Little Red Book is a social platform with the theme of fashion, beauty and lifestyle, and its users are mainly young women. Therefore, in the process of operation, we should pay attention to meet the needs and interests of users and provide valuable content to attract users.
Then the question is coming, how to create explosive notes?
First, in the little red book, the content is king.
Provide interesting, useful and in-depth content, so that users can see that your sharing has gained something. You can share some practical contents and life stories that resonate with users in combination with your own experience, knowledge and interests.
For example: arrogance, jealousy, anger, laziness, greed, humor and diet. ...
Second, the content should have user thinking.
How to understand? In fact, don't be "narcissistic" when doing content. Do it from your own point of view and ignore the needs of users. Unable to resonate with users. Many times, no one will care about how perfect your content is. Most people only care about whether their needs are met!
Comparing these four notes in the picture, we can find that the article "Effective Ways to Overcome Procrastination" has as many as 26,000 praises, while the article "Understanding and Overcoming Procrastination" also focuses on "Procrastination", but the number of praises is only 1000. What is the reason?
In fact, users only care about whether they can find practical ways to solve procrastination, let themselves get out of the predicament as soon as possible and catch up with others smoothly, and don't care about other things, nor do they want to know the reasons for procrastination.
Therefore, "an effective way to overcome procrastination" will become an explosion that users agree with. Your notes should be written around the needs of users, only dry goods, not something profound. Users will be attracted only if your content is helpful to them.
Third, disassemble the standard account for reference.
If you want to make explosion notes, you must first establish an explosion selection question bank through keywords according to your own positioning, and then imitate and surpass it.
I was ignorant at first because I had never done a little red book. The first thing I can do is to find commonness according to the logic of my past success. Search for the keyword "fashion" first, and click the "hottest" button.
When you want to do something in a certain field, you can look at the 20 most popular notes in this field and summarize them. Disassemble from the aspects of topic selection, title, cover, content and typesetting. Find the commonness, find out the reason why it becomes an explosion, and then integrate them into your notes before you can make an explosion.
Notes with good data are a topic of interest to users, which has been practiced by previous people. Why not take a shortcut?
Fourth, make an explosion cover.
As the most eye-catching existence of the discovery page, the note cover plays an important role in catching people's attention and is a key to improve the click-through rate and interaction rate. Compared with ordinary characters, exquisite covers can visually replace users and bring more direct visual impact to users.
1, focused and relevant to the theme.
Don't think that only the title text can express the theme. In fact, pictures can also convey information clearly. Choose a cover with notes and add keywords corresponding to the text to make the theme of the notes clearly visible on the cover!
2. From the user's point of view
Explosive cover is usually based on the needs of users. When choosing a cover, everyone should put themselves in others' shoes. Think about if you are drawing a little red book, do you want to click on the cover? Click if you don't want to, let alone ordinary users ~
3, the life scene resonates.
When choosing a cover, we should start with the use of the scene and personal daily feelings, so that the scene can highlight the realism and sense of life of the grass-planting content, narrow the distance with users and arouse their resonance.
Avoid the cover with strong advertising marketing sense, the cover of pure text poster, the cover of false contrast picture, and the cover of messy typesetting.