The exhibition area of this Expo is nearly 20,000 square meters, and 327 cultural tourism enterprises from inside and outside the province participated in the exhibition, setting up 586 booths. During the exhibition, the number of on-site visitors reached more than 26,000, the number of online visitors exceeded 6,543.8+200,000, and the amount of media browsing and reading exceeded10 million. More than 800 cooperation intentions were signed in three days, and the transaction amount of intentional contracts reached 654.38+0.8 billion yuan, which reflected the strong driving force and development potential of the recovery of boutique tourism industry under the normalized epidemic prevention and control model.
The Expo is hosted by the Shandong Provincial Department of Culture and Tourism, supported by the Construction Office of the Comprehensive Experimental Zone for the Conversion of New and Old Kinetic Energy in Shandong Province, and undertaken by the Shandong Provincial Boutique Tourism Promotion Association. The three-day exhibition, with colorful highlights and fruitful results, brought together the new kinetic energy of tourism integration under the condition of normalized epidemic prevention and control, and achieved a new breakthrough in the high-quality development of boutique tourism.
Industry gathers strength and integrates new forces for industrial development.
In the process of organizing and preparing for this Expo, Shandong Provincial Boutique Tourism Promotion Association fully mobilized local tourism promotion associations, special committees and industry alliances to overcome the difficulties brought about by the epidemic and make all preparations. 1more than 80 member units actively participated in the exhibition and carefully arranged the exhibition, which fully demonstrated the responsibility and development resilience of Shandong cultural tourism industry.
During the exhibition, immersive light and shadow, scenic lighting, marine cultural creation, rural tourism, research tourism, leisure tourism, sports tourism, smart tourism, cultural tourism finance, agricultural tourism, non-legacy cultural creation, special agricultural products and other tourist attractions gathered together to show the new strength of the development of boutique tourism industry and provide a rich cultural tourism feast for the vast number of cultural tourism enthusiasts.
Innovate ideas and create a new situation of cultural tourism promotion.
The Expo Organizing Committee will unite the central media and local mainstream media to gather industry communication resources, speed up the upgrading of exhibition activities, integrate the communication advantages of different types of media, extend and spread the content, and integrate and enhance the communication effect of the exhibition. More than 50 media have reported the Expo and the summit forum successively, with more than10 million hits.
Open a "live exhibition room" to break the boundaries between regions and fields while ensuring the prevention and control of the epidemic, and smooth the channels for obtaining industry information, so as to turn the "blocking point" caused by the epidemic into an "innovative highlight" in the preparation of the exhibition. In three days, the cumulative number of viewers reached 6.5438+0.2 million.
At the same time, the Expo held the Zhao Zhong Light and Shadow Economic Development Summit Forum and the Lighting Lu Wen Night. Exchange and discuss cultural tourism lighting to empower night economy and activate new consumption.
Qu, the director of the Cultural Tourism Lighting Professional Committee of China Lighting Society and the first-class beauty lighting designer of the Central Radio and Television General Station, gave a special explanation on the theme of "Light and Shadow Empowering a Better Life-Lighting, Beautification and Culture for Night Tour" from three levels.
Li Yongwen, co-founder of Zhao Zhongguangying Consulting Research Institute and chairman of Shandong Caiwang Construction Co., Ltd., shared how to use light and shadow to empower the night economy of cultural tourism, stimulate night economic consumption and boost confidence.
(Shandong Boutique Tourism Promotion Association Liu Peipei)