Since joining the business in 2007, Zhang Xinwei has done more creative work in business portrait photography, advertising photography and magazine shooting. Then, he cooperated with many film and television dramas to shoot group photos, stills and film posters, and served as a contracted photographer for Duojia Film and Television Company. Because of his insightful shooting style and flexible image creation style, he has been invited to shoot the covers of literary works and fashion magazines many times. Nowadays, for Zhang Xinwei, photography is not only her way of observing the world, but also her love for life. In cities all over the country, there are pictures of her walking with a camera, and even in her casual pictures, she can feel more and more profound humanistic feelings.

What really made Zhang Xinwei famous was his commercial portrait photography for a series of celebrities. Eugene Kaspersky, an internationally renowned musician, a world-renowned information security scientist, 48 British group clubs, German power science experts, Han, chairman of the New Labor Party of Taiwan Province Province, president of Nanyang University, and director of the Singapore National Defense Bureau are all heavyweight "models" in Zhang Xinwei's lens. These pleasant collaborations enabled Zhang Xinwei's photography to create by going up one flight of stairs.