So, today we will share with you how to write a description of Amazon's product list. I heard that friends who have read it carefully are soft.
Things to do before writing a product description:
From a broad perspective, refer to the top sellers in this category and analyze their descriptions. (At least study the list of best-selling sellers in this category 10. The review and questioning of similar products is also a place to hide treasures. Suggest to look at the opponent's bad reviews, question &; Answer the buyer's questions. Questions not answered by other sellers and ignored by buyers may bring orders if we give intuitive answers in the description. Use the product, experience the product, and feel intuitively from the buyer's point of view. The most important two points: precision and accuracy. Title title
The title should highlight the basic characteristics and advantages of the product. The same word cannot appear too many times, which is not conducive to SEO optimization and may be considered as malicious superposition. Personally, I think the same word appears three times is the upper limit. At the beginning, you can use keyword tools to expand words (such as GoogleAdwords), which can help match and trigger more words to measure the advertising effect when making automatic advertisements (such as Amazon 4kmiles). If you need to report the spike activity later, you need to change the number of characters in the title to less than 1 10. Otherwise, the audit may not pass. BulletPoint selling point
Pay attention to sorting, and the most important and beneficial information for buyers is put at the front. Be concise and try to complete each selling point within 2 lines. This selling point can be simply summarized with the words 1-2 in front of each sentence, especially with data. Of the five bulletpoint, it is best to insert two core keywords naturally, which is helpful for seo optimization. Description description
Summarize bulletpoint selling points and simplify them. Let the buyer know the main features of the product at a glance. The format is as follows: Features:1.xxxx2.xxxx3.xxxx4.xxxx5.xxxx It's best to use short sentences, which are clear at a glance, and don't be lengthy. If the product needs to be assembled, the assembly steps should be clearly written, so as not to make the buyer not realize that the product needs to be assembled, otherwise it will easily lead to bad reviews. For a product, the detailed parameters that the buyer cares about must be listed one by one. Such as the length of trousers, the capacity of batteries, the capacity of cups and so on. Remember to change it to the unit of measurement commonly used by Americans. Two core keywords are naturally interspersed in the description, which is helpful to seo optimization.