1. The production cost is low: the sample capacity is usually only a few milliliters or grams. Compared with the genuine product, the production cost and packaging cost are lower, so the price will be lower.
2. Attracting consumers: The merchants provide samples to attract customers to try out, and at the same time, they can let consumers know the texture and effect of the products, so as to make a purchase decision. Therefore, too high a price may hinder consumers from buying, so merchants will not pass on too high a cost to the samples.
3. Increase sales volume: Merchants provide cosmetics samples, which can drive sales volume and increase consumers' confidence and conversion rate in subsequent purchases. If the price is too high, consumers may hesitate to buy, so merchants usually lower the price of samples to attract more consumers to buy.
4. Promotion strategy: Some merchants will distribute cosmetic samples as gifts or giveaways in promotion activities, which will also help to promote brands and promote sales.
In short, the low price of big-name cosmetics samples is mainly to attract consumers, increase sales and promote sales.