"Mrs. Universe" is a high-end brand competition with a long history and world-renowned reputation. The competition was organized by internationally renowned director and producer Mrs. Megisawa. With the aim of "beauty makes international friendship and friendship promotes world peace", outstanding women who pay equal attention to beauty and wisdom and are full of love, health and happiness spread friendship to every corner of the world and advocate the mainstream values of peace and dedication.

The first "Mrs. Universe" contest was held in the United States on 1977, and has been successfully held for 35 times in the world. More than 200,000 contestants participated actively before and after the contest. The program of the contest covers 86 countries and regions, and has been continuously concerned by more than 200 international mainstream media. Victoria, the wife of soccer star David Beckham, took part in the Miss Universe competition in 2006 and won the championship. After 35 years of forging, the annual Miss Universe Competition has become an internationally renowned brand event, which has received strong support from government departments at all levels and extensive attention from all walks of life.

The 36th Miss Universe Finals was held in Colombia. This year's competition opened the China Division for the first time, which fully proved China's economic strength in the international market. After several rounds of competition, Guangzhou Li Yixin Advertising Co., Ltd. finally won the right to host the China Competition.