First, look up relevant information.
1, through online search and other means, find all the articles about the interviewee and determine which articles are valuable. Teach you a simple standard: look at the quality of the media and the credibility of journalists.
2. Find this person's resume. Resume is very important, and people's stories are the expansion of resume. Recite this person's resume. Care about the date of birth, social background (such as whether you have experienced the Cultural Revolution) and so on. Studying a person begins with studying this person's resume.
3. Draft an interview outline
According to what has been written, select 10 interesting stories and make an interview outline for them, which will become an enhanced version of this 10 story.
The purpose of making interview outlines for existing stories is to supplement and enrich the details of these stories. According to the 5WH elements of news, the interview outline is drawn up according to the contradictions and details of the story (who walks into the meeting first, who reaches out first and what clothes to wear). Avoid being influenced by the interviewees. Journalists and interviewees have a cooperative relationship. He wants to promote his products, him and his company. The reporter wants to write a wonderful story and get everyone's praise. Your purpose is different from his. His talk about the future, the present, plans, ideas, etc. No value to the story, just propaganda. The reader needs his past, difficulties, contradictions and contradictions that need to be solved, and he doesn't want to talk about them. So the interview outline was not good enough, so he took it with him and couldn't take it out.
Step 4 invite interviewees
The interviewer who wants to make an appointment must not give up. Don't stop until you get what you want. Perseverance and constant harassment. Anyone can interview as long as they work hard. There's always a way.
Use harassment tactics and die. There is a huge address book library. Send text messages, write emails, make phone calls, ask friends, and ask more friends to explain the intention of the interview. Not once, not twice, not three times, one day he will give you half an hour. As long as you have half an hour, you will succeed. As long as you sit in his office, it will take about 10 minutes, and you will arrive half an hour early, maybe 40 minutes. A good question may become 1 hour. As a reporter, you should be confident, as long as people in this industry can interview. Interview him for his own good, pay attention to him, because he is famous, he has no reason not to accept it. It's not the media you are in, but the help you bring him.
I really can't make an appointment, so I can sit in with other reporters. If you don't interview important people and just attend the press conference, you will never be able to do it. The success of a reporter lies in the number of times you interview important people. Without the experience of interviewing important people, you never know how to interview them.
5. At the beginning of the interview
First of all, make a good impression on the interviewer. So arrive early, keep your spirits up and dress appropriately. Ask about the timetable in about half an hour, that is, ask about his resume. When people are asked about the past, they tend to be more relaxed and can talk about it at will. It may involve details. To know what is related to the story and what is not, just ask for details. Taking 20% will help your story. Let him look back on his childhood during the interview, and he will be very happy. Later, he may say something he doesn't want to say.
Second, ask for details. You can ask some details first and then ask contradictions. Full details are the most touching and the story will be full. The details seem to have nothing to do with the conflict, but the reader will feel brought into the scene, which makes the story have a very strong sense of scene. If you don't ask, the interviewee won't realize the importance of details. The more detailed the better. It's best not to annoy each other. It's okay to be a little annoyed. The main details will be asked in the last 20% of the time. Take the trouble to ask, if you behave well in the first 80% of the time, he will cooperate out of mutual respect. But you're wasting his patience. If he gets tired of getting up and leaving, your interview will be over.
Then ask contradictions. Ask contradictions according to the prepared story. Conflict represents contradiction, and he is often unwilling to talk about it. The skill of asking contradictions is very high. Don't let the interviewee know how much you know, so the reporter must talk less. You'd better make him think that you know everything, just to verify it. Draw new facts from old facts. As soon as the other person blushes, he speaks faster and gets emotional, and new facts come out. If the other person is relaxed and laughing, the interview will fail. His IQ is higher than ours and his experience is richer than ours. He won't lie, but let's wave the flag and shout for him. Interview his opposites to get more contradictions and stimulate him with the other side's point of view. The confrontation between the two sides is what readers want to see.
Master questioning skills. The question must be very direct, simple and clear, very closed, just like a judge asking a criminal right and wrong. Open-ended questions can't tell the truth. Let him know that your logic is clear, rather than asking questions in heaven and earth. When he doesn't know your logic, he doesn't know what you are doing, and he gets bored.
Determine the theme. There is no need to write an article without a theme. But 80% of journalists don't understand that articles must have a theme. An article can only have one topic, not multiple topics (several topics can be reserved in the interview outline). After the half-hour interview, it is very important to determine the topic. At this time, you should know which stories need to be strengthened and which stories don't need to be asked. Seven stories is long enough, but how much to write depends on the theme, and the theme must be determined during the interview.
The whole interview process should be recorded. A reporter who doesn't use a tape recorder is a stupid reporter. You can't take notes during the interview. Language can only convey limited information, so I always look at each other's expressions instead of taking notes. Taking notes will delay obtaining the most important information. The interview time can only be about 1.5 hours, and I will be exhausted if I exceed it. The experience of interview is exercised.
Arrange recording after the interview. Sorting out the recordings will help you get familiar with the interview process, materials and details, and let the materials fill your mind. Language can only give the audience 40% information, so if you listen to the recording several times, you will hear a lot of overtones. Until today, I have to personally arrange the recording of important articles. Recording without recording is like the end of the world. After the interview, it will take a day to put all the recordings into words and sort out every sentence.
Around the theme of thinking. If the direction of the materials obtained by sorting out the recording is not clear, it means that the interview failed; If 70% points in one direction, it points to a vague theme. You can write a realistic title in 50 words, 10 words, and then slowly compress it to get a short title. What if there are multiple topics? It's time to test the reporter's generalization ability. We need to find out the commonness of several good topics and practice another topic on them.