In our daily life, business plans are used in many places, which is the "stepping stone" for entrepreneurs to knock on the door of investors. How to draft a business plan is appropriate? The following is my carefully organized business plan for opening a store (5 general remarks), which is for reference only and I hope it will help you.
Business Plan for Opening a Shop 1 1. Project Introduction:
Relying on Taobao, the largest C2C online shopping platform in China, we will build a competitive online mall on Taobao through e-commerce transactions.
Second, investors.
I plan to create a brilliant industry in 20xx 165438+ 10/0, and the brilliant industry will integrate distribution and logistics and operate in groups. Taobao Mall is a virtual mall, and the trend mall under Guangming Industry will devote itself to the field of online shopping.
Initial investment capital: 5000 yuan only.
Third, product and enterprise market analysis
The products of Liu Chao Mall are mainly popular jewelry.
For the customer base, 16-28 female friends
The market demand for this product is large and the market competition is fierce. It is necessary to operate through new marketing methods in order to quickly occupy the market and obtain higher customer satisfaction.
Marketing tactics: guide the market by integrating social resources and gain more customers through benefit sharing. Old customers who introduce new customers will get a 10% discount from the store or a postage-free marketing method.
Fourth, the product source.
The pre-inventory of products will rely on physical stores. When the daily business volume of the store is kept at 10, there will be inventory.
Product price (online shop sales guide price, lowest transaction price, supplier settlement price and delivery fee) and loan settlement method (there are three ways: the first way is to directly remit the payment to the merchant account after receiving the order, and the supplier will immediately follow the user address provided by the online shop after receiving the payment.
And complete the transaction according to the quantity and delivery; The second is to pay a certain amount of money in advance to the merchant, and directly notify the supplier to deliver the goods after receiving the order and complete the transaction quickly; Third, it is more economical to negotiate with suppliers to deliver goods and pay at the same time, or even settle accounts after the transaction is over; Personally, it is better to use the third way, because your relationship with suppliers is extraordinary, and in order to save money), to ensure the smooth supply, quality and reliability, and to establish a business model with the least risk is that we only need to inform the merchants when taking orders, and the merchants will deliver the goods directly to the customers (it is best to use this model, otherwise it will consume a lot of manpower and material resources); If the merchant can't deliver the goods directly, you should purchase the goods directly after receiving the order, and then send them by direct mail (pay attention to the safe packaging of the products in the carton, and it is best to pad some cushioning materials such as pearl cotton, foam plastic or crumpled newspapers inside, and seal several lanes outside the carton with adhesive tape to prevent the box from falling apart, and it is best to bundle them with a strapping machine to avoid damage or leakage during transportation and affect the reputation).
Verb (abbreviation of verb) logistics service
The logistics service is planned to use mature networks such as Tong Yuan and Shentong, and the price is agreed, with a single ticket around 6 yuan.
Sixth, the exit mechanism.
There is no inventory problem in relying on physical stores in the early stage; After holding their own inventory in the later stage, they will promote unsalable products by setting up stalls and not approve the way of returning goods to suppliers, so as to reduce the inventory pressure and quickly withdraw funds.
Business plan for opening a store 2. Business background
Today, with the rapid economic development in China, the market is becoming more and more perfect and the commodities are becoming more and more abundant. As long as we grasp the logistics link, we will seize the lifeline leading to the whole body, whether it is a production enterprise or a merchant. In the era of electronic information, information is developed, and the competition in various markets is the competition of time, which requires us to complete the services that customers need as quickly as possible.
The economic development of northern Jiangsu and southern Shandong provides a broad space for the development of logistics. We have seized Xinyi, a new transportation hub city, with a good industrial and agricultural foundation and preferential entrepreneurial policies as the backing, which has given us a good entrepreneurial platform.
Second, the establishment of the company
Zhongyuan Logistics Company is committed to the integration of regional logistics resources. The company is located in Xinyi, a new transportation hub city. It is a regional logistics company facing the surrounding areas. Its main business is: transportation, storage, processing, packaging and distribution of products. The company adopts the organizational form of limited liability company, and the rights and interests of the company are owned by investors.
Third, the company's development plan
In the first year, the company was established, established warehouses and office space, completed business process design and information platform construction, set up a preliminary business relationship network in Xinyi area, and tried to develop into surrounding areas.
Starting from the second year, we will cooperate with companies in the surrounding areas to establish a regional logistics network. Gradually contact with domestic and foreign enterprises and become a logistics service provider in southern Shandong and northern Jiangsu.
