Senior marketing experts, professional trainers and brand managers authorized by international brand management organizations.
Practitioners of traditional enterprise e-commerce
Engaged in clothing industry marketing and brand management for more than 20 years, once served as general manager, assistant general manager, deputy general manager, marketing director, brand director and direct sales director in many well-known clothing enterprises.
In 2006, it was selected as "the most influential marketer in China 100".
Teacher Su grew up with the clothing industry in China and accumulated more than 20 years of industry experience. He has practical experience and successful cases in the overall operation management, marketing channel construction, commodity management system and brand management of clothing brands.
Teacher Su is good at traditional enterprise brand strategic planning and management, traditional enterprise transformation e-commerce strategic planning, online and offline operation management system construction and improvement, and retail support system consulting and training. Years of accumulated practical experience has created a "fast profit model with commodity management as the core". With more than 20 years of accumulated industry experience, help enterprises find problems in brand strategy, marketing system organization structure, commodity operation management, terminal management and so on. And provide enterprises with a complete operating system from organizational structure to operational process to standard control.
Help enterprises change from individual behavior to enterprise behavior and establish a standard model of brand management.
His masterpiece is The Way of Traditional Enterprise E-commerce: