"One" DLY Baking Workshop Planning Case

I. Introduction of the Project

Doing it yourself is baking food yourself.

DIY handmade food is becoming more and more popular among people. In the baking DIY workshop, consumers can make more than a dozen baked goods such as cakes, chocolates, pizzas, puffs and apple pies under the one-on-one guidance of bakers. Our baking DIY project is located in the middle and high end, so the raw materials provided will adopt brand products to ensure safety, health and hygiene. All the materials are visible to consumers, so that everyone can rest assured when eating. In order to make delicious baked goods for consumers who have no baking knowledge, we will provide consumers with a simplified operation guide and carefully match the raw materials for baking various foods in proportion. Yu Ben baking books will also provide reference for consumers.

Generally speaking, it takes about 2 hours to bake a cake, 1 hour for cookies and 90 minutes for pizza. If consumers come with friends, they can taste the specialty coffee and milk tea in the store, surf the Internet for free, play board games such as gobang, chess and checkers, or read books and magazines to kill time. For consumers who come to the store alone, we will also provide free digital photo service to leave good memories for consumers.

Second, the project feasibility analysis

Industry characteristics of baking DIY: Dessert cake is a kind of snack food with strong fashion flavor, which can be positioned as middle and high-grade food, and its main target consumers are fashionable youth. Baking DIY can not only let consumers enjoy delicious food, but also let consumers enjoy the pleasure of labor and success.

At present, there are also some small shops that provide DIY cake making, but most of them provide the cake blanks to consumers, and then consumers finally complete DIY processes such as decoration and processing according to their own ideas. Here, from the most basic step of baking "dough mixing", baking, decoration and modeling are all done by yourself, and you can experience the real baking DIY.

Opportunities for DIY in baking industry: the social and political environment is safe and stable, the per capita income is improved, the living standard of consumers is improved, and leisure life (change of consumption concept) is emphasized, so the market is extremely broad. At the same time, there is no similar baking DIY project in this area, and there are no competitors, so the implementation of this project is extremely safe;

Now science and technology are updated quickly, more advanced machinery and equipment are put into production, more nutritious and cheap raw materials are integrated into products, and the operating cost of opening a store is lower.

After the above analysis, baking DIY is especially popular with young people. In our baking DIY workshop, consumers can not only taste baked food, but also enjoy the fun brought by labor. Group DIY can also enhance the friendship between consumers and enhance team spirit, so this project is very popular with consumers.

Because there are few competitors in this project in this region or even in the whole city, the safety factor of this project operation is very high and its success can be expected.

Third, the advantages of the project

1. Baking DIY pursues a pure natural enjoyment and advocates healthy and green food. All the raw materials we provide are brand products, ensuring safety, health and hygiene, and refusing to add additives and pigments. All materials are visible to consumers. Consumers who come to the store do it themselves, participate in the whole process, have fun and eat with confidence.

2. A few friends get together when they are free, come to DIY baking and talk about some topics while kneading dough. Unconsciously, the works came out, which enhanced the feelings and unity between consumers and made consumers enjoy the pleasure of labor and success.

3. The operation of our store is a process of interacting with consumers, so our shop assistants (2-3 people) can recruit college students to work and study, and provide students with a platform for social practice. Our shop assistants adopt the school year rotation system to ensure that more college students can get good social practice opportunities.

Four. Consumer groups

Young people, children, housewives and white-collar workers.

Verb (abbreviation of verb) market survey

1. questionnaire

2. Online survey

Prediction of profitability of intransitive verbs

This baking DIY project belongs to a new type of project, and its own advantages and rarity are doomed to fail to attract consumers.

Force. Therefore, this project has a wide radiation range and a good market prospect.

We have a conservative budget. Every day, 30 consumers come in for consumption, each with a minimum of 40 yuan. The daily turnover is about 1.200 yuan, and the monthly turnover is about 36,000 yuan. Excluding personnel, utilities, rent, raw materials and other costs, the monthly net profit is about 25,000 yuan or more.

