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Revealing the man behind Dong Mingzhu: He founded Gree, but many employees didn't know him.
Text | Chinese businessmen raiders sunspot

Dong Mingzhu's successful deeds, coupled with her distinctive personality characteristics, make her often walk in the spotlight of the media, and even easily be mistaken for the founder of Gree.

"Without Dong Mingzhu, there would be no Gree", which is a line repeatedly shouted by Dong Mingzhu. However, he said, "Dong Mingzhu's statement may not be very confident. Gree can achieve today's achievements without the efforts of every employee. "

He laid a solid foundation for Gree Electric's 100 billion scale; He has been in charge of Gree for 24 years and promoted Dong Mingzhu, which is the soul figure who opened the chapter of China White Power.

The man who dares to confront Dong Mingzhu is the real founder of Gree-Zhu Jianghong.

From 65438 to 0988, Zhu Jianghong was transferred from Guangxi Baise Mining Machinery Factory to his hometown Zhuhai Special Zone Industrial Development Corporation (the predecessor of Gree Group).

At that time, the company owned more than 60 companies, and Zhu Jianghong was sent to Guanxiong Plastic Factory as the general manager, with extremely poor welfare. On a very difficult basis, Zhu Jianghong made Guanxiong's injection molding business flourish.

Here, Zhu Jianghong led the workers to develop a fan. To be a good fan, you need to register a trademark. At first, someone suggested calling it "Haier", an English hero. Unfortunately, the Trademark Office said that this name has already been registered.

Zhu Jianghong was anxious and said, "Don't leave work today if you don't want to leave your name."

Everyone desperately looked up the dictionary and finally found the word "GLEE", which means "happiness" in Chinese, and that was the birth of "GREE" (later English was changed to GREE).

199 1, the head office appointed Zhu Jianghong as the general manager of the brother enterprise Lihai Air Conditioning Factory. Soon after, Guanxiong Plastic Factory merged with Lihai Air Conditioning Factory to establish Zhuhai Gree Electric Co., Ltd. ..

In Gree, Zhu Jianghong greatly appreciated Dong Mingzhu's ability, from being the director of operation department, regional manager, vice president and president to pushing her to the position of chairman of Gree when she retired.

It was just a coincidence that Dong Mingzhu came to Gree at that time. Dong Mingzhu used to work in Nanjing Institute of Chemical Technology, but her husband died suddenly when his son was 2 years old. In order to support her family, she quit her iron rice bowl and went south to work.

Zhu Jianghong has never publicly responded to his relationship with Dong Mingzhu.

Earlier, he said in an interview with Guangzhou Daily, "Gree has nothing to do with me in recent years. I don't evaluate people and things in Gree now. " Meanwhile, Zhu Jianghong mentioned that if he hadn't retired, he might not have asked Gree to make mobile phones and cars.

Zhu Jianghong and Dong Mingzhu have completely different personalities. He once said: "I rarely spend time in media interviews, but only come out to deal with a few words when I am' desperate'." But his pragmatic low-key laid the most important foundation for Gree's long-term development.

Whether Dong Mingzhu's high-profile personality is better or Zhu Jianghong's low-key personality is better, we can't comment. But what we know is that they all led Gree to do air conditioning with heart.

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