Twenty years ago, due to floods in Liu Weiping's hometown, soybean production was seriously reduced, and the remaining soybeans could not be sold. Someone came up with an idea, grinding soybeans into bean powder and then making gluten, and then sprinkling spices such as Chili powder, which was very appetizing, so spicy strips were born.

After graduating from high school, Liu Weiping took a fancy to the business opportunities of spicy strips with a unique eye, so he decided to start a business to sell spicy strips. He opened a small food workshop with the money he earned from his three years' work, which was the predecessor of Wei Long spicy strips. From 65438 to 0999, Liu Weiping, who left his hometown, founded Wei Long Company, and started the snack food industry with the characteristic technology of his hometown. 200 1 He was inspired by China snack beef tendon noodles and created the first Wei Long spicy strip. This guardian dragon began to grow and develop gradually.

The Development Course of Enterprises in Wei Long

In 2005, Liu Weiping and Liu Fuping made every effort to change the impression of the industry, set up quality standards and supervision system from the inside, and successively developed Weilong small gluten and big gluten, and the scale of the enterprise grew rapidly.

Liu Weiping and Liu Fuping dare to invest against the trend and spend tens of millions to enter the bean products market. They attach importance to product strength and continue to develop products listed in Wei Long, such as dried bean curd, roast beef strips and konjac, so as to penetrate into a broader snack market. At the same time, Liu Weiping and Liu Fuping attached importance to omni-channel capability, making Wei Long quickly become the first brand of spicy strips in consumers' minds.