Recently, Yixian e-commerce received a delisting warning due to the continued low stock price. Yang Dongwei, CFO of Yixian e-commerce, revealed the plan to buy back the merged shares at the media forum. This response caused an uproar. In fact, as the core executive of Yixian e-commerce, Yang Dongwei's resume is quite exciting.

Operator Finance Network learned that Yang 1993 graduated from Nankai University with a major in international economics. 1From June 1999 to April 2006, 5438+0 served as the director of China Minmetals Brazil Holding Co., Ltd. After obtaining an MBA degree from Harvard Business School in 2003, he successively served as the industrial finance director of Vermont, CFO of Tai Sen Food Greater China and CFO of Shengyuan International.

2011August, Yang became CFO of Vipshop and led Vipshop to go public in the United States. Just when Vipshop was deeply mired in the development dilemma after listing, Yang introduced the investment of Internet giants and Tencent into Vipshop, which greatly strengthened the drainage of Vipshop.

However, in the ninth year when Yang joined Vipshop, Daniel Gao resigned as the co-chief technology officer of Vipshop for personal reasons, and soon Yang also left Vipshop to join Yixian E-commerce.

There is constant speculation about the reasons for Yang's departure. The official announcement said that he left for personal reasons, but in fact, as early as 20 17, Yang announced that he would build a "troika" structure supported by "e-commerce, finance and logistics". However, in the following years, Vipshop gave up its cooperation with SF on the grounds of high cost, and the business of consumer financial products was gradually marginalized. The overall development trend of the company is just the opposite of Yang's original plan.

Yixian e-commerce was established on 20 16, and launched the first self-operated beauty brand perfect diary on 20 17. After the popularity of marketing on multiple social platforms, Perfect Diary will be double eleven in 2020, with accumulated sales exceeding 600 million yuan. In June 2020, Yixian e-commerce landed on the New York Stock Exchange and joined Yang in the same month.

However, the financial report shows that in the fiscal year of 20 19-202 1, the revenue of e-commerce in Yixian county was 3.03 billion yuan, 5.23 billion yuan and 5.84 billion yuan respectively, and the growth rate decreased year by year. The net loss in 2020 is 2.688 billion yuan, 202155 million yuan. At the same time, the marketing expenditure of Yixian e-commerce 202 1 is as high as 4.006 billion yuan.

Recently, the share price of Easy Fresh E-commerce is not optimistic and faces the risk of delisting, which has been lower than 1 USD for 30 consecutive trading days. According to the rules of new york Stock Exchange, if the average closing price for 30 consecutive trading days is less than USD 65,438+USD 0.00, the company will be regarded as below the compliance standard. After receiving the notice, Yixian E-commerce must raise its share price and average share price to above $65,438+$0.00 within 6 months, otherwise it will be terminated.

In response to the "delisting storm", Yixian e-commerce plans to stop operating some unprofitable businesses and offline stores that continue to lose money, improve product gross profit and pricing, and realize the company's profit. Yang said, "If the epidemic situation fundamentally improves or ends, we expect that we should be able to achieve full-year profit as soon as possible."

Whether Yixian e-commerce can survive the delisting storm, the operator financial network will continue to pay attention to the follow-up progress.