The PR position of Xiaohongshu is mainly responsible for the cooperation between the brand and the platform, the handling of crisis public relations and the maintenance of relations with the media. The public relations staff of Xiaohongshu need to deeply understand the brand demand and make attractive promotion plans to ensure the best promotion effect of the brand on the platform. It is also necessary to quickly respond to crisis events, communicate and coordinate with relevant parties, and properly resolve the crisis.

Maintaining good relations with the media is also an important duty of Xiaohongshu PR. It is necessary to provide valuable news materials and information for the media, and through communication and consultation with the media, the image of the brand and platform can be best publicized and promoted.