The long-term planning is to develop the company into the most powerful logistics company in the Central Plains, covering the whole country, involving overseas business and complete technical facilities.
Four. Composition and management of the company
The founder of the company is four students from our college, majoring in e-commerce and accounting respectively. We will hire Mr. Zhou Yuquan as the company's logistics technical consultant, and Mr. Guo Jingmin, the former director of Xinyi Railway Freight, as the business development consultant.
The company will recruit some logistics technicians and computer personnel with experience in e-commerce platform development and related work experience to form the initial company.
We will be people-oriented, adhere to the service concept of "I am for everyone and everyone is for me", build a logistics enterprise with humanized service, and build a first-class service and first-class enterprise based on improving the quality of employees and strengthening the team concept.
Verb (abbreviation for verb) The service concept of the company.
Our service tenet is: more convenient, safer and more punctual logistics service.
Our goal is to build the company into a larger logistics company in Fiona Fang150km with xinyi city as the center. The company's business scope is a comprehensive logistics company of logistics intermediary, transportation service, electronic logistics, management service and packaging logistics at home and abroad.
Preface 3 of opening a shop and starting a business plan
With the increasing demand of young people for personalized clothing, students from hydropower college, economic vocational college and hope high school live in Li Jian town, far away from the city, but the clothing market in Li Jian town is too small to meet their needs. So it provides a good development opportunity for us to start a business. Three schools are our first target group, and they are at the age of pursuing fashion personality. Our personalized clothes will bring them different freshness, and the internet always leads the trend. Therefore, it is very promising to open personalized clothing stores online.
I. Market analysis
(a) market opportunity analysis
Now is an era of pursuing individuality. People are tired of sameness. They don't want to see people wearing the same clothes and carrying the same bags in the street. They want all the things they like in the mall to be unique and specially designed and made for themselves. Building this place full of business opportunities and broad development prospects is the trend of network development now. With the gradual development of e-commerce, opening a shop on Taobao is also one of the opportunities for us to start a business online.
(2) Determination of target market
First of all, the market is built-in, including hydropower college, economic vocational college, hope high school, Huaqiao middle school and so on. Most of these target groups are students, and their consumption level is not high, but they also pursue fashion clothes. Meiyiba's clothing is affordable and suitable for this kind of consumer groups.
Followed by Taobao website, facing consumers all over the country. In summer, people need T-shirts, and personalized T-shirts are sought after by the younger generation.
(3) competitor analysis
In the clothing market, there are many personalized clothes for sale in physical stores, and there are also many personalized clothing stores online. The development of these stores is quite mature, and we are in the initial stage, no matter what aspects are lacking.
(D) SWOT analysis
1, advantages
(1) price advantage
In terms of price, "Meiyiba" online shop also has a greater advantage than some similar shops under the net. First of all, due to the full use of network resources, it can greatly save the rental expenses of shops and some unclear publicity expenses. Secondly, based on the network platform, users can also easily design their own personalized T-shirts online. Under fully automatic operation, merchants can greatly save the manpower to communicate with customers, thus reducing costs.
(2) Advantages of original personality design
Although the products sold by "Meiyiba" belong to the clothing category, due to the simple structural design of T-shirts, the style changes are usually in neckline, hem, cuffs, color, pattern, fabric, modeling, etc., which are generally divided into three forms: sleeve type, vest type and exposed abdomen type. Specifications are also clearly defined, the value is mainly reflected in the design of patterns, and the requirements for fabrics are relatively low, so customers have lower requirements for its experience. All these characteristics make T-shirts have good online sales ability.
(3) Advantages of fabrics-environmental protection and nature
People should wear not only beautiful clothes, but also healthy clothes. As a kind of green ecological fiber, bamboo charcoal fiber not only has the functions of natural antibacterial, ultraviolet shielding, softness, warm in winter and cool in summer, but also has a noble, elegant and natural style. And in view of people's pursuit of green environmental protection and fashion trends, Meiyiba, as an original brand, not only satisfies consumers' personalized dress, but also satisfies people's yearning for healthy clothes and nature. The price range of bamboo charcoal fiber T-shirts is 100-200 yuan, which is more in line with the price demand of most young people to buy clothes. "Meiyiba" can fully meet the personalized and environmental protection needs of customers for T-shirts. Customers can not only choose their favorite patterns on this network platform, but also print their own unique personalized T-shirts with their own design works. Thereby reflecting their unique style and their own initiative in sales.
