Luxury is an extraordinary fashion, which can be afforded by more people. Light luxury is different from luxury. Although it has luxury genes, its high cost performance and younger target group make the light luxury market more popular with emerging consumers and young consumers. With the development of internet and digitalization, people have their own understanding of brands and their own views on fashion, which leads to the diversified and personalized development of luxury goods market.
Qingshe brand
Coach 1
Coach was founded in 194 1 in New York, USA, and is a representative brand in the field of luxury goods. Its accurate positioning should be a high-end fashion brand. The rapid development of Coach benefits from the huge demand in China market. This is the result of the American "industrial assembly line". Of course, the price is relatively high, and 300-500 dollars is its main consumption bill. In recent years, a series of reforms have been carried out, including positioning the brand as a modern luxury, strengthening quality and technology, and establishing a lasting relationship with consumption.
2. Versace
Versace 1978 was founded in Milan, Italy. Little known is that its logo comes from Medusa, the snake demon in fairy tales, which means "fatal attraction". Its product design is very distinctive, gorgeous and artistic, both retro in the Renaissance and modern fashion.