This is also Liu Yu's second promotion after he was promoted to chairman of BAIC New Energy and assistant general manager of BAIC Group at the end of 20021/KLOC-0.
Prior to this, Liu Yu served as the head of the Southern Division of Beijing Hyundai Sales Headquarters, the deputy general manager and general manager of Beijing Automobile Sales Co., Ltd., the vice president of BAIC, and the executive deputy general manager of Beijing Hyundai. In July 2020, he became the general manager and party secretary of BAIC New Energy.
Judging from Liu Yu's work experience, he worked in Beijing Hyundai and BAIC twice, both of which came back at a difficult stage. Therefore, in previous reports, many media called him "fire captain".
In July 2020, Jiang Deyi, the former chairman of Jinyu, succeeded Xu Heyi as the chairman of BAIC Group. After taking office, in order to continue to revitalize the independent sector of BAIC Group, Jiang Deyi set up an independent special class and appointed Liu Yu as the monitor of the independent special class of BAIC, which shows that BAIC Group attaches great importance to this post-75 executive.
Judging from the development of BAIC's independent sector in the past, the high-end new energy brand Extreme Fox is the focus of Liu Yu's efforts. Since Alpha T, the first model of Polar Fox, went on the market at the end of 2020 10, the brand of Polar Fox has gradually entered the right track under the leadership of Liu Yu:
In terms of products, 202 1, Alpha S, the second model of Polar Fox, was officially launched. Among them, the HI version of Alpha S Huawei equipped with a full set of Huawei intelligent driving solutions quickly attracted attention as soon as it appeared. At present, the model has started internal delivery, and the delivery scale will be expanded in 2022.
In terms of channels, Polar Fox also opened an offline store in 202 1 01,covering 32 cities. In the key city of 15, which accounts for 80% of the national sales, 40 stores have been laid, achieving 100% coverage.
In addition to the polar fox brand, as an important sales support of BAIC's independent sector, BAIC has also begun to explore new directions. During the previous Guangzhou Auto Show, Beijing Rubik's Cube, the first fuel vehicle equipped with Huawei's HarmonyOS system, gained attention with smart labels.
In the previous New Year message, Liu Yu once wrote:
"In 2022, we will end our dormancy and jump up-for tactics. We confirm that the marketing team is the only Depth Charge. Manufacturing, purchasing and R&D are fully responsible for marketing, from drilling a hole to drilling a hole-for formation. From living within our means to allocating resources with goals as the guide, we have to do everything and spend a lot of money-for strategy. Lock in the target population, locate the target market, make plans, formulate measures, systematically deduce, and fall into the details-all for planning. "
After this promotion, what kind of new atmosphere Liu Yu will bring to the independent sector of BAIC becomes even more exciting.
It is reported that while Liu Yu was promoted, Gong Yueqiong, chairman of Foton Motor, was also promoted to deputy general manager of BAIC Group. Two 1975 senior executives were promoted at the same time, one in charge of the autonomous passenger car sector and the other in charge of the commercial vehicle sector, which may be an important step in the reform process of BAIC Group in recent years.