In fact, when it comes to Xu Fuji, we have to talk about the glorious family history of this company. Since moving to the mainland in the 1980s, the Lunar New Year candy issued by Xu Fuji has been deeply loved by Chinese people, and the sales volume has been rising. According to the news released by Baidu Consulting, Xu Fuji was officially listed in Singapore in 2006. It is reported that in the second year after listing, Hsu Fu-kee has 88 sales companies in China, with more than13,500 sales points.

Perhaps Xu Fuji is also seeking to change his perception of sweets. First of all, according to the news released by the financial sector, 20211,Nestle replaced the CEO of Hsu Fu Kee with Liu Xinggang, a former executive of Le Tai Chicken Essence Company.

Reasons for choosing famous brands

In the era of internet plus, many people prefer to choose famous brands for convenience, quality assurance and product experience, and their after-sales service is relatively perfect, rather than accepting unfamiliar products. Because they don't understand, because they are not famous, customers don't feel sincerity and protection, so they naturally don't consider it, so consumers are ruthless and only favor their favorite big brands.

There are very few brands that consumers can hold in their hearts. Consumers always choose the first brand, what is the first. Known as the first to penetrate the minds of consumers, market share is the first and quality is the first. The biggest cost of enterprise management comes from the cognitive cost of customers. How to overcome people's long-standing choice inertia and experience and establish new cognition is not easy.