Ali split Taobao into Tmall and Taobao, Baidu fully deployed artificial intelligence, and Tencent shifted its social focus from QQ to WeChat ... Every strategic adjustment of the Internet giant is inextricably linked with the whole market, and it is precisely because of the needs of users that these changes were finally promoted. The completion of the reform requires an enterprise to have a clear control of the underlying context of the market in order to achieve the effect of four or two.

In the field of e-commerce, this phenomenon is more prominent. In the era of e-commerce 3.0, how to grasp the changes in user needs and truly let users live the best life with the least money has become an important topic that many e-commerce platforms are thinking about. Whether to continue to be a platform, or to be deeply involved and self-employed, or to cooperate with foreign high-quality brands, has become an important topic that cross-border e-commerce platforms are thinking about.

The cross-border e-commerce platform represented by Netease Koala Haibao has started a new attempt in this field. Following the European Investment Promotion Conference in April, Netease Koala Haibao recently opened a European bank and signed a number of European high-quality brands such as baby-walz, the largest supplier of maternal and child products in Europe, Rossmann, the second largest daily necessities chain in Germany, apo-rot, the largest online pharmacy in Germany, Coop Group, the first retail brand in Switzerland, OTTO SIMON, the largest toy importer in the Netherlands. Improve the quality of life of consumers through self-management and direct supply of goods.

Then, under the background of consumption upgrading, how should the cross-border e-commerce platform develop to achieve a real breakthrough?

Under the consumption upgrade, cross-border e-commerce is not a gimmick, but a real landing.

After entering the e-commerce 3.0 era, platform logic and traffic thinking are facing unprecedented challenges in the field of cross-border e-commerce. For many cross-border e-commerce platforms, how to use the advantages of the platform to realize the direct source mining of goods, and then use the big data system to achieve accurate matching with consumers has become the key to the next stage of cross-border e-commerce development.

With the upgrading of consumption, the needs of users are undergoing profound changes. In the traditional era, users' understanding and demand for cross-border e-commerce may only stay in buying foreign goods, and there are not many requirements for the quality of goods. In the era of consumption upgrading, people's demand for cross-border e-commerce platforms is no longer just about buying goods, but more and more people are turning to buying better goods.

The existence of this problem eventually leads to the unsatisfied needs of users, and users encounter more and more pain points and problems in the shopping process of cross-border e-commerce platforms. How to solve these pain points and problems has become the key to achieve a new round of development of cross-border e-commerce platforms. Overall, cross-border e-commerce platforms currently encounter the following problems:

Supply chain issues, cross-border e-commerce is facing unprecedented challenges. For cross-border e-commerce, in addition to the profound changes in user needs, another major problem is the supply chain. In the era of traditional e-commerce, cross-border e-commerce is only regarded as a platform, so the supply chain of goods is rarely controlled, which eventually leads to too long time spent on logistics.

For users, they spend a lot of money and time, but what they buy abroad is not a real boutique. The advantages of cross-border e-commerce in disintermediation and exploring the origin of goods have not been brought into play, and long-term development is extremely unfavorable to the development of cross-border e-commerce.

The business model is in trouble, and cross-border e-commerce faces deeper and essential challenges. Platform logic has always been one of the core business models of cross-border e-commerce as an e-commerce type, giving full play to the traffic advantage, and the platform is not deeply involved. This is the practice of many cross-border e-commerce platforms. With the advent of e-commerce 3.0 era, the platform and traffic model of cross-border e-commerce platform are unsustainable, and the increasing cost of obtaining customers is challenging the original business model of cross-border e-commerce.

Through deep intervention, it is the key to the development of cross-border e-commerce in the future to tap high-quality goods of origin and realize real direct supply of origin. The cross-border e-commerce platform represented by Netease Koala Haibao is beginning to explore cross-border electric goods from the supply side through its own supply chain advantages and marketing promotion advantages.

In the new context, cross-border e-commerce needs a profound change.

In the new environment, cross-border e-commerce needs to make changes from itself to adapt to the new changes in user needs. Compared with the increasingly fierce competition in the industry, the self-innovation of cross-border e-commerce, the ability to integrate resources and the ability to control the supply of goods all determine how far it can go in the future.

It is the essence of cross-border e-commerce to go deep into the source of goods and ensure the quality of goods. For cross-border e-commerce, the quality of goods has always been the lifeline for its longer-term development. Protecting the essence of commodities is not only achieved by strengthening the platform's supervision of merchants, but also by the platform itself really going deep into the source of commodities and improving the quality of commodities from the source through its own commodity development.

