Classic article of Youth Digest 1: How was the boss born? At present, the most popular style about starting a business is to pat the head and give ideas. I'm not afraid of your whimsy, but I'm afraid of your unconventional. Anything strange? Good story? It is possible to attract angel investment. No matter whether the project is profitable or not, as long as the rounds of venture capital can't burn out, you can gain fame and fortune.
How many people are there? Start a business? Two words, is that what you think?
Of course, there is nothing wrong with this idea, and there are indeed successful precedents. However, we must not pretend not to know that the success rate is quite low.
In Shenzhen, I had in-depth exchanges with dozens of bosses, big and small. What vivid entrepreneurial experiences and inspirational news do they have? Good story? Totally different. Among them, the most common sample is Wei Meie.
Wei Meie graduated from junior high school at the age of sixteen and left her hometown in Meizhou, a poor mountainous area in Guangdong Province, to work in Guangzhou. At that time, she didn't even have the money to buy a ticket. It is the fare collected by more than 30 good sisters in the village.
Hard work, needless to say, the only capital she has is seriousness. Worked as a waiter in a small hotel, responsible for cleaning the toilet, wiping, washing, wiping and washing. For 365 days, she had zero tolerance for any smell in the toilet. As a club receptionist, she is the first to come and the last to leave every day. When she saw any work, she put up her hands, cleaned, loaded and unloaded, and checked the doors and windows. She never needs her boss to tell her, let alone supervise her.
Therefore, every time she changes jobs, she has to go through a lot of trouble, because the bosses are reluctant to let her go and cry in a big mess every time.
In her last job, she worked as a head waiter in an upscale restaurant in Shenzhen. Occasionally, I heard from guests that there is a piece of land in the garden park near the village in the city. Because it is located in a high mountain, it is difficult to water it, and no one wants to contract it, so the price is as cheap as giving it away.
After work, Mei Wei 'e sneaked into the park, visited Gaogang for a week, and then signed a contract decisively. Indeed, it is difficult to water from under the pillar. However, for a long time, what she feared most was not suffering?
After resigning, Wei Meie took care of 6000 potted flowers by herself. Every flower has to loosen soil, fertilize, water and support branches every day, and each process is carried out in turn, which is 24 thousand movements. After a year, she worked almost day and night.
But her flowers, under the big sun in the south, opened as scheduled. She is like a well-cared-for child, with flowers full of branches and leaves, and good quality attracts a large number of customers. One of the Hong Kong businessmen with deep pockets bought it all at the price of 20 yuan dollars per pot, and Wei Mei 'e made a steady profit of100000 yuan.
One hundred thousand yuan was an astronomical figure for Wei Meie at that time. But in her eyes, this hundred thousand dollars is no longer money, but a frightening self-discovery: I can still do such a big thing!
Wei Meie, who tasted the sweetness, remembered her mother's words: Pigs are not as good as those who sell pigs. ? This simple wisdom is enough for her, so she opened another flower shop near the park.
In the flower shop, her enthusiasm is calm and decent. When guests come in and a cup of hot tea is served, they are allowed to wander around and see for themselves. She will appear quietly when the guest asks, but she will never introduce this and sell that behind the guest's ass. The same flowers, the same bunk, her sales are several times that of the neighboring stores. Sometimes, the owner of the neighboring store will entrust her to sell some flowers in the season.
Small fame and big opportunities go hand in hand, and some institutions and enterprises start looking for you to supply flowers in large quantities and decorate offices and courtyards. In this process, she naturally found the opportunity of landscape design and construction, so she set up a team and registered the company. Everything was so logical and logical.
Today, Wei Mei 'e's garden design company has been among the top in Shenzhen. Even under her auspices, she studied and developed the technology of planting mangroves in fresh water and successfully applied for a patent. This is a great good thing for Shenzhen, which is proud of mangroves.
