Executive Director of All-China Economic and Trade Federation
Convenor of Shenzhen Alliance Preparatory Group
Chief economist and chief marketing scientist of Yinglian International Real Estate Group
Dr. Dai Xinming: 7+0 authoritative marketing expert in 65438; Founder of humanistic marketing
Born in Shenyang, Northeast China, he has lived in Shenzhen for a long time and has traveled all over the country in small and medium-sized cities. I am committed to the management and marketing of small and medium-sized enterprises in China.
Dai studied under Professor Li Yiyuan from Tsinghua University, Professor Lin Gongshi from Tsinghua University Marketing College, Professor Jin from Tsinghua University Management College, Deputy Director of Peking University Leadership Research Center, famous management consulting and training experts and other famous economists ... who are pragmatic scholars; Humanist in the economic field, a new life pursuer who runs through and integrates multidisciplinary academics and advocates market economy at the same time! Look at the city, economy, enterprise and marketing dynamically with the breadth of social experience, the depth of historical perspective and humanistic connotation. ...
He has an expert position in management, sociology, humanities, marketing, economics, communication, design art (city, planning, architecture, interior design of commercial environment, advertising) and so on. , and is known as the 7-in-1 1 marketing authority: he is also known as a marketer and planner with an economist's mind; Management scientist among planners. Belongs to composite graphics.
He believes that economy, marketing, management, society, humanities, life, and even literature, art, design and planning must be based on the perspective of economics to be valuable; Give humanism connotation; For marketing, vitality is obvious. Management is more interesting in life.
In terms of management, I advocate tireless study, being at the Expo all the time, both at home and abroad, and making myself a versatile person. At the same time, while following the high combination of theory and actual combat, I am also very happy to be a thoughtful operation manager.
In academic writing, he is usually good at dancing and writing, mostly writing thousands of words per hour. The articles are of different styles and various types, so as to experience the fun of life and carry forward his personality.
Ideologically, he advocates "Confucian economy" and Confucian management, marketing ideas, running here and there, traveling south and north, enriching weaving experience; Management cannot be divorced from society to talk about "Tao"; On "degree", marketing with connotation can create brilliance; In-depth brand planning, enhance project and enterprise value! Thoughtful operation management to build the brand of real estate enterprises! With humanistic real estate, architecture has spirituality: it can be regarded as a paradise for human habitation!
Core theory:
Management theory: "sphere" overall operation theory; Marketing theory: "spatial marketing rule" and "systematic management marketing"
Core principles:
Speaking must be professional and pragmatic, nothing is difficult in the world, nothing is impossible to a willing heart;
The content expression must be serious, and it is not allowed to pretend to be serious and detached;
Communicate the truth, expect authority, be shameless and noble, and be judged by others.
Work experience:
Dai has more than 20 years of in-depth management, operation and marketing experience in real estate construction and architectural decoration engineering; A "complete" insider. Starting from the grass roots, starting from the core of real estate, it was started by an interior architect (the first generation of interior architects in China) 20 years ago, and the design gradually extended to hotels, businesses, offices, landscape design, architecture and planning design. Later, as a manager, he worked in a large real estate construction enterprise for 8 years, including 6 years of president experience, and was a pioneer and practitioner in building humanistic real estate in the real estate field. The leader of engineering project marketing ... In the past 10 years, he presided over, entrusted and participated in commercial marketing management, and planned 50 companies and 1000 projects. ...
Invited by mainstream real estate media (TV station, print media, Internet): independent real estate observer and writer.
Planner of financial column of TV station;
Urban Development, China Real Estate Information and other mainstream and authoritative real estate magazines in China are contributors, while mainstream real estate newspapers in China are special contributors.
Now:
United International Real Estate Group: Chief Economist and Chief Marketer.
Southern strategic international marketing &; Dai Studio: Partner and Chief Marketing Scientist.
Xinhua Shangzhi? Professor of Xinhua Business School in Hong Kong and other visiting professors in many universities.
Dai Planning Agency &; Chief consultant of kinetic energy enterprise management
Win:
★ Top Ten Rational Thinkers of China Real Estate in 2009.
★ Pioneer of Shenzhen real estate theory in 2009: Known as a marketing scientist with an economist's mind, he is good at innovating marketing theory and combining various theories.
★ In 2008, Dai was praised as an economist by domestic mainstream media, mainstream authoritative real estate magazines and the world's largest and gateway real estate authoritative professional website for his contribution to the real estate economy.
★ The most popular real estate blogger in China in 2007 and 2008.
★ The most influential blogger of China real estate in 2007.
★ The most influential blogger of Shenzhen Real Estate in 2007; Moderator of "Boao Real Estate Forum Shenzhen Tour" Marketing Forum
★ In 2007, the new mainstream thought of real estate: one of the "Shenzhen Four Masters"; One of the founders of "Managing Shenzhen City" (establishing "humanistic marketing")
★ Top Ten Real Estate Bloggers in Shenzhen in 2006 (1st session); Known as sociologist and independent real estate observer, Tsinghua University Shenzhen Alumni Association's 95th anniversary marketing plan, enterprise promotion meeting, theme of celebration and theme inscription of party (the biggest event in Shenzhen, Tsinghua University 10 years).
★ The most thoughtful 10 blog of Shanghai real estate in 2006; Known as a thinker and marketing scientist.
★ At the beginning of 2006, he was praised as "the founder of China and slack management Thought" and a management scientist by the management circles in China (deepening the "spherical" management theory founded in his early years).
★2004: the first person in crisis marketing management in China (establishing "systematic marketing management").
★2004: authority of business crisis marketing management (formulating "space marketing law")
★2003: Founder of humanistic landscape and humanistic architectural design (landscape, architecture, planning and design combined with geomantic omen, and integrated with economy, marketing and management).
★2000: China was the first person in "project marketing", with an annual marketing of 654.38+0.2 billion (first-class decoration engineering enterprise).
★ 1999: China is the first person to innovate in interior architectural design, which was reported by Shenzhen Special Zone Daily 1 1 time, opening the era of apartment type and details; The indoor architectural design of China will be promoted to a new historical height, injecting humanistic atmosphere into real estate.
Mr. Dai's resume Mr. Dai's resume Mr. Dai's resume
Contact information of the Secretariat of the All-China Economic and Trade Federation:
Room 607, Block C, Zhongguancun Science and Technology Development Building, No.34 Zhongguancun South Street, Haidian District, Beijing 10008 1.
Tel: 0 10-62 125892 Fax: 010-62153128.