Netease Koala Haibao has recently reached in-depth cooperation with these businesses, realizing the source control of the essence of goods. It is more imaginative than the platform logic of traditional e-commerce to provide foreign goods through official flagship stores and ensure the quality of goods directly.

To give full play to their respective advantages, cross-border e-commerce needs deep integration and cooperation. In the era of traditional e-commerce, the focus of cross-border e-commerce platform may only be on business development, and there is not much touch on some more front-end businesses, resulting in the traditional advantages of some high-quality brands can not be truly combined with cross-border e-commerce platforms, and users cannot buy these high-quality goods.

Changes in the demand side of cross-border e-commerce eventually triggered innovation on the supply side. In the future, with the deepening of supply-side innovation, there will be more new logic and new ideas for users in the field of cross-border e-commerce, and finally usher in a new era of cross-border e-commerce development.

Docking demand, deep involvement and opening up supply chain: the future development of cross-border e-commerce

With the arrival of the era of consumption upgrading, all industries are undergoing profound changes. The development of cross-border e-commerce is entering a new stage of meeting users' needs, deeply connecting goods sources and opening up all-weather supply chains. The cross-border e-commerce platform represented by Netease Koala Haibao is practicing this trend with practical actions and constantly looking for ways to break the cross-border e-commerce platform in the new development environment.

To meet the needs of users' consumption upgrading, the strength of cross-border e-commerce lies here. Just like the Internet giant mentioned at the beginning, every change is to meet the needs of users, and the driving force for cross-border e-commerce development is also to meet the needs of users. As Zhang Lei, CEO of Netease Koala Haibao, said, Netease Koala Haibao will look for good overseas partners and conduct in-depth cooperation with them. Through the mode of overseas direct purchase, we can reduce intermediate distribution links and reduce costs, thus bringing the greatest benefits to consumers.

Cross-border e-commerce platform, like Netease koala, needs to grasp the changes of user demand in the era of consumption upgrading in real time, and find the original driving force for self-development by actively catering to this change. In the stage of consumption upgrading, users' demand is no longer just to buy overseas goods, but to "directly" buy overseas goods, which requires cross-border e-commerce platforms to make a fuss about self-support and direct mining, and further lower the threshold for European brands to enter China through "official flagship store+direct mining" to meet the new needs of users' consumption upgrading.

Say goodbye to platform thinking and deep involvement, cross-border e-commerce needs real "cross-border". With the end of the mobile Internet era, people's consumption habits and behaviors have undergone fundamental changes. Relying solely on platform logic and traffic thinking can no longer bring great development to cross-border e-commerce. Only with deep involvement can cross-border e-commerce be truly "cross-border".

The real meaning of "cross-border" is that the cross-border e-commerce platform can present foreign high-quality goods to users through self-operation and direct mining. Cross-border e-commerce platforms reduce the risks that users encounter when purchasing foreign goods by strictly controlling the source of quality and the export of goods, so that shopping can truly bid farewell to national borders and "buy without borders".

Optimizing the supply chain and shortening intermediate links, the ultimate significance of cross-border e-commerce lies in self-operation and direct mining. The idea of relying solely on so-called marketing gimmicks, rather than real deep involvement, to achieve development is unsustainable. Only by optimizing the supply chain and taking advantage of the advantages already formed can cross-border e-commerce achieve real development.

Compared with other types of e-commerce, the significance of cross-border e-commerce lies in self-operation and direct mining. Ensuring the quality of goods through the direct flagship store of cross-border e-commerce platform can not only give full play to the brand control advantages and supply chain advantages of cross-border e-commerce platform, but also deliver foreign goods to users through the shortest channels and the fastest time. With the help of direct mining of the origin of goods, the traceability of foreign goods can be ensured. Cross-border e-commerce platform relies on its own marketing and promotion advantages, allowing more users to get in touch with these high-quality goods, realizing the direct acquisition of real goods, and thus finding more sales channels for foreign goods.

The cross-border e-commerce platform represented by Netease Koala Haibao is constantly expanding its deep cooperation with overseas suppliers through its complete logistics advantages, rigorous business operation logic and high-quality platform reputation, and allowing more and more foreign high-quality goods to enter the cross-border e-commerce market in China by opening official flagship stores and direct mining.

With the advent of the e-commerce 3.0 era, especially the changes in user demand under the guise of consumption upgrading, the cross-border e-commerce market is undergoing profound changes. For many cross-border e-commerce platforms, how to meet the changes of users' needs to the greatest extent, how to deeply intervene in them, how to realize self-operation and direct mining, and how to build an all-weather supply chain are the primary driving forces for their future sustainable development.