The topics of "internet plus" and "mass entrepreneurship and innovation" are attracting wide attention and discussion in the whole society. The connotation of innovation is rich and colorful. The connotation of innovation is not limited to technological innovation, but also includes institutional innovation, economic innovation, cultural innovation, management innovation ... management innovation or changing the way of organization operation, or subverting the traditional organizational model, and it is precisely because of such powerful changes that organizations can achieve their goals more efficiently. Recently, the first "Shenzhen Management Innovation Dialogue Forum" hosted by Shenzhen University and Management World Magazine, and undertaken by Shenzhen University School of Management, Cultural Industry Research Institute, National Cultural Innovation Research Center and Shenzhen Management Information World Cultural Communication Co., Ltd. was held in the lecture hall No.3 of Shenzhen University Science and Technology Building. Guests and scholars discussed many topics of "internet plus" in the pear garden at the weekend.

This dialogue forum aims to realize the integration, complementarity and mutual charging of management practice and management rationality through a "dialogue" between management innovation practice and theory. More than 65,438+000 people, including management elites from enterprises, famous scholars from academic circles, journalists from professional media, researchers and students from universities, gathered together to share this feast of actual combat dialogue. At the same time, the forum released the first cross-city comparative cultural industry competitiveness index in China-2015 China Urban Creativity Index CCCI.

How to carry out management innovation, pay attention to goal-oriented resource allocation and promote its sustainable development in the era of "internet plus" has become the core theme of this forum. This Shenzhen Management Innovation Dialogue Forum provides a high-quality platform for the dialogue between management innovation theory and practice, which is in line with the purpose of combining Industry-University-Research, and will promote enterprises to make better use of management innovation to improve their performance, and also promote management scholars to better think and study local management practices.

Around "internet plus", the forum is divided into four lecture and dialogue sub-venues. Guests from the business community and well-known scholars from the academic circles have conducted in-depth discussions on the business model, organizational behavior, informationization and innovation of corporate social management under the "internet plus". Yu Xinfeng, deputy general manager of Shenzhen Metro Group Co., Ltd., chairman of Shenzhen Easy Life Information Service Co., Ltd. and founder of Shenzhen Sanyou Coffee Entrepreneurship Service Platform delivered speeches respectively. At the same time, the forum invited Professor Wei Wei, Vice President of peking university hsbc school of business, Professor Dean of School of Management of Shenzhen University and Professor Zhang, Party Secretary of School of Management of Jinan University, to participate in the dialogue.

At this forum, the guests actively talked and discussed, and offered suggestions and suggestions for the management practice problems encountered by enterprises in the "internet plus" environment. The atmosphere is warm and harmonious. As a new platform to realize the dialogue between management innovation theory and management innovation practice, this forum will promote enterprises to make better use of management to innovate and promote the sustainable development of "Innovative Shenzhen".