Yes, this way of starting a business is both traditional and slow. However, time will eventually prove that all quick success and instant benefit can only give birth to a noisy bubble, and countless Wei Meie are the real backbone of economic growth.
Ma Yun, there is only one; Our father is not Wang Jianlin. Then, if you want to start a business, you might as well, like Wei Meie, cut into people from the small things around you, do every job well, and then look for opportunities to make a leap. This is the right way to be a boss.
The second classic of Youth Digest: Heaven may not reward diligence, but deep thinking determines life.
Friends are people with ideals, ideas, passion and love. He said he wanted to give up his present job and find a job with angel investment. Although he has never been engaged in similar work, he spent half a month researching an industry, writing an industry investment analysis report and then submitting his resume.
This buddy got the interview invitation as he wished, and he was still a little excited when he described it to me, indicating that the investment analysis report has been recognized to a certain extent. But during the interview, the director of human resources asked several questions to let him know the situation.
HR director:? What is the most influential book for you? Who is the author?
He answered several points in the book, and then said that the author really couldn't remember.
HR director:? Do you usually watch science fiction movies?
He replied: I am usually busy at work and seldom go to the movies. What a magnificent answer. )
Director HR asked again: What are you obsessed with? How obsessed is it?
He replied: I have never been obsessed with anything except work and reading.
After the interview, he felt that the answers to these questions were very bad, and there were some hidden concerns in his heart. On the way back, he received a reply from HR director, saying:? Through comprehensive evaluation with colleagues, your experience is not suitable for this job. ?
He was a little unwilling and asked HR director:? Why did you fail the interview?
Director HR replied:? The depth and breadth of knowledge are not enough, and there is a lack of foresight. ?
This sentence stung him, what a painful realization.
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Depth, breadth and foresight not only awakened him, but also deeply awakened me. Am I not?
Careful analysis of those problems is actually very targeted. Asking what book has the deepest influence on you is intended to examine the depth of your understanding of this book. Being an angel investment, deep thinking is the basic quality. Asking whether to watch science fiction movies is intended to examine the degree of concern for the future. Using this standard to measure myself, I find that I am superficial in thinking about many problems. After thinking about it for a layer or two, it's hard to go deeper.
I also like reading books at ordinary times, and I have bought many books, but they are basically wasted on reading books. Just remembering a few points without a deep understanding of the architecture in the book is of little value. If you don't really digest it after reading it, and you don't try to think, understand and digest it deeply, it is essentially the same as not reading it.
I read an article called. Deep thinking is more important than diligence? At that time, I only remembered this sentence after reading it. I didn't have personal experience, but after my friend told me his painful experience, I felt that this sentence was too weighty. So I searched this article online again and read it carefully several times. This is actually a speech written by Liu Qin of Morningstar Capital.
Xiaomi CEO Lei Jun called Liu Qin and told him: I have always thought that you have your own uniqueness in investment. Can you tell me how to be a successful investor? Why can you invest well?
He gave Lei Jun an answer at that time:? I believe I am very diligent. I believe that heaven rewards diligence! I believe you can be a very good investor if you are diligent. ?
He thought that this answer could be at least partially recognized by Lei Jun, but he didn't expect Lei Jun to give him a surprise feedback. The answer is: Heaven does not necessarily reward diligence. This view gave him great stimulation at that time.
Later, I gradually realized that diligence may be necessary, but it is not enough.
Deep thinking is more important than diligence. I think deep thinking determines life. To understand this sentence, we need to clarify several concepts.
What is depth? Depth is the degree to which the essence of things is touched. A deep understanding of the essence of things is deep, and only understanding the surface of things is shallow.
Decision means to play a decisive role, but not an absolute role. Life is not completely determined by deep thinking, but it plays a decisive role. Some people don't need to be too profound, but they can still live comfortably, such as the rich second generation and the official second generation. For example, they won 5 million in the lottery, which means nothing to them.
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A careful study of the speeches and articles written by big coffee makers who have made achievements in various fields are the crystallization of deep thinking in a certain field, and the depth and vision of thinking are beyond the reach of ordinary people.
