In cooperation with Snow Beer Group in 2002, the concept of "all-round channel construction" was put forward that year, which laid a strong guarantee foundation for the development of Snow Beer. In 2004, China Resources Snow Beer signed a contract with kotler, marketing guru, telling a brand story of "enjoying growth", which made the popularity of Snow Beer's main brand increase rapidly.
In September, 2004, the whole case of "Lu Hua" crisis public relations was planned and implemented. With strong resource integration ability and rich practical experience in crisis public relations, we successfully defeated our competitors. The cruelest war in the history of China edible oil market ended in the fiasco of Arowana "1: 1".
Note: The edible oil market of "Lu Hua" suffered a major crisis. The competitor "Arowana" named 1: 1 took advantage of Li Zhiwei, vice president of the Oil Branch of China Grain and Oil Association, and intensively put in media advertisements to bombard "Lu Hua Peanut Oil".
In 2004, he led the winner planning team to cooperate with China Resources Snow Beer Group, comprehensively combed the brand of Snow Beer, made bold innovations, and put forward a brand culture scheme of "courage and passion". After nearly a year's research and planning, a large-scale corporate public relations activity "Snowflake Beer Braves the World" passed the examination. In September, 2005, a brave movement that challenged the limit-a large-scale adventure that crossed the Yarlung Zangbo River Grand Canyon and explored the journey of growth, kicked off the prelude of "Snow Beer, Bravely Striving for the World".
From crossing the Yarlung Zangbo River Grand Canyon to breaking through the snow line, from snow-capped mountains to national boundaries, from professional challenges to passionate participation, from hiking to driving teams, Snow Beer bravely broke into the world, and a huge and courageous movement for all staff quietly rose in China. By the end of 20 12, Snow Beer was split at a rate of ten times in ten years, from one million tons to ten million tons, from obscurity to the first in global sales. Li Xin and Snowflake Beer have jointly crossed the course of China Beer's global hegemony.
In May, 2008, he led the winner's planning team, and donated 654.38 billion yuan to the brand "Wang Lao Ji" (Jiaduobao Group) for the whole case marketing planning, and made the brand "Wang Lao Ji" a great success through event marketing by using the interactive network communication and three-dimensional media marketing model. At the CCTV disaster relief party, the sign "Jiaduobao Donation 1 100 million yuan" was held high for 10 minutes. "Who dares to donate 1 100 million yuan? Wang Laoji is crazy! " "Blocking Wang Laoji" and "Jiaduobao Donation 1 100 million! Jiaduobao is Wang Laoji ","Wang Laoji is a national hero "and" Buying Wang Laoji is to donate money to the disaster area! " "Don't be stingy with your mouse! Reprinting is also a disaster relief for Wang Laoji! " These appealing classic online stickers are distributed in major communities, forums and other networks. Within two hours, the number of reposts reached more than 80 million, and a huge wave of netizens' public opinion detonated the Internet in China like a shock wave. Note: According to statistics, the annual sales volume of "Wang Lao Ji" in 2008 increased by 654.38+0 billion compared with the original plan.