In addition, if there are big festivals, such as Valentine's Day and Christmas, the daily turnover can reach more than 3,000. Therefore, this project is the best choice for our entrepreneurs because of its low risk, large radiation area and strong profitability.

Seven. successful case

A baking DIY shop is located in a residential area in Guangzhou. There are 1000 and 2,000 households in the residential area, and there is a secondary vocational school in the residential area with about 3,000 people. Individuals' spending power in this respect is also not high. The shop is more than 20 square meters, and the initial investment = decoration 1.5 million+equipment 1 10,000+working capital = 30,000. Because the market reaction was uncertain at first, I dare not invest too much money in this project. The owner will bake it himself and hire a coolie.

Since its opening a year ago, its DIY project has been widely recognized by the market. The main customers are residents of residential areas and middle school students in nearby schools. At present, the average daily turnover in 500 yuan is more than 1,000 to 2,000 per day during big festivals. Monthly turnover 1 10,000-10.5 million. Excluding personnel, utilities, rent, raw materials and other costs, the monthly net profit is more than 6000-8000. After this year's market exploration, the shopkeeper has learned the market reflection of baking DIY project, and has always been very confident in this project, and is planning to expand the scale and make a bigger and better DIY baking shop.

Obviously, compared with the good market environment around our school, as long as we operate with care, I believe our turnover will definitely exceed that of DIY shops in Guangzhou.

Eight. Project marketing promotion scheme

1, bus advertisement

In the process of passengers taking the bus, because they are in a relatively closed environment, the information of in-car advertisements (including seat back advertisements and in-car listing advertisements) can easily enter the passengers' field of vision, and the advertising content and information will leave a deeper impression on the passengers' minds.

There are 17, 5 1 and 567 bus lines around our store, which cover a wide range of people and have great advertising benefits, which is very important for the promotion of this project.

2. Online advertising

With the rapid development of information construction, the local urban office and home Internet access rate is 100%. Today, with the wide spread of information technology, the speed of network information dissemination is very fast, and network advertising has sprung up suddenly, becoming the most promising and dynamic new advertising form in 2 1 century.

Pre-stage: Publish advertisements on major websites (such as Intranet and Xin Kai).

Later stage: With the development, corresponding websites will be developed and publicized in the later stage.

3. Leaflet publicity

Leaflet-style advertising is quick, small in scope and random. However, due to its low cost, it is a popular publicity method now.

We design the leaflet in a beautiful bookmark style, so that it will not be thrown away by consumers, but will be treasured and used by consumers.

4. Sponsor school community activities

There are dozens of large and small clubs in our school, and there are countless activities from the first semester to the end of each year. We will select some meaningful activities from some big clubs to sponsor, which can not only play the role of advertising, but also enhance brand awareness, narrow the distance with consumers and enhance our affinity.

5, the implementation of membership marketing.

The main advantages of membership marketing are to cultivate many loyal consumers for businesses, establish a long-term stable market and strengthen the competitiveness of businesses. Membership system can not only stabilize existing consumers, but also develop new consumers. Because the membership system can enjoy more favorable prices and is more attractive to new consumers.

Advantages of membership marketing: long-term retention of customers, and * * * consumption under the attraction of membership preferential conditions. Slightly reduce profits and substantially increase sales.

Preliminary implementation plan of our member marketing plan:

A) One-time consumption 100 yuan, free membership, and enjoy 8.8 discount in the future.

B) Members can get one point for every spending in 50 yuan, and enjoy a DIY around 50 yuan for free if they spend 10 points.

project

C) Old members recommend new consumers to join the club and enjoy a DIY project around 50 yuan for free.

D) Hold regular and irregular member discount activity days to provide greater discounts for members.

E) Notify members as soon as possible every time a new product goes online, and enjoy the promotion discount of new products.

