Fandeng Reading Club was initiated by Dr. Fan Deng, the host of CCTV program and senior lecturer of MBA, at the end of 20 13. It aims to use the power of new social media such as WeChat and Weibo, and combine offline reading sharing activities to create a book essence sharing community to help Chinese people develop their reading habits again. The core product of Fandeng Reading Club is the essence interpretation of various forms. Essence interpretation is the essence of the core content of a book, which helps you to quickly understand the essence of a book within 10- 15 minutes, so as to achieve the goal of rapid learning and rapid growth.