Before explaining the reasons to you, let me first talk about why the WeChat circle of friends has been closed for nearly two years.

The reason is also very simple-"attention"

My explanation is simple: your concern.

Because I know that brushing friends circle is a good way to relax, perhaps the only drawback is that I will spend a lot of time and attention unconsciously. Later, when I realized and firmly believed that "attention is a person's most precious resource", I decided to close my circle of friends. Because at that time, I felt that the circle of friends was a waste of attention for me, and attention was my most precious resource. Of course, it cannot be wasted at will.

Then why did I reopen the closed WeChat circle of friends?

The reason is also very simple-"personal brand"

I think what Baidu Encyclopedia said is not accurate. My explanation is: personal brand-refers to your perception in the eyes of others.

Of course, why do I suddenly have this understanding? Based on the meeting I attended in Suzhou 007er offline last Saturday, I should say that I met several excellent comrades-in-arms: an experienced university teacher, Miss Yang (we usually call her Miss Apple), a young reader of the reading club who can turn her interest in reading into a career, Comrade Hong (we usually call her Little Bottle), and a long-distance runner. /kloc-Tan Xingping, a comrade-in-arms who ran for 0/00 km 18 hours (now engaged in the medical cancer treatment industry), can find his girlfriend's comrade-in-arms Wu Rongchang (preparing to start a home improvement business) with a WeChat drift bottle, and of course, the hyperlink expert of guest Lei Su -007 helped me the most. He shared his knowledge about personal brand with us, and it is also because of his sharing that I will rethink my personal brand and have my current understanding.

Why do I have such an understanding?

There is a saying that individuals have a longer working life than enterprises. The average life span of large enterprises is 35 years, while 80% of start-ups live less than 5 years. In this case, most people in the workplace will face the problem of re-selecting enterprises and occupations. With personal brands, they will have job security.

Maybe you think, "I'm just an ordinary person. Do I need any personal brand? "

That's what I thought! But this is an era of commodities. Everyone is a brand. You not only represent the individual, but also flaunt your enterprise. Therefore, you are also the spokesperson of the enterprise. In this interdependent and interrelated business environment, the establishment and development of your personal brand will not only help to improve your business career opportunities, but also help to enhance your personal brand.

There is another sentence: "When you are not present, what others say about you is your brand." So, what kind of impression do you want to leave on others, or what do you want others to think of you when they hear your name?

That is, what you think and want is your brand.

Therefore, no matter what age, position or industry you are in, you should know the importance of building a brand. If you regard your career and life as a company, then we are your own CEO. In today's business world, the most important job for each of us is to establish the brand "You" and establish our own influence.

So where do I start?

Yes, it is to reopen the WeChat circle of friends.

I remember Mr. Ceng Ming, Chairman of the Academic Committee of Alibaba, once said that the future development direction of business is mainly based on two aspects, one is network collaboration, and the other is data intelligence.

The core process of an enterprise's products or services is whether to go online, because this is the first step.

Now individuals also need to do product operations, so online will also be the first step for us to build a personal brand. For my personal situation, the first thing I did was to reopen my circle of friends and let the product "I" go online!

This is my understanding and thinking about "personal brand". Thank you for reading!

-excerpt from

Brand and Chain #26

Ceng Ming's 20 speeches on intelligent business

Personal brand-21century workplace survival rule