2. Disadvantages
(1) The product types are not rich enough and lack of influence.
(2) The integrity of online stores is low. At present, there are a large number of online shopping malls. After the establishment of "Meiyiba" online shop, it takes a reasonable period of time to promote the market and accumulate credibility.
(3) Online shops have no fixed consumer groups.
(4) There may be some patterns infringing intellectual property rights in the personalized patterns uploaded by customers.
Step 3: Opportunities
Because this personalized industry is still in its infancy in China, it is a new thing, and all the businesses involved have equal status, and there is no authoritative enterprise yet. So as long as you work hard, you have a chance to win a high market share.
Step 4 threaten
"Meiyiba" is a network platform that provides personalized products, but it has never been divorced from the essence of online shopping malls. At present, the technology of establishing online shopping malls has become increasingly mature, and the cost of establishing online shopping malls is also declining. Therefore, many latecomers will enter this field driven by huge profits.
Second, the online store strategy
(A) online store objectives
To achieve our entrepreneurial goal, we will establish our own brand on campus within half a year and let everyone know about our online store, products and services. Let everyone wear the unique clothes they want to meet the unique dress style of customers. On Taobao, let our store have a certain degree of credibility, have their own dedicated and loyal customers, and new customers are constantly coming.
(B) product strategy
1. Main products: self-designed T-shirts and T-shirts in the best-selling market, with guaranteed quality and novel styles; Customers can design their own patterns or buy our existing T-shirts to meet their needs.
2. Accessories: socks, hair bands, etc. , so that customers can buy daily necessities while buying T-shirts.
Business plan for opening a store 4. Introduction to the project
Relying on Taobao, the largest C2C online shopping platform in China, through e-commerce transactions, we will build a competitive online shop on Taobao-fashion tide. If you want to open a fashion clothing store on Taobao in July, 20xx, Taobao Mall is a shopping center, and fashion will become one of its highlights.
Second, the online shop overview
1. investment arrangement: try your best to win satisfactory returns with minimum capital investment. It is estimated that the initial investment will be about 5,000 yuan.
2. Basic information of online shop:
3, the purpose of the online store: catch up with fashion, wonderful you, me and him.
4. Process: designing an online shop-selecting a platform for opening a shop-applying to the platform for opening a shop-purchasing goods-logging in products-marketing promotion-sales service-trading-evaluation or complaint-after-sales service (or registering a member on Taobao homepage-opening a shop for free-filling in user information-binding Alipay account-Taobao opening exam-logging in.
Third, product and enterprise market analysis
Target market setting: the customer base is mainly young consumers, and friends aged 15-40 will be the largest customer base of our online store. Fashion products are mainly popular jewelry and clothing. After market investigation, it is further concluded that the market demand of this product is large and the market competition is fierce, and it needs to be operated by new marketing means in order to quickly occupy the market and obtain high customer satisfaction. Give a 20% discount to the original customer store items that introduce new customers, or attract more new customers and retain old customers through postage-free marketing.
Fourth, the product source.
Purchase goods directly in the wholesale market. Or the pre-inventory of products will rely on physical stores. When the daily business volume of the store is kept at 10, there will be inventory.
Product price (online shop sales guide price, lowest transaction price, supplier settlement price and delivery fee) and loan settlement method (there are three ways: one is to directly remit the payment to the merchant account after receiving the order, and the supplier will immediately complete the transaction according to the user address and quantity provided by the online shop after receiving the payment; The second is to pay a certain amount of money to the merchant in advance, and then directly notify the supplier to deliver the goods and complete the transaction quickly after receiving the order; Third, discuss with suppliers, we can deliver goods and pay at the same time, and even settle accounts after the transaction is over, so as to ensure smooth supply, quality and reliability, and establish a business model with the least risk, that is, we only need to inform the merchants when we receive the order, and the merchants will deliver the goods directly to the customers; If the merchant can't deliver the goods directly to your door, you have to pick them up yourself.
Purchase goods directly from the order and then mail them directly (pay attention to the safe packaging of products in cartons, it is best to pad some cushioning materials inside, and seal several lanes outside the cartons with tape to prevent the boxes from falling apart, so as to avoid damage or leakage in transit and affect the reputation).
Verb (abbreviation of verb) The main development strategic goal and stage goal of online store.
