It is worth noting that Country Garden, which is famous for its deep cultivation of third-and fourth-tier cities, is also increasing in the proportion of first-and second-tier cities. Why do housing enterprises give up third-and fourth-tier cities and return to first-and second-tier cities?
A number of housing enterprises reported the layout of soil storage in first-and second-tier cities.
Recently, the mid-year report of housing enterprises was released in a centralized manner. In addition to sales and profit data, housing companies frequently talk about land reserves. Among them, first-and second-tier cities have become the key layout direction of more housing enterprises. Most of the reasons for these layouts are to control risks.
Take Vanke as an example. In the first half of this year, Vanke's land acquisition scale dropped significantly, with 54 new land acquisition projects with a total planned construction area of 654.38+03.728 million square meters. In terms of construction area, 82% of new projects are located in first-and second-tier cities; Judging from the amount of equity investment, 88.4% is located in first-and second-tier cities.
On August 2 1, at the press conference of China Daily, Zhang Xu, chief operating officer of Vanke, said with emotion that he likes to take hard-to-get land, and Vanke's investment strategy is to focus on areas with better economic growth, industry and population introduction. It doesn't mean that the fourth and fifth tier cities will not go. For example, the Yangtze River Delta region around Greater Bay Area and Shanghai will still consider taking land, but it will not be distributed to all county-level cities in China. This is to improve efficiency and, more importantly, to prevent risks.
In addition to Vanke, real estate enterprises focusing on first-and second-tier cities include Sunac, Longhu and Weizhou, and the proportion of land acquisition in first-and second-tier cities exceeds 80%.
Sunac China revealed at the press conference of the interim report held on August 22nd that in the second half of this year, Sunac China accumulated more than 570 billion yuan of saleable resources, of which more than 80% were located in first-and second-tier cities. At the same time, Sun Hongbin, Chairman of Sunac China Board of Directors, stressed that the impact of macro-control on first-and second-tier cities is not so great, but it will still have a greater impact on third-and fourth-tier cities and fourth-and fifth-tier cities.
According to Zhao Yi, chief financial officer of Longhu, at the press conference of the interim report held on August 26th, "the group's strategy is concentrated in the first, second and third tier cities and Hong Kong, accounting for nearly 90%." Zhao Yi emphasized: "Popular first-and second-tier cities such as Wuhan, Qingdao and Chongqing have now entered 49 cities." Longhu believes that this layout optimizes the soil storage structure and provides a strong foundation for the company's future performance development.
On August 27th, the reporter learned from the press conference of Yuzhou Real Estate Mid-year Report that as of June this year, the land reserve of Yuzhou Real Estate was 1.9 1.8 million square meters, with the value of goods exceeding 340 billion yuan, and more than 80% of the land reserve value was located in first-and second-tier cities. In the first half of the year, Yuzhou Real Estate acquired 14 high-quality plots in Beijing, Shanghai, Qingdao, Zhengzhou and Foshan, among which 13 plots were located in first-and second-tier cities.
For the future land market layout, more housing enterprises regard third-and fourth-tier cities as minefields. On August 23, Xu, president of Baolong Real Estate, said at the press conference of the interim report that based on the market situation, Baolong will take land carefully in the second half of the year, and will take good land in good cities, and will appropriately reduce the land acquisition in the third and fourth lines.
The proportion of soil storage in the first and second lines of Country Garden increased to 43.6 1%.
It is worth noting that Country Garden, as a representative of the third-and fourth-tier cities with heavy positions, has an upward trend in the proportion of land acquisition in first-and second-tier cities this year compared with last year. According to the data of Zhongyuan Real Estate, in 20 19, the proportion of first-and second-tier land in Country Garden increased from 32.7% last year to 43.6 1% this year.
Although the proportion of land in first-and second-tier cities is rising, relatively speaking, the third and fourth lines are still the main battlefield of Country Garden.
On August 23rd, at the press conference of the interim report, Mo Bin, president of Country Garden, revealed that it is estimated that the saleable amount of rights and interests will reach 482 billion yuan in the second half of the year, and the company will set production by sales and rationally adjust the distribution of saleable resources. Among them, 55% of the goods come from third-and fourth-tier cities.
Mo Bin said that third-and fourth-tier cities will be under greater pressure because of policy tightening, but Country Garden is very experienced in third-and fourth-tier cities and will take effective supply to do a good job in the market.
In addition, Cheng Guangyu, executive vice president of Country Garden, stressed that Country Garden is arranged according to the balanced layout of the first line to the fifth line. He believes that a reasonable market layout can make full use of market space and effectively disperse market risks.
However, not all enterprises gather in the first and second tier markets. Taking a lot of land in the third and fourth lines, COFCO, which has the title of "Small Country Garden", firmly takes the route of the third and fourth line cities.
On August 23rd, at the press conference of China Daily, Huang Chunlei, CEO and executive director of COFCO, said, "There is no need to label Country Garden. 20 15 and 20 16, COFCO first saw the market opportunities in the third and fourth lines. For first-tier cities such as Beijing, Guangzhou and Shenzhen, entry does not make much sense, and it is more difficult to make profits. "
Huang Chunlei also said that COFCO is mainly for stable operation. If there are suitable opportunities, it will not rule out entering first-and second-tier cities.
Over 70% of mainstream housing enterprises take land in first-and second-tier cities.
Similar to the route of Country Garden, in 20 19, the land acquisition layout of national benchmark housing enterprises is undergoing obvious changes.
According to the statistics of Zhongyuan Real Estate Research Center, as of August 2 1 day, 18 benchmark real estate enterprises acquired land of 20 1003 1 100 million yuan, of which the amount of land acquired by first-and second-tier enterprises reached 734.949 billion, accounting for 73.27%, which became the highest point in recent years.
Zhang Dawei, chief analyst of Zhongyuan Real Estate, believes that the scale competition of real estate enterprises is still fierce. For housing enterprises, the strong demand for first-and second-line improvement is due to factors such as the industry attracting population. In 20 19, transactions in first-and second-tier cities came to fruition, and housing enterprises paid more attention to the markets in first-and second-tier cities, so they concentrated on acquiring land in first-and second-tier cities. In addition, in contrast, the transformation of shanty towns in third-and fourth-tier cities is decreasing, the market activity is decreasing, and the market adjustment trend in third-and fourth-tier cities is obvious, which is one of the reasons why real estate enterprises return to first-and second-tier cities.
From the trend, Zhang Dawei predicted that the trend of land acquisition by real estate enterprises will continue in the fourth quarter of 20 19. However, with the tightening of funds, it is unlikely that a high premium rate will appear.
Source: Beijing News