(Zhang Wenyu)
Incorporate China elements into the design concept.
Fans are most concerned about the design concept and inspiration of a concept car. In this regard, Zhang Wenyu said that the Nissan Arrizo concept car was born in the "network age". Under this background, Nissan's designers have conducted a comprehensive design and research on Nissan's new electric SUV in the future. Among them, "Cybertech Sense" and "CyberVIP Room" are the key words of exterior and interior design.
In terms of design, a magnificent characteristic line runs through the whole body, and combined with seamless parts design, it presents a simple, pure, strong and dynamic new electric SUV form. In the interior design, through the unique atmosphere light design, the entity modeling and data virtual graphical user interface (GUI) are combined to realize interaction, which can present a concise and magical new era intelligent cockpit.
It is worth mentioning that the Nissan Arrizo concept car was designed by a young local designer in China under the background of global electrification, aiming at the rapid development of the China market. In the whole research and development process, the designer fully considered the elements of China and skillfully integrated them into the design.
In particular, the design of the interior and HMI comes from the city itself: Shanghai is calm and full of vitality during the day, while Shanghai at night is gorgeous and magical. The graphic user interface (GUI) design in HMI comes from this contrast. The concept car has two modes, namely "day mode" and "night mode", and the shape of ambient light extending from the 32-inch screen of the central control panel to the back door panel comes from flowing through Shanghai.
In addition, in terms of interior color design, the moon white or technical gray comes from the color of the moon, and the ancient poets in China also have a lot of praise for focusing, which is quiet and beautiful, and at the same time meets the needs of electric vehicle technology. Indigo is deep, mysterious and advanced. This color is taken from the traditional handicraft "Tie Dye" in China. Two large blocks of weak cool colors echo the gorgeous atmosphere lights, just like a bright night on the beach.
As for the design, the expression of China elements is abstract, and there has always been a demand for large space in China market. From the design point of view, the middle and rear cockpit designed by Founder is optimized for this demand.
Instead of catering, it is better to guide consumers' aesthetic preferences.
In all concept car designs, it is inevitable to be guided by consumers' aesthetics. In this regard, Zhang Wenyu said that the preferences and needs of China consumers will always be the first factor we need to consider when designing. It is not difficult to find that in the era of electric vehicles, simple and eternal design is becoming more and more popular. "How to build a simple model designed by Nissan and convey it to consumers well, so that consumers can resonate?" Is always the fundamental goal of the design team. In the design of Nissan Arrizo concept car, it is not difficult to see that by integrating all parts of the appearance, it can be better integrated into the overall design of the car, which fully explains the future simplicity of "one is all". For example, seamless headlights with unique shapes, luggage racks integrated with the roof, and so on.
As for the interior modeling design, the extremely simplified solid buttons, combined with modeling characteristic lines and even splicing, explore a pure futuristic modeling style. Modeling integration and interaction are the main features of our interior design. Interior modeling design and HMI design are considered as a whole at the same time, creating the concept of "cyber VIP room". The so-called "modeling integration" benefits from the combination of "Oriental minimalist futurism" and dynamic block design by young designers in China. There are no physical buttons in the panel and central control design, but the touch design has formed an extremely simple future technology style.
When it comes to interiors, we have to mention the intelligent design of the technology cockpit. The cockpit design of Nissan Ariza concept car has innovative internal interconnection, which is the communication between virtual and reality. The most representative modes are "day mode" and "night mode" in human-machine interface (HMI). In daytime mode, there are many intelligent functions associated with switching digital video (SDV). For example, virtual data can be linked with the map display of real scenes through the "EPO" virtual personal assistant; In the "night mode", the front seats will move backward and automatically fall down with the animation of the graphical user interface (GUI) and the change of ambient light, providing users with more comfortable rest space. At the same time, the related atmosphere animation will also be displayed on the home screen and the steering wheel screen.
Pure Oriental Minimalism —— On the Design Differences between ARIYA and ARIYA
After Nissan launched the new electric masterpiece ARIYA ARIYA last year, this ARIZON concept car was inevitably compared with it. In this regard, Zhang Wenyu said that ARIYA's design concept is "Oriental minimalist futurism", which is pure, eternal and quiet. Nissan Arrizo concept car is a brand-new pure electric SUV concept car, designed by China designers. It has many similar inspiration sources with Nissan ARIYA ARIYA, but at the same time, based on the rapid development of China electric vehicle market, the design of ARIYA concept car has injected more youthful dynamism and scientific beauty. Its appearance has a cut muscle curve, and its interior is simple and full of tension, showing strong momentum and vitality as a whole.
Zhang Wenyu also said that simple, timeless, lightweight and scientific design are popular design elements. For interior design and HMI design, it is more a comprehensive intelligent direction, forming the concept of the whole intelligent cockpit. However, it is precisely because of this obvious trend that some designs with similar directions will inevitably appear. Therefore, for Nissan's electric vehicle design, it will be a challenge for Nissan at present and in the future to make a simple and futuristic innovative design while retaining the unique brand design language recognition to the greatest extent. Combined with the rapid development of the current electric vehicle market, the speed of design from presentation to application in production vehicles is also very important.
The Greatness of Dare to Try: The Significance of Ariza in Nissan
Nissan Arrizo concept car was designed by Nissan China Design Center, and also received strong support from the global design center of Nissan headquarters.
As an electric SUV for the China market, Nissan Ariza concept car is also a part of Nissan's global product line. Therefore, as an attempt of a new Nissan design language, Nissan Ariza concept car will also affect Nissan's future design style. It can be said that Nissan's Arizon concept model will be a bold attempt for Nissan's design to bravely move into the era of electrification, and Nissan's brand-new design language will be even more anticipated and eye-catching. Please look forward to the next Nissan pure electric vehicle.
Quick question/answer
Q: What are you most concerned about in your design work?
Zhang Wenyu A (hereinafter referred to as A): When we started designing the Nissan Ariza concept car, I told our designers that we should pursue the most original design, which should be the first in the world. Based on such high requirements, outstanding creative ability and passionate subjective initiative are indispensable. This persistent innovative spirit leads our designers into a very exciting creative field. We brainstorm together every day, and finally, with the continuous efforts of designers, we get some very interesting design ideas.
Q: What challenges have you encountered and how did you deal with them?
A: Very innovative ideas will also bring many challenges, because such pioneering attempts usually have no practical experience to learn from, and experienced designs will also learn and study from scratch. "Is the final quality controllable?" "What kind of presentation will there be when sitting on a solid model like this?" Problems like this have been accompanied by the whole process from development to production of our Nissan Arrizo concept model. Our response is to keep trying to make samples, return the data to modify after finding problems, and then make samples again and test the lighting. In the continuous efforts and repeated failures, we have slowly explored some experiences, which will also have considerable reference value for our future design.
Q: How many departments are involved in the design of Nissan Ariza concept car? What did the China team mainly participate in?
A: Nissan Arrizo concept car was designed by Nissan China Design Center, including appearance design, interior design, human-machine interface (HMI) design, color fabric design and data model making. At the same time, we have also received the support from the Global Design Center of Nissan Headquarters for the full-scale sludge model making and graphical user interface (GUI) animation design.
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