Ma Yun's profound understanding and foresight in e-commerce made Ali; Zhou's profound understanding of traffic changed greatly before and after he entered Qihoo. AVIC 502' s in-depth research and understanding of ion engine technology has created the most advanced ion engine in the world, shortening the flight time from the earth to Mars to about 39 days.
Deep thinking is not out of reach. We can acquire a skill through hard work and constant practice. Once deep thinking becomes a habit, life will be very different.
Several Premises for Deep Thinking
0 1 inner will
No matter how good a thing is, it won't help if you don't want to do it. Only if you want to have this will can you open the door to thinking.
It's your own business to take it seriously.
When I was at school, I felt that learning was for others to see. At school, my teacher forced me to learn. When I got home, my parents forced me to learn. Have you finished your homework? Don't go to bed until you finish your homework. If you don't do well in the exam, you will be beaten when you go home.
When I grow up, I know that learning is my own, and the gap between people also occurs after graduation. Those who take reading as their responsibility and know how to teach themselves better after graduation usually don't do too badly.
Deep thinking is always your own business. Although it was difficult to go deep at first, after a long time, it was not difficult to have its own methodology.
My favorite field.
I saw the movie Interstellar the other day. Without such a strong sense of mission and love for his loved ones, Cooper could not have returned to the earth, let alone saved mankind. The field you choose directly affects your future achievements.
04 determination
Just thinking is not enough. Make excuses for yourself without determination? I have no time. I'm too tired to work. How should I think about this problem? If you don't make up your mind to think deeply today, you will have to pay it back sooner or later tomorrow.
More importantly, if you want to succeed, you must be early and time waits for no one. Don't deceive yourself. You think you can achieve life and become a winner without thinking deeply. It's really daydreaming. God has only done two things, one is to create the environment, and the other is to establish competition. Antelopes always think about how to run past lions. It must have this determination, otherwise it will only become a lion's dish.
The third classic of Youth Digest: Nothing has nothing to do with you. Italy Berlusconi was beaten. Lao Bei's face was covered with blood, which shocked countless viewers in front of the TV. Some people gloat, others feel pity. However, after reading it, most people should follow their own ideas.
A toy manufacturer in Naples found business opportunities from excitement. He guessed that the recent negative news of Lao Bei was unexpected, but it was also reasonable, so he designed a new doll to cater to some people's psychology. The doll exaggeratedly wrapped Berlusconi's head with a bandage, and his face was covered with blood, vividly recreating the scene on the day of his injury. On the third day of Beckham's injury, a bandage doll? It was born, and the price was 38 dollars, which was not cheap. However, this unique doll is sought after by customers, and most people who patronize the store will? Berlusconi doll? Tempting, the 12 produced that day was snapped up instantly. With the increase of orders, toy factories have to work overtime, and the busy scene of the factory has driven away the haze brought by the previous financial crisis.
A young man in India was also inspired by Bay Blood. He developed a model? Boxing Bay? Game software, players can control a rough fist on the left side of the computer with a click of the mouse, and? Bay? Stand in the middle of the crowd and shake it back and forth, just once. Bay? You will grin and be covered in blood. Before the bodyguard came up, the more clicks, the more points. This simple game is very popular with office workers, and everyone likes to play a few games in their spare time. Millions of people have played this game in just a few weeks. Although the popularity of this game declined with the improvement of Beckham's injury, such a small production made a lot of money for the website in a short time.
There's something better. College students in a small town in northern Italy sent resumes everywhere after graduation, but nothing came back. After being beaten, Lao Bei had a brainwave and made a background pattern for his resume? Bay's passion? , earned enough attention in the recruitment market. The manager of a company that accepted him said that we need such flexible and creative students.
Unexpected things happen every day in the world, and nothing has nothing to do with you. I believe you will agree with what happened after David Beckham was beaten.