From the financial point of view, the key to Country Garden-style high turnover is that the shorter the input-output time, the higher the capital turnover rate and the higher the rate of return on capital;
From a practical point of view, this means that the project has the incentive to reduce the time from land acquisition to construction, construction, opening and cash flow recovery.
For engineering, any construction has its reasonable time limit. If there is a rush for speed and nodes, it is easy to have safety and quality problems.
Caught off guard, Country Garden ushered in the "darkest moment"
Image source /worm
20 17 Country Garden, which just climbed to the top, unexpectedly ushered in a "dark moment"; Country Garden, as the king of large-scale competition in the real estate industry, is paying for the extremely fast high turnover mode.
On June 24th, an accident occurred in the mangrove forest of the project under construction in Fengxian District of Shanghai Country Garden, resulting in 1 death and 9 injuries.
On July 12, the foundation pit of Qianchenfu in Hangzhou, Country Garden collapsed. Fortunately, there were no casualties.
On July 26th, the wall slab house of City Light site in Country Garden, Lu 'an, Anhui Province collapsed, killing 6 people and injuring many others.
On July 30th, after a lapse of more than one month, the preliminary investigation conclusion of Shanghai Fengxian District Safety Supervision Bureau showed that? The indirect cause of the accident was that the mangrove project arbitrarily compressed the construction period and concealed the dangerous work.
On August 3rd, Yang Guoqiang, the chairman of Country Garden, and Mo Bin, the president of Country Garden, both admitted that the Shanghai project was indeed robbed of work, which did not meet the group's safety control requirements. At the same time, there are loopholes in the project management.
Country Garden is a leader in high turnover practice of housing enterprises. With the help of achievement sharing and concentric sharing, Yang Guoqiang distributed 20% of after-tax profits to employees, which greatly stimulated the enthusiasm of regions and projects and helped the company achieve high turnover, far exceeding its peers.
However, there are also risks. From the financial point of view, the key to Country Garden-style high turnover is that the shorter the input-output time, the higher the capital turnover rate and the higher the rate of return on capital; From a practical point of view, this means that the project has the incentive to reduce the time from land acquisition to construction, construction, opening and cash flow recovery.
For engineering, any construction has its reasonable time limit. If there is a rush for speed and nodes, it is easy to have safety and quality problems.
After the accident, Country Garden also reflected on the quality and safety control system of the Group and introduced a number of measures.
Country Garden apologized yesterday.
Yesterday, Mo Bin, president of Country Garden, and Chen Bin, vice president, bowed and apologized for the recent engineering safety accident.
Mo Bin, president of Country Garden, apologized at the scene.
On August 3rd, Country Garden Headquarters held a media communication meeting. A large number of media came to the scene, hoping to hear Country Garden's response to the recent engineering accident. However, what they first heard was Country Garden's talent strategy, poverty alleviation deeds and SSGF construction system.
Yang Guoqiang, Chairman of the Board of Directors of Country Garden Group, and other senior executives.
Peng Zhibin, vice president of Country Garden Group and general manager of Human Resources Management Center, said that it is by no means an incentive mechanism or a high turnover achievement of Country Garden. The core of enterprise leadership is leading talents.
Sun Jun, deputy general manager of Country Garden Group Engineering Management Center and vice president of Guanshen Region, said that SSGF can be green, energy-saving and environmentally friendly. Before buying a house, you can look at the construction site and open the construction site around the clock.
But up to now, the promotion ratio of SSGF in Country Garden is 15%.
It was not until Chen Bin, general manager of Country Garden Group Operation Center, who was in charge of large-scale operation and quality control system, came to power that the recent engineering accident was directly mentioned.
Chen Bin said that he was very sad that a safety accident happened in a project recently, which caused workers casualties. He bowed to apologize on the spot.
"I know that there are still many places in our work that need to be improved and improved. We will always be in awe and trembling, and strive to do every job and do every little thing well to meet the expectations of society, owners and the public. " Chen Bin said.
Later, Mo Bin, president of Country Garden, said directly that as a builder, he was deeply saddened and blamed himself for the recent safety accident. Country Garden's supervision and management is not in place, and it has an unshirkable responsibility to express condolences to the victims, to express condolences to the families of the victims, and to apologize to the public.
Mo Bin also bowed deeply at the scene to apologize.
Mo Bin said that Yang Guoqiang was also very sad about the accident and severely criticized the team and himself.
From Baijiahao