Moschino 1950 was born in a small town near Milan, and his father ran a mine. Moschino often helped in the mine when he was a teenager, but he had no intention of following in his father's footsteps. 18 years old, went to Milan alone to find a way out, worked as a model and restaurant, and went to art night school at night. If you make small achievements, you will be a painter for advertising companies, theaters and magazines. Soon, Moschino's works were appreciated by Gianni Versace, invited to participate in publicity and promotion, and cultivated his keen interest in fashion.

197 1 year began to design sketches for giorgio armani; 1977, invited as the designer of Italian brand Cadette; 1983, when the time was ripe, he ran out and set up his own brand. Six years later, the second brand was "cheap &; Chic "(meaning" cheap and good "). By the end of his life, he had established a fashion kingdom worth 654.38+0.9 billion yuan, and also had 26 business licenses, including Moschino jeans, socks, shoes, perfume and handbags with the big logo printed with the words "Moschino".

Although it has only risen for more than ten years, moschino's popularity is extremely high, mainly because moschino's works and propaganda techniques are out of line. Seems to be born cynical, moschino's design is full of strange ideas. He will embroider exquisite small teacups on the chest prefix of clothes, fill short coats with water chestnuts, make hats with koala dolls, sew miniskirts with men's ties, clearly mark the price on the back of clothes, and so on, and absurd ideas emerge one after another. He even made an evening dress out of garbage bags, just to announce to the world that "fashion is waste"!

Under the avant-garde creative thinking, moschino has a kind heart. He cares about environmental protection and children and animals. He declared: "Today's fashion is how we realize the damage we have done to the earth and ecology." He also called for: "Be gentle and kind to animals." He doesn't keep his word, but he will also support environmental protection activities with real money. Before his death, he was taking part in a project called "Smile" to help children with AIDS enjoy their holiday family life. In private life, Moschino can be said to be a hedonist, who loves to eat, sleep and "love", but he is not extravagant. He has been driving a Fiat car for more than ten years and has little entertainment. The cat at home is his good companion. Apart from Italy, his fashions are the best sellers in Britain. He personally loves Britain and likes its playful fashion style and attitude towards fashion. He often travels abroad, where he has been, Japan attracts him the most, while India, an ancient civilization, disappoints him.

Although Moschino doesn't like blindly following the trend, he also has his own set of views on fashion: "Fashion is not exclusive to a few people, but some small games that happen at any time in your life!" Therefore, Moschino's popularity is a dress that makes people smile, which also contains his love for life and his desire for world peace.

For Milan fashion, which insists on practical and elegant route, the existence of playful Moschino is really an anomaly. His designs are always full of fun games and humorous satire on fashion.

Moschino often puts his desire for world peace and love for life in his clothing design, so "anti-war signs", "red hearts" and bright yellow smiling faces often appear in his clothing. The popularity of Moschino is just a dress that makes people smile.

1994, the smiling master Moschino passed away, but his creative spirit is still preserved by Moschino Design Group. We can still see Moschino smiling forever in every season. ...