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On July 30, 2005, a group of special guests were welcomed in the bamboo forest of Deng Xiaodong, Watang Township, 30 kilometers away from Guigang, Guangxi.
Guigang citizen: "We heard that there was a miracle here. Water can be extracted from bamboo. We want to have a look. "
It's amazing that bamboo can come out of water, and it can only be done at night. Their outdoor activities are to witness the process of bamboo juice extraction.
Guigang citizen: "Wow! The water came out. A lot! "
Deng Xiaodong: "This is the essence of bamboo."
Guigang citizen: "It's a little sweet and delicious."
Deng Xiaodong: "This juice is not the water in the bamboo tube, but the water in the bamboo meat." . On the premise of not cutting bamboo, it is like taking blood from human body, which is called taking living juice. "
At dawn, Deng Xiaodong will send these collected bamboo juices to the factory and process them into bamboo juice drinks.
This bamboo forest from which drinks can flow was planted in Deng Xiaodong by 1999. When planting bamboo, Deng Xiaodong didn't know that the juice in bamboo could be used as a drink. At that time, Deng Xiaodong took a fancy to bamboo shoots.
In the eyes of these young people, bamboo is money. Only Deng Xiaodong knows that he has shed sweat and tears for these bamboos.
1in the autumn of 999, when he returned to his hometown, Lvhu Village, Jiaoling Town, Bobai County, to introduce these bamboos, Deng Xiaodong's action caused a sensation in the village, no less than he was the first person admitted to the university in the village eight years ago. Deng Xiaodong was a cadre of Guigang Local Taxation Bureau at that time.
Deng Xiaodong's eldest brother Deng Qiang: "I often doubt him."
Reporter: "What do you doubt about him?"
Deng Qiang: "I wonder if he has any problems at work."
Deng Xiaodong's second brother Deng: "My dad said he would ignore you when you came back."
The father has always been proud of his son. He has become a section chief and has great prospects in the future. However, Deng Xiaodong only kept a good job and refused to plant any bamboo, which puzzled his father. These bamboos are used by villagers to weave utensils. How is Deng Xiaodong fascinated by these bamboos?
Deng Xiaodong: "This kind of bamboo shoots is of good quality. My hometown is relatively closed, and there are many bamboos in my hometown. If I come here from my hometown to develop, I can run a big bamboo shoot processing factory. "
Deng Xiaodong is optimistic about these bamboos. A catty of bamboo shoots can sell for 2 yuan, and an acre of bamboo forest can sell two tons of bamboo every year, so the income of an acre is more than 2,000 yuan. Moreover, planting this sweet bamboo is very simple, and even if it is expanded, there is no cost.
Deng Xiaodong: "This kind of bamboo is very special. If you want to expand the species, cut this bud from here, just like this one that grew this year. "
Deng Xiaodong is always sad about his hometown. The per capita land in my hometown is only 1, which often suffers from floods. Some families can't even afford salt. If they can make their own way, people in their hometown will also increase their income.
Deng Xiaodong: "Look, it's dirty. One third of the people in our village should have never been to the county seat. Just ask them, they really haven't been to the county seat. As soon as I came out, I saw that the outside world was so good, I ate so well, dressed so well, and lived so well every day, which was so different from home. "
1999, Deng Xiaodong contracted 300 mu of sloping land to plant sweet bamboo at the price of per mu 15 yuan in Watang Township, Guigang City, regardless of his family's opposition, and all the bamboo seedlings were shipped from his hometown.
In Watang Township, farmers all plant fruit trees on sloping fields, but Deng Xiaodong contracted more than 300 acres of sloping fields to plant bamboo, which puzzled the local people. The bamboo seedlings planted are unlucky.
Deng Xiaodong: "Less than a week after planting, the farmers who herded cattle pulled up the bamboo seedlings and threw them away."
Reporter: "Why did you pull it out and throw it away?"
Deng Xiaodong: "Because he is forbidden to herd cattle, every family here keeps a lot of cows."
Liao Haichang, director of Li Xia Village, Weiqiao Town, Guigang City, said: "He destroyed a lot of bamboo, and about one third of the surrounding area was destroyed."
300 acres of bamboo seedlings, less than 200 acres survived. But it is this bamboo forest with less than 200 mu, and the biennial bamboo shoots have been sold for more than 12000 yuan. Just when people around us thought that Deng Xiaodong would have great development, in 2002, Deng Xiaodong wanted to give up this bamboo forest.
Deng Xiaodong: "It was stolen badly, so I packed it in a sack."
