Congratulations, when you click on this article, you have realized the great development potential of the media. With the development of the digital age, more and more people choose to join the media and get a lot of wealth from it. Ta may be a nanny, courier, teacher, white-collar worker and college student. College students as today's article, I want to talk about how college students do self-media and why they choose this group of college students, because this group has its own unique advantages, more time and energy, strong curiosity about new things and little pressure on life. In the article, I will comprehensively introduce the development status of self-media and how to do it well. The full text is 3002 words, which takes about 6 minutes to read. You can read the whole article in order, or you can choose the part you are interested in according to the table of contents to watch! First, the development status of self-media 1, what is self-media? If you want to be self-media, you must first understand what is self-media. Don't underestimate this problem, I think many people may not understand it. Media (mbth: Wemedia) is its own media, and the account ownership belongs to individuals rather than enterprises and institutions. For example, as an individual, open an account in Weibo, Zhihu, Little Red Book, headline number and other channels to publish content. The characteristics of self-media are privatization, popularization, popularization and autonomy. 2. The difference between self-media and new media Self-media is a derivative of new media. The main difference between self-media and new media is that the profits created by self-media are owned by individuals, while the goal of new media operation is to create profits for enterprises. 3. The Current Situation of Media Development According to the data of China Media Industry Market Survey and Development Prospect Analysis Report, the number of employees in the media industry has increased rapidly from 20 14 to 202 1 year, with 3.7 million full-time employees and more than 6 million part-time employees. It can be seen that the media industry is still making steady progress in the fiery development. Many people say that the dividend period from the media has passed, and the road to getting rich from the media is getting more and more bumpy. I don't entirely agree with this view. It is true that the competition in the media industry is fierce at present, and the high-quality authors in the head take away most of the platform traffic, making it more and more difficult to number the newcomers on the platform. But for the vast majority of ordinary people, self-media is still the industry with the lowest entry threshold and the lowest cost of trial and error. So I think it is very feasible for the subject to try new media during college. Below I will share how to do a good job from the media experience. This method is summed up by combining my own work experience and extra courses worth 5000 yuan. Dry goods in absolute dry goods, look down again! The paid operation course I attended, my labor contract II. How to do a good job from the media because of work reasons, I am familiar with the platform of Xiaohongshu, so the following content takes Xiaohongshu as an example. But no matter which platform it is, except for specific platform rules, their numbering methods have something in common. 1, find your own position and make an explanation. The first step is to find your own position and create your own personal design. The most important thing is to do what you are good at or willing to continue to deepen. Don't blindly choose hot areas that you are not good at in pursuit of enthusiasm. Specifically, through the following four questions, you can better understand yourself and find the location of your hukou. (1) In the process of growing up, have you ever been praised on one hand? For example, you are often praised for studying well or playing the piano well. (2) Can people have the impulse to pay in this respect? Is anyone willing to pay for your tutor? Do you have anything authoritative to prove this? For example, the certificates and academic qualifications obtained by participating in the competition. Where did you spend the most time growing up? The field that spends the most time is often the field that you are good at, and you are willing to learn and deepen. Through these four questions, I think you should be able to find your own position. However, it should also be noted that if you are engaged in self-media for faster realization, not just as a hobby, then you need to consider whether this track has good liquidity and how to realize it when determining your position. Take Little Red Book as an example. The three most popular and profitable tracks in Xiaohongshu are beauty and skin care, maternal and child and home track. Whether the object is a boy or a girl, you can consider making a little red book. In recent years, the proportion of male users of Xiaohongshu has increased from 90% to 70%. Boys can be seen in popular tracks such as beauty, home and digital. Source of data-thousand melons data 2. It is important to find your own benchmark account. No matter which platform, you need to find your own benchmark account. The accounts here can be divided into several different levels. ① Find 2-3 accounts of 0-2w fans in the same field as your surpassing objects. Please note that it depends on the time when the other party first publishes the original content. If it can increase by more than 65,438+00,000 in half a year, it is also a good benchmark account. ② Find 2-3 accounts with 2- 10w fans in the same field, which is your key imitator. ③ Find 2-3 accounts of fans over 20w in the same field. These customers are your ultimate goal. The reason for looking for a benchmark account is to make your account targeted and copy the successful experience of others. Standing on the shoulders of giants can achieve twice the result with half the effort. You can analyze your benchmark account from the following five aspects: ① Personnel settings: account name, personal profile, avatar, background map, etc. Let users know at a glance what this account is for, let users resonate with you quickly, and then users will pay attention to you. ② Content: Analyze the content of the marked account from the aspects of title, text, cover, topic, keyword usage and release time. ③ Topic selection: Collect unpopular topics and explosion topics of tagged accounts to avoid unpopular topics. ④ Portraits of fans: age, gender, hobbies, occupation, etc. But these data are difficult to obtain. ⑤ Liquidation methods: Generally, there are cash withdrawal, live broadcast and knowledge payment. 3. The first step of content creation is imitation. First of all, you should look at what users in this field are most concerned about, what explosive content has been produced, collect all these hot topics, and establish your own explosive topic database. There are four ways to collect hot topics: ① search keywords; 2 find it from the benchmark account; ③ Looking for hot topics on other platforms; ④ Find a topic from the favorable comments of the explosive content. After finding hot topics, you can create content. Pay attention to the uniqueness of the content, such as your content is more comprehensive, your form is more novel, your arguments are more sufficient and so on. Ask yourself how this content is different from others and what value it provides to customers. Will people like, collect and even pay attention to your desires? Since the media era, content is king. Although we can imitate other people's content at first, imitation does not mean plagiarism. An excellent content creator must stick to his heart and insist on originality. 4. Analysis and review of account data Many people often overlook this step, but this step is essential. It is inevitable for the media industry to process data. Within 7 days after the content is published, it is necessary to continuously record the daily reading volume, likes, collections, forwarding, attention and other data of the content, and analyze its changing trend. High reading shows that your title and cover make people want to see it; Being well received shows that your content makes people feel a sense of identity; Obtaining a collection shows that your content has the value of repeated viewing; Being forwarded means that your content makes people want to share; Getting attention shows that users not only have a sense of identity with your content, but also with your people. In short, only by continuous recovery can we find out what we have done well and what we have not done well, and continue to optimize. 5. Keep learning and keep investing. Of course, as a novice from the media, early learning and accumulation are very important. We should not only learn the operating rules of each platform, but also create content when the rules allow, and continue to learn the knowledge in the selected fields. Only by maintaining good input can we continue to output. If you are a self-media kid, then I suggest you learn some theoretical knowledge first, and then do practical work. You can read more books about operation and take some free operation courses. Friends who need electronic books can directly ask me for them! The operation books I have read are all about the paid operation courses I mentioned earlier. Their family recently offered free basic introductory courses, and there are quite a lot of dry goods, which are very suitable for zero-based Xiaobai. Interested friends can click on the new media operation limited-time free introductory course and sign up for study! I don't know when to restore the original price, first come, first served! If you miss it, it may cost hundreds of dollars like me! In addition, there are three well-known Internet operation courses, such as Shantou Business School and Wenshi.com. You can do more homework, look at your classmates' sharing and experience posts, and don't be cut off! Third, the ending is good, and today's sharing is here! If you think this article is helpful, remember to give me a compliment! PS: This article will be updated continuously, and friends who like it can order a collection! By the way, Qiu Zhaoning, if you have employment problems, you can look at my previous answer: I wish you success in your studies and live up to your youth! I wish you a happy university!