2011165438+1On October 30th, a grand opening ceremony was held at the Mercedes-Benz (Beijing) Center, the world's 10 flagship store located at Siyuan Bridge, Jingshun Road, Chaoyang District, Beijing. Mr. Xu Heyi, Chairman of BAIC Group, Mr. Hua Lixin, President of Daimler Group in Northeast Asia, Mr. Miles, President and CEO of Mercedes-Benz in China, Mr. Wei Dali, Executive Vice President of After-sales Service of Mercedes-Benz in China, Mr. Fu Qiang, Executive Vice President of Sales and Marketing of Beijing Benz, and Mr. Li Hongpeng, General Manager of Beijing Benz Marketing attended the opening ceremony. More than 400 media guests, representatives of manufacturers, colleagues in the industry and partners attended the grand event to witness the historical moment when the flagship of the Star Emblem shines in Beijing. The opening of Mercedes-Benz (Beijing) Center not only shows that Mercedes-Benz attaches importance to the China market, but also is an important strategic step for its planning in the next five years.

On the night of the celebration, from the invention of the world's first car to the appearance of the flagship star emblem in this Asian edition, the whole celebration interpreted the theme of "youth blooming, classic interpretation and vitality explosion" with creative elements and expressions such as "art, fashion and technology", offering guests a perfect experience about "only the best". Behind these wonderful interpretations is the flagship store's unique interpretation of the century-old charm of the Trident Star Emblem.

Mr. Hua Lixin, President of Daimler Group Northeast Asia, delivered a speech first. He said that Mercedes-Benz (Beijing) Center is not only one of only 65,438+00 Mercedes-Benz centers in the world, but also the only flagship store of Mercedes-Benz in China. These two points show that the opening of Mercedes-Benz (Beijing) Center is one of the strategic steps for Mercedes-Benz to fully enter the China market, and it is also a display window for all Mercedes-Benz products and brand culture.

Mercedes-Benz (Beijing) Center will best interpret the century-old culture of Mercedes-Benz with excellent hardware foundation, excellent team strength and leading service concept. At the same time, like the other nine Mercedes-Benz centers located at the core of the global territory, it will create a comprehensive high-quality lifestyle for China customers and present the essence of the brand "only the best" to the extreme.

In addition, the media guests attending the ceremony also said that the largest flagship store in Asia invested and built by Ajijie Group is not only the inheritance of Mercedes-Benz's century-old history and culture, but also another example of Sino-German cultural integration. Many car owners and friends present also expressed great appreciation for the luxurious atmosphere of this star emblem flagship. They said that the Mercedes-Benz (Beijing) Center, which was born, has undoubtedly become a leader in the current automobile industry. From the superior geographical location adjacent to the three business districts of Yansha, Wangjing and Lido to the rich auto show lineup, from the world's top hardware facilities to the industry-leading team matrix, from the most modern architectural design to meticulous quality service, from the only Mercedes-Benz brand center in China to the national supporting technology center, from the comfortable and elegant customer rest area to the independently built luxury cinema and classic restaurant, Mercedes-Benz (Beijing) Center not only opened a brand-new brand display window for China customers.