As a new media operator, the basic skills needed are platform management and operation, content creation, copy planning and so on. Today, let's take a look at what skills are needed for new media operations! 1. Platform management and operation: Be familiar with major new media platforms, and understand platform rules, user portrait distribution, weight algorithm, "explosion principle" and operational thinking. 2. Good network sense: know how to rub hot spots and understand the user's psychology and demand pain points. What questions will users search in search engines? What kind of article layout do users like? What kind of title and content will attract you? What kind of content do you like to share? It is necessary to deeply understand users through user interviews and user surveys, and conduct user big data analysis, no matter what kind of target users you face, you can be handy. 3. Content creation ability: Have original writing ability, including topic selection, keyword selection, attractive title and opening, storytelling, fluent structural logic and soft text drainage. 4. Copywriting ability: Ability to convince users through headlines and posters, make landing pages, design questionnaires, AB copywriting, call for action and guide the skills of venting emotions. .........................................................................................................................! ! ) See the delivery method above. For more job information, please pay attention to our official WeChat account. Welcome to contact us. (1, sign a formal contract, five insurances and one gold; 2. Require a college degree or above; 3. The project manager is inexperienced; 4. There are a lot of resumes delivered every day. Welcome to contact us! ! 5. Operational planning ability: make marketing plan, plan high participation content in combination with hot spots and user needs, 6W operational thinking, product analysis, highlighting selling points, competing product analysis ..... You can complete marketing strategy, plan work content and assign daily tasks according to the sales funnel model, then monitor marketing effect and adjust and optimize marketing plan in time. 6. Portrait of users: users have strong empathy, accurately locate your target users, clearly understand their pain points, and understand their consumer psychology, social class and underlying thinking logic. 7. Design and typesetting ability: able to draw articles and make posters of basic activities; Design an activity poster, modify the official account layout of WeChat, design the landing page and landing page. You need to know where to collect the original data of design pictures, how to design pictures with some easy-to-operate design tools, and how to typeset the content with some typesetting tools. For example, WeChat official account typesetting tool. As for how to design posters and typeset articles for WeChat official accounts, imitation is the best teacher and the best start. 8. Community operation ability: event planning and data analysis. It is necessary to be able to combine hot spots, keep up with current events, provide pain points of interests, and innovate thinking. 9. Data analysis: able to analyze the effect of marketing and operation, and optimize the process according to the data. There are three most precious things in life: self-confidence, health and knowledge; There are three qualities that are most valuable in learning: being good at asking questions and thinking. So as a new media person, if you haven't mastered the above skills, act quickly!