Liao Haichang, village director: "Look at the good bamboo he planted, and the farmers still have food."
Deng Xiaodong: "I want to plant it again, but I can't plant it well."
Reporter: "If you don't plant well, you can't plant well yourself."
Deng Xiaodong: "Yes. It's not that I can't grow it myself. So it is especially not a taste. "
Bamboo shoots can be eaten as vegetables and sold for money. For a time, more and more farmers went to Zhushan to dig bamboo shoots and chop bamboo.
In the bamboo forests of Deng Xiaodong, bamboo grows unevenly. People thought it was to get bamboo juice, but it was actually the result of man-made destruction.
Deng Xiaodong began to doubt his original choice when he saw how hard he planted the bamboo forest. Then the future of planting is uncertain, but he is unwilling to give up. Deng Xiaodong doesn't know what to do next.
In June 2002, Deng Xiaodong learned from a fellow villager that an expert named Wang Zhenliang from the Ministry of Agriculture had invented a technology related to bamboo.
Deng Xiaodong: "It's like finding a straw in the vast sea. I am very excited. I feel that my 300-acre bamboo forest has been saved. "
After many twists and turns, Deng Xiaodong found the expert's brother in Bobai's hometown. As soon as he understood, the project surprised him.
Deng Xiaodong: "I knew it as soon as I heard it. Bamboo juice drink? Because there is no concept at all, can bamboo juice be used as a drink? I definitely don't believe it. "
Although he didn't believe it, Deng Xiaodong decided to get to Wang Zhenliang's laboratory overnight.
Wang Zhenliang's younger brother, Wang Zhenyu, said, "I'm going to my eldest brother with him. My eldest brother has prepared bamboo juice drinks. Green, very clear. I feel refreshed when I drink it. "
Wang Zhenliang's bamboo juice drinks opened Deng Xiaodong's eyes.
In the past, people also used roasting, boiling, grinding and other methods to extract bamboo juice, which not only destroyed the growth of bamboo, but also had high cost and small quantity. This technology of extracting bamboo juice from live bamboo does not destroy the growth of bamboo itself. A live bamboo can extract more than 20 kilograms of bamboo juice every year.
Bamboo juice can be used as a drink, and the best bamboo is sweet bamboo. The 300 acres of bamboo forests in Deng Xiaodong are all sweet bamboos. After listening to Wang Zhenliang's introduction, Deng Xiaodong is full of hope for 300 mu of bamboo forest.
However, Wang Zhenliang's offer discouraged him.
Deng Xiaodong: "He looked at me and told me that this project is a good one, but do you have money?" . It costs a lot of money. "
Wang Zhenliang: "That is to say, you must talk to me now. If it is the technology of extracting bamboo juice, I want 65438+ 10,000,200,000. The technology of extracting bamboo juice alone gives you the right to use it. If the processing technology is used, it is at least 1 10,000 to more than 2 million. "
The patent transfer fee of 2 million is an astronomical figure for Deng Xiaodong, but it is nothing for many manufacturers. Since 1996, Wang Zhenliang has negotiated with more than 30 groups of merchants, but none of them succeeded.
Wang Zhenliang: "Paid transfer. But the paid transfer is conditional on me. My view focuses on branding and industrialization. Drive farmers in places suitable for growing bamboo in the west to get rich. "
In the eyes of many people, Wang Zhenliang is an eccentric, and it is difficult for many collaborators to accept that the transfer of patents depends on the personality and supervision of the other party. But this is an opportunity for Deng Xiaodong.
As the hometown of Wang Zhenliang, Deng Xiaodong hopes to impress Wang Zhenliang with his hometown feelings and true feelings. If he can get this technology, his 300 mu bamboo forest will not only be saved, but also a cornucopia. Just can't run a business, there is at least one way to go.
Deng Xiaodong: "As long as other bosses cooperate with him successfully, I will have a chance, at least I can provide raw materials."
It is with this idea that Deng Xiaodong regards Wang Zhenliang's career as his own, and Wang Zhenliang also regards the bamboo forest in Deng Xiaodong as his base.
Four years later, Wang Zhenliang gave nothing to Deng Xiaodong except collecting bamboo juice in the bamboo forest, and Deng Xiaodong moved from hope to disappointment again and again.
I put my heart into it and spent time and energy. Even the stones were covered with heat, but I ended up with nothing. People around him also advised him that there are thousands of projects in Qian Qian, so why insist on bamboo juice?