6 event marketing

Regularly hold various customer networking activities and free feeling activities, and invite old customers and key customers to participate; Jointly carry out various forms of activities with key schools or communities, and marketers can take the opportunity to distribute promotional materials and register customers. The holding of the competition is an important means to improve the popularity and reputation and lay a good foundation for the establishment of the brand. The implementation of various activities is carefully planned according to different sales progress.

How about opening a DIY bakery and teaching everyone to make their own cakes?

Port city plagiarized more than one classic, so it is recommended to be cautious. I filmed and made a video of the Bakery for Bread Trees in Zhangjiagang. Please have a look at//v.ku6/special/show _ 3440736/Nee0OWH7S8 SIBVT3W.

"3" DIY baking shop publicity copy, welcome to comment!

A copy that feels very good

Highlight the characteristics of baking, close to life, meaningful and memorable.

Is it better to use similar handwriting when printing?

How to open a DIY bakery?

Thank you for inviting me. This is a very complicated subject, and it seems very simple to describe it in words if you want to open a good shop.

But it's not easy to do it back. First of all, you should judge whether your real baking skills are suitable for the family or the market. If you can really adapt to the market demand, congratulations. This is the basis for opening a good store. Secondly, we should fully consider a series of issues such as capital, labor cost, expected return time and product price. Finally, and most importantly, do a good job in services and products, and use materials for conscience. I wish you success, come on!

What is the prospect of "Wu" DIY cake shop?

In recent years, the demand for baked goods in China has increased rapidly. According to the data of "China Bakery Industry Brand Competition and Consumer Demand Investment Forecast and Analysis Report" issued by Prospective Industry Research Institute, from 2008 to the end of 20 12, the average annual growth rate of China bakery industry sales revenue reached 28.85%.

Baked food in China has gradually penetrated from residents in first-and second-tier cities to third-and fourth-tier cities and rural markets. Influenced by western culture, baked goods such as bread and biscuits have gradually become the staple food for breakfast in China. From the age point of view, the consumer groups of baked goods are gradually expanding, from children to the elderly.

Baked food has gone through a long process of market cultivation and development from scratch, and the market capacity has increased year by year with the expansion of consumer groups. The analysis report of baked goods industry released by Forward-looking Industry Research Institute predicts the market size of baked goods in China in the next few years, and it is predicted that the sales revenue of baked goods industry in China will reach 465.829 billion yuan in 20 17.

Business model of Lu DIY bakery

DIY baking is not recommended to exist in the form of stores.

DIY is destined for mass production,

Can't receive the traffic of the public exclusive fee,

It is suggested to do it in DIY baking class.

1. controllable costs: rent, site, equipment, labor, etc.

Second, DIY can develop targeted niche customers.

The profit point can be

Household equipment, packaging materials, raw materials

Tuition can also be charged, but there must be a trial class.

You can do your own DIY without taking classes.

How about "Qi" Yimai Baking DIY Studio?

Let's comment and recommend Uncle Mai's studio. I learned a lot about baking products here. Every time I do it myself, I feel very warm. The studio is always full of sweet taste. The students here have become good friends because we have the same hobbies. The weekly curriculum is very professional and you can learn a lot. And when I cook at home, I can buy small packages of raw materials and baking tools, which is very convenient! The most important thing is that the training materials here are very good and sufficient, and the products are super delicious, which has been well received by my family, colleagues and friends, and really increased my confidence, hehe! Friends who like DIY West Point must come. . . Ha ha!

What does "Ba" DIY baking mean?

Diy is hand-made, and diy baking is hand-made dessert.

Planning scheme of DIY baking kindergarten activities in the ninth five-year plan

We often hold it here; Cooperate with kindergarten, invite children and parents to participate on Saturday, prepare some raw materials in advance, and make some simple foods such as biscuits, egg tarts and buns, which will be guided by the baking workshop and operated by parents and children together; harmonious atmosphere