Xiangpiaopiao milk tea has been praised as one of the fastest-growing enterprises in China milk tea industry for eight consecutive years. In order to meet and adapt to the needs of people's fast-paced life, the company has been committed to the research, development, production and sales of convenience foods, and has successively developed more than 20 series of milk tea, instant rice cakes and leisure peanut products with brands such as "Xiangpiaopiaopiao" and "Mill Farm", covering all provinces, municipalities, autonomous regions and municipalities directly under the central government.
At present, the company has all kinds of senior technicians 100. At the same time, it has the top series of standardized production, detection and analysis automation instruments and equipment in China. And has passed ISO900 1:2000: 2000 quality system certification, ISO14001:2004+0: 2004 environmental management system, measurement and testing system and standardized good behavior enterprise certification.
In April, 2008, the trademark "Xiangpiaopiao" held by the company was officially recognized as "China Famous Trademark". This recognition indicates that Xiang Piaopiao has been actively implementing the brand strategy of cultivating independent famous brands, enhancing the core competitive advantage of enterprises and realizing sustainable development for a long time, and has made new significant achievements. In recent years, the company has successively won the honorary titles of leading agricultural enterprises in Zhejiang Province, top 100 food industry enterprises in Zhejiang Province, A-level food hygiene units in Zhejiang Province, AA-level credit enterprises in Zhejiang Province, key backbone enterprises in Huzhou City, and "Top Ten Agricultural Leading Enterprises" in Huzhou 10 10 typical demonstration project, and Huzhou City has paid a large amount of tax.
Due to the continuous expansion of the company's business and the continuous strengthening of product market competitiveness, the company invested and established a wholly-owned subsidiary-Xiangpiaopiao Sichuan Food Co., Ltd. in Chengdu in April 2009.
In the new historical period, Xiangpiaopiao will take "making the best milk tea in China and creating the first brand in China" as its mission, strive to achieve breakthroughs in strategy, mechanism, culture and ability, realize large-scale production, scientific management and market globalization, and show the charm of Xiangpiaopiao brand in the spirit of "honesty and win-win".