Deng Xiaodong: "As long as he is willing to do this project for me, I would rather kneel before him and beg him, that's all." . I feel that he is unwilling to do it for me, and I don't have this condition. He cooperated with others, but his cooperation failed. So it's really hard to feel. "
Although he felt wronged, after four years of friendship, Deng Xiaodong understood Wang Zhenliang's good intentions for bamboo juice.
Deng Xiaodong: "He spent more than ten years studying, and this project is his favorite in his life."
In the past four years, Wang Zhenliang also visited Deng Xiaodong for four years.
Wang Zhenliang: "Deng Xiaodong is mainly influenced by his sincerity, enthusiasm and vitality. These three points touched me. Because our resonance point is the emotional investment in bamboo juice.
Bamboo juice helped them find a common language. From June to 10, 2004, Wang Zhenliang decided to transfer the technology to Deng Xiaodong for free, and jointly develop bamboo juice drinks with him in the form of technology shares.
Deng Xiaodong: "I feel like bamboo shoots are growing in my bamboo forest. I broke through many obstacles and finally grew up. Let me see hope. "
With a friend's loan of 6.5438+0.6 million yuan, Deng Xiaodong rented and renovated an idle milk processing workshop in Xijiang Farm, Guigang City, where he wanted to produce bamboo juice drinks that he had dreamed of for four years.
Under the guidance of Wang Zhenliang, Deng Xiaodong matched the extracted bamboo juice with the bamboo leaf extract, and then processed it according to the technology. February 2005. The first batch of 20 thousand bottles of bamboo juice drinks finally came out. Deng Xiaodong believes that this natural bamboo juice without any preservatives and additives will definitely cause a sensation.
Customer: "It's bland. At that time, he gave me one bottle and two bottles to try. At that time, I thought this didn't even taste. Can you sell it? "
The product is not recognized, and Deng Xiaodong thinks that customers don't know how bamboo is processed into drinks. As there was no advertising fund, he decided to promote his products through the Internet. He added a name to his drink online, called Shenshui. He didn't expect that he would make a fuss about the network in Guigang.
Prodigal network management: "I have a preconceived understanding of Shenshui. I am more disgusted with the word Shenshui. "
Deng Xiaodong: "I didn't say' divine water'. However, it is really written in Compendium of Materia Medica. Every year at noon on the fifth day of the fifth lunar month, Li Shizhen called it Shenshui in the Compendium of Materia Medica. "
The dispute between god and water on the internet has continued until now. Some people object, while others suggest supporting the development of local enterprises. More people began to pay attention to his divine water and the bamboo forest where he could flow out of it.
By the weekend, people in the city had chosen a campsite in his bamboo forest. They just want to see with their own eyes how bamboo takes out bamboo juice and taste the original bamboo juice.
Now more and more people know about bamboo juice drinks. The daily production of 65,438+0 tons of beverages in Deng Xiaodong is in short supply. Processing drinks with bamboo has also attracted the interest of some foreign businessmen. In order to expand the market, Deng Xiaodong decided to apply for national standard certification. Unexpectedly, the bamboo juice beverage passed the inspection by the health and quality supervision department of Guigang City encountered trouble in QS certification.
Jiang Fulin, director of the Guangxi office of the National Certification Group, said: "Now this kind of bamboo juice drink is a new product. As far as new products are concerned, the state is concerned with national standards and hygiene. It is too late to formulate corresponding standards. It is an international standard, more comprehensive and detailed. "
Now, Deng Xiaodong is carrying out HACCP certification under the guidance of relevant departments. After passing the certification, bamboo juice drinks can cross the ocean.
In order to expand production, it is necessary to expand planting. In another month, it will be the season of planting sweet bamboo. Many nearby farmers came to the bamboo forest in Deng Xiaodong. These farmers who destroyed his bamboo forest in the past now want to grow bamboo with him, and the bamboo juice they collected will be bought by Deng Xiaodong in the future.
Village director: "Boss Deng collected more than 400 tons of bamboo juice. Our place has a different evaluation of boss Deng now. I used to say that he was crazy, but now he is not crazy. Now he really brings wealth here. "
Deng Xiaodong: "I am much more at ease now, and my heart is much more practical."
Reporter: "Why is this practicality?"
Deng Xiaodong: "They understand. Because I think this is a good thing, it is gold, and it will shine one day. "
According to Deng Xiaodong's plan, he will build a 5,000-mu sweet bamboo base in his local and hometown within two years, and build a bamboo juice beverage production line with an annual output of 1 10,000 tons. By then, bamboo farmers will increase the income of 260 yuan per capita.