1, strategic goal: We are firmly committed to one goal-to pursue fashion and make you, me and him wonderful! Constantly explore and innovate the treasures of their own online stores. Several new fashion products are launched every month.
2. Stage goal: find the source of goods suitable for your online shop with good quality and quantity, and gradually go deep into the market and develop customers.
3. Schedule: The first stage: excavating new fashion products, conducting market research and analyzing questionnaires. The second stage: Taobao shop opening and maintenance; The third stage: publicity and promotion; The fourth stage: enter the right track of operating online stores.
Online store supplies publicity planning scheme: discount promotion, gift promotion, limited supply, establishing friendly links with other online stores, and using off-network publicity methods.
Intransitive Verb Logistics Service
Logistics services are planned to use mature networks such as Tong Yuan, Shentong, Dayun and EMS, and the price is agreed, with a single ticket of around 6 yuan. According to the purchase amount and preferential policies, we will also implement free mailing measures for customers.
Seven. risk
Taobao's online shop still has many risks, such as the risk of resources (raw materials/suppliers), the risk of purchasing goods, the risk of market uncertainty, the risk of transaction security, the risk of overstocking goods, and the risk of management (including personnel/personnel flow/key employee dependence, etc.). )
Coping strategy: offline find some products that are not common or have never flowed through the market, so as to find the cheapest, good quality and stable supply of goods. Not only can we find unique products, but also relevant and relatively unique products, and we can sell and innovate some new products ourselves. Use the network to send customers the introduction of related products regularly, so that customers can know the latest discounts, promotions and products. Send news emails to customers regularly. Use the email address and contact information left by customers to send relevant discounted goods to customers regularly, and members can also exchange gifts and thoughtful birthday gifts.
Eight, exit mechanism
There is no inventory problem in relying on physical stores in the early stage; After holding their own inventory in the later stage, they will promote unsalable products by setting up stalls and not approve the way of returning goods to suppliers, so as to reduce the inventory pressure and quickly withdraw funds.
Business plan for opening a shop. The potential and trend of convenience stores
In recent years, due to the increasing number of large-scale shops, the survival space of small and medium-sized shops is getting smaller and smaller due to the backwardness of commodity varieties, business items and business concepts, as well as the high operating costs, which leads to the change of business format, resulting in another business format-convenience stores, living in supermarkets and small grocery stores.
Convenience store is a small supermarket mainly for the convenience of surrounding residents or people, and it is a retail format living on the edge of large comprehensive stores and shopping centers.
Retail formats with complete business items and complete daily FMCG products are mainly set in communities and places where the floating population teaches more and FMCG products are more, or near schools. The general business circle only covers the surrounding 200M.
The operation of convenience stores should firmly grasp the market gap of large stores and provide consumers with a convenient and fast shopping environment under the premise of convenience, so as to win consumers.
Mainly engaged in FMCG, daily necessities, books and newspapers, agency business, pasta, fruits and vegetables and other commodities.
Because it has the operating characteristics of supermarkets and the advantages of operating cost, price and convenience of grocery stores, it quickly won the favor of consumers, thus developing rapidly and forming a chain operation.
In the future, with the accelerated pace of life, one is a comprehensive large-scale store, and the other is a convenient and fast convenience store management, which should be the development trend of retail industry.
Due to the low level of economic income and the late start, there are no outstanding enterprises in the domestic convenience store format, which leads to the slow development of the format.
Second, site selection
(A) the concept of business circle
The business circle of a convenience store is generally located within a linear distance of 0-200 meters, and the effect beyond 200 meters is relatively poor, and the business area is generally 60-200 square meters.
(2) Business premises
Generally, it is in the community (with its own business circle) and popular places on the roadside, or next to the supermarket (with the help of other people's business circles), so as to realize its own operating profits.
Third, the investment plan
(A) CI design
1, corporate logo
It is necessary to clearly reflect the operating information of convenience stores, conform to the operating characteristics of convenience stores, and effectively combine existing resources to design the CI of enterprises. The corporate logo design of chain convenience stores should reflect the operating characteristics of Sunshine Supermarket.
2. Corporate philosophy
Provide convenient shopping conditions for the public.
Provide quality services to consumers.
Provide consumers with suitable commodities.
(2) Investment plan
1, fixed facilities
Smallpox-the decoration of convenience stores need not pay attention to luxury, as long as it conforms to its own operating characteristics and can leave customers a clean and comfortable environment. Generally, you only need to use white ceiling or other warm ceiling, but pay more attention to collocation in layout and decoration. White putty ceilings or plasterboards are more common.
