The basic contents of a cosmetic brand introduction include brand name, English name, brand mission, brand positioning, brand concept and brand story. The above is the basic content of brand introduction, which can let consumers know the basic content of the brand simply, conveniently and quickly.

Second, highlight product features.

When introducing brands, it is necessary to introduce the characteristics of brand products. Different brands have different product ingredients, characteristics and safety. Find out the uniqueness of the product and introduce it. For example, Japanese products are colorless, odorless and weakly acidic, while Korean Lan Zhi products have strong moisturizing effect.

Third, close the distance through brand stories.

If you want to make the introduction of brand sources attractive, it is better to share them in the form of stories. Stories are more interesting than direct narration, and consumers will not feel bored after reading them.

Personal debriefing report generally consists of three parts:

First, introduction. It is the opening remarks of the debriefing report. In this part, the identity and responsibilities of the debriefer should be clearly stated, mainly explaining the work, post responsibilities, work objectives and debriefing time (first quarter, half a year or the whole year).

Second, the main performance. This is an important part of the report. Its main contents include the performance of job responsibilities, the completion of work objectives, outstanding performance and self-evaluation. In other words, it is to write what the debriefer did and how he did it; What achievements have been made and how effective they are; Conduct self-evaluation from both qualitative and quantitative aspects.

Iii. Existing problems and improvement measures. This part clarifies the main problems existing in the performance of duties, the responsibilities of the debriefers and the specific methods for improvement in the future. Problems should be identified accurately, attitudes should be sincere, measures should be feasible, problems should not be vague, and measures should not be vague.