As a young and lucky jewelry rookie, Yunnan Red Shopkeeper Jewelry Co., Ltd. has walked from behind the scenes to the stage in just two years, becoming a rising star in the jewelry and jade industry in Ran Ran, and has been recommended by industry experts and reported by well-known media for many times.
Ni Bin is the head of this star company.
I first met Ni Bin in his office in Kunming.
The warm smile hanging on the delicate and pretty face suddenly narrowed the distance between the two.
A pair of delicate hands, neat, smart and powerful, do not wear jewelry, do not wear watches, in the chest of a south red pendant, Ni Bin gestures have their own elegant temperament.
Hidden under the handsome face is his extraordinary talent and lofty sentiments.
The sudden emergence of Red Shopkeeper Jewelry Co., Ltd. is inseparable from his efforts and seriousness.
Over the years, the relationship with jewelry and jade has also made Ni Bin have a deeper understanding of the classicality and trendy contained in jewelry.
Modest gentleman, gentle as jade.
Jianshui County is a famous historical and cultural city in China, known as "a famous literary country" and "Zou Lu in southern Yunnan". This is one of the cradles of Yunnan culture and the hometown of Ni Bin.
History, after accumulation, will become more profound; Culture will last forever after it is passed down.
"Every piece of jade is an elf naturally bred by heaven and earth, which contains endless meanings.
As a jeweler, the greatest pleasure is to read life and taste philosophy from jade. "
Because of work, Ni Bin has little leisure time.
Occasionally, he has the opportunity to "steal a long time", and he will take out his treasured works and wipe them for fun.
"What is important between any jewelry and jade is a kind of fate. When fate comes, you can feel the power they pass on to you and understand the story that belongs only to you. "
In recent years, the jewelry market has become more and more popular, and the prices of all kinds of jewelry have risen, but he is unmoved. "Although the market is getting hotter and hotter, we don't do violent business." Ni Bin said, pounding on the floor.
The humanities are ancient in Zou Lu, with small mountains and rivers.
Influenced by Confucian culture, it is Ni Bin's long-cherished wish to be a Confucian businessman.
"Being rich and expensive is what people want; If you don't follow the path, there is nowhere. "
Righteousness is the code of conduct for Confucian businessmen. Ni Bin asked himself this way very early, so no matter how hot the jewelry market is, the red shopkeeper will always be the disseminator of jewelry culture.
Exquisite life and freehand life
Young, in charge of the red shopkeeper jewelry company. People who are not familiar with Ni Bin may put the dude's luxury car BMW on him, thinking that this is the fashion life that a jeweler should have.
But in Ni Bin's view, this is not the case. He has his own understanding of fashion.
"Fashion is not a luxury, nor a luxury. Fashion is the representative of healthy life, exquisite and a fashionable attitude towards life. "
Ni Bin is rigorous and meticulous in his work, and his pursuit of details is almost harsh.
There is a rule in Red Shopkeeper Jewelry Co., Ltd. that the jewelry and jade sold by the company cannot be directly touched by hand, and gloves must be worn when packaging.
"Every piece of work incorporates the designer's feelings and inspiration, which deserves careful care." Ni Bin explained: "This is not only a respect for the designer's work, but also a respect for the spirit of jewelry."
Treat work like this and treat life like Ni Bin.
In life, Ni Bin is also a person with a wide range of hobbies. Treasure hunting, painting appreciation, traveling ... tea tasting is one of them. His demand for tea is no less than that of jewelry. In his office, high-level friends often get together to have tea and talk about life.
Collecting red wine is another hobby of Ni Bin. Compared with most people's favorite French red wine, Italian red wine with rich taste makes him fall in love.
Ni Bin believes that red wine, like jewelry, is an art of life. "Jade was just a stone before it was carved, and the sculptor's carving gave these jewels and jade vitality and soul."
Wine tasting is an art of life, and tea tasting is a kind of enjoyment full of life fun.
Jewelry and jade, like them, are beautiful things in life.
Love for them is not only the pursuit of beauty, but also the embodiment of aesthetic accomplishment.
And here in Ni Bin, everything has become so exquisite.
At the end of the interview, Ni Bin told us that in the future, we should strive to make the "red shopkeeper" a disseminator of jewelry culture and do our part for the spirit of jewelry. We also hope that Red Shopkeeper can contribute to the Chinese jewelry industry in the future.
Love is so happy, Ni Bin has too many expectations for the jewelry and jade industry, and he has devoted great enthusiasm to the company.
"In the world of jewelry, I realized my dream, persistently followed what I loved and created valuable beauty. The satisfaction of realizing your dreams is something that nothing else in life can give. " From the glory of self-confidence in his eyes, we once again know this Yunnan man who has injected soul into countless jewelry arts and worked tirelessly for his beloved cause.
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Very detailed, thank you.