Convenience stores on the ground operate for a long time, mainly selling daily food (food sales account for 50-60%). The color of the storefront requires elegance, liveliness and freshness. Due to the reflection of light, the floor of the storefront is generally light, and ivory or beige floors are generally used.
Signboard-The signboard of a convenience store is generally equal to the width of the storefront facing the street. When making it, you don't need to consider luxury, you just need to conform to your own characteristics, which can not only effectively fit the business characteristics of enterprises, but also conform to the characteristics of convenience stores themselves. If necessary, we can also consider making it sponsored by enterprises to save costs.
The floor in front of the store-as long as it is flat, it is easy to do a good job of sanitation and will not cause too much dust. Generally, the plain floor or cement floor will be used directly.
Wall-In order to ensure the brightness of the store, convenience stores generally use white imitation porcelain as the decorative color of the wall, and can also use advertising pictures to highlight the business atmosphere. When using advertising pictures, it is generally required to use a light box with high reflectivity.
Lighting-mainly white or warm colors, mostly white fluorescent tubes. In general, it is necessary to maintain the lamp of 10- 15 square meters to make the luminosity meet the business requirements.
Audio-In order to ensure customers' comfortable shopping psychology, convenience stores are generally equipped with low-power audio, and mainly use open and soothing background music.
2. Operating device
Computer-Generally, every store is equipped with a cash register, which has both foreground and background functions and does not need a special background operating system.
Software-connected with the headquarters, all stores use the software system to facilitate the management and monitoring of the headquarters, and the headquarters can manage the inventory according to the system.
Cashier-Cashier is also the manager's workbench.
Shelves-Calculated by the square, one set of shelves is needed every 4-4.5 square meters, and the shelves only need ordinary shelves. Freezers-Because convenience stores are convenient for nearby residents, convenience stores generally have two freezers, one for drinks and beer and the other for ice cream.
According to the needs of the project, other equipment will be added, such as book and newspaper cabinets and pastry cabinets.
3. Commodities
In the product structure of convenience stores, food accounts for 50%, cosmetics for daily use account for 20%, daily necessities account for 20%, and others account for 10%. The number of products required is about 2,000 to 3,000.
(3) Business philosophy
1, to meet the needs of target consumers-convenience stores are fast-moving consumer goods, and generally choose the goods often sold in the store as their own business goods, mainly focusing on small inventory and fast turnover.
2, to provide convenience for consumers-the nearest purchase conditions, can be properly considered home delivery, business projects should be configured according to the needs of surrounding residents.
Fourth, management and operation.
1, system management
In the operation process of chain convenience stores, management and benefit are closely related. Therefore, institutionalized management is very important in the operation process. Relevant management systems are as follows:
Attendance system
Health management system
Report management system
Energy consumption management system
Factory management system
Fixed Asset Management
Procurement management system
Cash management system
Provisions on the administration of wage payment
Employee guarantee system
Provisions on the authority of management personnel
Employee reward and punishment system
Employee work system
Shelf operation management system
Commodity distribution management system
Warehouse management system
Conference management system
Consumables application management system
Communication equipment and equipment management system
2. Commodity management
In order to maintain the corporate image and ensure that customers can buy fresh goods that meet their requirements in the store, the relevant systems are as follows:
Commodity input system
Commodity sales report
Purchase statement
Unsold report
Best-selling commodity statistics
On the reward and punishment system of commodities
Commodity equipment declaration system
Disposal of adjacent commodities
Commodity sales evaluation
Promotional commodity management system
3. Inventory management
Because the turnover rate of goods in convenience stores is very small, strict commodity management system can effectively put an end to unsalable goods, improve the turnover rate of goods and establish an effective commodity distribution mechanism. The related systems are as follows
Inventory report management
Inventory restriction
Commodity turnover cycle and inventory reference
Application form for goods transfer
Return management regulations
Inventory turnover assessment
Commodity distribution management system
Evaluation of unsalable goods
4. System management
Systematic, information-based and digital management can effectively reduce the loss of goods, strengthen the communication frequency between stores, and quickly realize the circulation of goods, thus making the capital flow more effective and promoting the benign development of enterprises. Therefore, chain stores must manage their computer systems in a unified way to improve work accuracy and efficiency. Related systems include:
Operating personnel management regulations
Operator's authority
Operator's confidentiality clause
Relationship between personnel flow and employee's salary
;