Jack Trout, the world's top marketing strategist, is the father of positioning. 1969 put forward the concept of "positioning" in business, and constantly created and improved the positioning theory in actual combat. He is currently the president of trout Global Partners, one of the most prestigious international marketing consulting companies in the United States, with branches in 26 countries around the world. His works include Positioning, Relocation, Commercial War, What is Strategy and other bestsellers.

Al ries, the world's top marketing strategist, Jack Trout's partner for many years and one of the founders of positioning theory.

In 2008, as the only winners in the field of marketing strategy, peter drucker, the father of management, and Jack Welch, the former CEO of General Electric, were listed as "Top Ten Business Masters in the World" by Advertising Times.

Xie Weishan, who has deeply studied the positioning theory for many years, has devoted himself to spreading the positioning theory and translated books such as Positioning, Simple Motivation, Obviously and Relocation. Rich practical experience and service cases: Wang Laoji Herbal Tea, Libai Group, Xiangpiaopiaopiao Milk Tea, Bajin Men's Wear, Dachangjiang Group (Haojue Motorcycle), Yanjing Group, Wujiang Fuling Pickle, Huijishan Shaoxing Wine, Jiuyang Soymilk Machine, Jiulongzhai Sour Plum Soup, Sun Paper, Dong 'e Ejiao, Yadea Electric Car, Tai Fang Kitchen Appliances, Ah, Country Fast Food, etc.