight of the website.
Because a single-page website has only one page, all the work we do is around this page, such as brand communication and external link building. The links contained in these created pages all point to domain names, which is bound to add a lot of weight to the website, which is conducive to the concentration of website weight.
3. High page relevance
If a one-page website wants to introduce itself to everyone, then the content of this page will be very detailed, and the relevant content will usually be introduced around the keywords of the website. Then the search engine algorithm will calculate the relevance between page content and keywords, and the relevance of a single-page website will be higher. You can refer to Baidu Encyclopedia content page. The content covered by each entry is highly relevant and complete, basically covering all the knowledge points of the keyword, and users can obtain the required knowledge without clicking on more pages.
In addition, the website does not jump between other pages, but can establish anchor text in a single page, realize mutual pointing between various content sections, and enhance the relevance of the whole page. For search engines, when calculating the relevance of a page, it will default to the website, which is in place and has a high weight.
4. It is beneficial to the crawling of search engines.
I believe that single-page websites don't have to worry about the content not being crawled by search engines, because there is only one page, and single-page websites don't have to worry about frequent crawling by crawlers anymore.
Second, the shortcomings of single-page websites.
Although a single-page website has certain advantages, it also has its disadvantages. In general, there are the following points, and interested friends can study them.
1, it is difficult to get traffic.
According to website statistics, the traffic composition of a website is contributed by a large number of content pages, while a single-page website has only one page, so it is impossible to lay out too many long-tail keywords. So a single-page website will inevitably waste a lot of traffic.
2. It is more difficult to optimize the operation in the station.
There has always been a saying in the SEO world that "content is king, and external links are king". As can be seen from this sentence, in SEO optimization operation, we have lost the item that content is king. We usually increase the content of the website and enhance the weight of keywords through in-site optimization. Therefore, single-page websites basically bid farewell to in-site optimization.
3. Keyword layout is difficult.
If a single-page website wants to lay out a large number of keywords, it is easy to be judged by search engines as keywords piled up, which leads to over-optimization of the website. Therefore, a single-page website should learn to choose, and the keyword density can be within a reasonable range.
4. Bounce rate problem
The bounce rate of a single-page website is 100%. With the adjustment of search engine algorithm, the proportion of user behavior participating in the algorithm is increasing. Websites with high bounce rate reflect users' disapproval of website content from the side, so this part of weight cannot be obtained in the ranking algorithm.
Therefore, not all websites are suitable for single page, and its value can only be brought into play if it is used in the right place. For example, marketing display websites are usually made into single-page websites.
Third, how to optimize SEO for single-page websites
The biggest advantage of this kind of page is the user experience, because it is a single page after all. In the aspect of content design and typesetting, according to its own business characteristics and user access habits, it touches users everywhere, hits the heartache point directly, and simulates the ideas and paths of visitors' visits at all times. Therefore, the requirements of the page are more transformational. So, how can we optimize SEO?
1, pay attention to the writing of TDK.
Since there are not many pages, we should pay more attention to the writing of website titles, keywords and descriptions, especially the titles and descriptions, which will be directly presented on the search results page. An attractive title can bring more clicks to the website.
2, the rational use of web tags
The standardized use of website tags can make search engines better understand the content hierarchy of web pages, such as the use of H tags, with the development of H 1 >; H2 & gtH3 shows the content of the website step by step. For strong tags that emphasize functions and alt tags that describe pictures, try to make the website code conform to w3c standards.
3. Pay attention to the diversification of anchor text of outer chain.
A single-page website does not mean that the website has only one keyword, so when we operate the external chain, we should try to diversify the anchor text of the external chain to avoid over-optimization of the website.
4. Add a secondary blog directory.
In order to reduce the difficulty of our optimization, we can add a second-level column blog, and increase the weight of a single-page website through the blog content page, which will not affect the visual beauty of a single page, but also achieve the purpose of SEO optimization operation.
5. Set anchor points reasonably
In order to show many product functions, some single pages will be very long, and users need to pull for a long time to reach the bottom or the place they want to see. If a reasonable anchor point is set on a single-page website, users can quickly reach the content area they want to see by clicking it.
6. High-quality website content
By analyzing the entry content of Baidu Encyclopedia, we find that every entry content of Encyclopedia is perfect, so as a one-page website, we can display the demand points that users pay attention to as completely as possible, and introduce related content through different regions. One-page websites can also solve users' troubles.
7. Avoid all pictures.
Single-page websites prefer to show users a cool or simple effect. Therefore, single-page websites use more pictures, resulting in too little text content, which is not conducive to the search engine's crawling and indexing of the website.
SEO optimization of a single-page website also needs to think from the user's point of view, whether a page can meet the user's needs, whether the content of the page is authoritative, and whether it is conducive to the user's acquisition of needs. In the optimization operation, the traces of deliberate optimization should be reduced to avoid over-optimization.
He Tianzi seo comments:
The website weight and loading speed of a single page are bound to be greatly improved, and these are just the necessary conditions to improve the website ranking and user experience. In addition to the layout of TDK, there is no need to transfer weights like columns page and content pages of traditional websites, which will have a multiplier effect on SEO ranking optimization.
In addition, the loading time of a single page loading speed will not only consume a lot of code reading and occupy a lot of space server resources. However, the commission of web page opening speed will also adversely affect the improvement of user experience. This cycle process realizes a benign optimization cycle.