Niuyundong dream catcher
Wang Changmao, male, 1979 was born in Yaoyingping Village, Dazhiping Town, Badong, Hubei. Because of his poor family, he has not graduated from junior high school. 16 years old joined the ranks of migrant workers in the south, engaged in liquor and feed marketing.
1996 at first, I didn't know that there was something wrong with that tendon. Wang Changmao, who was afraid of being poor at home, suddenly told his parents that he would stop studying and go out to work! Wang Changmao, 16 years old, is a wet behind the ears, but his tone is firm and there is no room for discussion.
A quilt, a pair of liberation shoes, and 100 yuan that parents had no choice but to force on him. With a hazy dream, Wang Changmao sat for more than 30 hours, changed six buses, and finally came to Maotai Town in northwest Guizhou.
The next morning after arriving in Maotai Town, the cold wind was cold, and Wang Changmao was the first to "rush" into the sales department of Maotai Liquor Industry (Group). Since then, Wang Changmao has formed an indissoluble bond with liquor.
After careful understanding, Wang Changmao packed his bags, traveled widely in Sichuan, traveled north and south, opened up one strong market after another, and cultivated one hardcore fee-clearing group after another.
Selling liquor is not always smooth sailing. Because of the breakage of a bottle of wine, he drove hundreds of kilometers without hesitation, and it took him a few days to get a satisfactory answer from consumers.
A fledgling rural boy, traveling alone, stayed in a lonely town all night, sometimes it rained in Mao Mao, sometimes Yue Hui broke the window and missed home. It was a heartbreaking and bone-chilling pain. However, for the sleepless dream in his heart, Wang Changmao swallowed his tears and embarked on a new journey again and again.
It is this sincere, wise and hard-working attitude that makes his monthly salary exceed 10,000 yuan. The highest time, because of outstanding performance, I actually got a monthly salary of more than 50 thousand.
Wang Changmao's liquor brand marketing is getting bigger and bigger, and he has set up his own liquor sales company in Wuhan, from Maotai to Yanghe, Yellow Crane Tower and Three Gorges. Relying on the brand advantages, cultural advantages and technical advantages of famous wines, the sales methods are also value-added from tradition and network to cave collection. After nearly 30 years of hard work, Wang Changmao won the first bucket of gold.
Middle-aged entrepreneurship embodies value with wisdom and tenacity.
Niuyundong dream catcher
With the success of his career, Wang Changmao also accumulated a fortune, and the hazy dream in his heart gradually became clear: to go back to his hometown to start a business and lead his hometown elders to get rich together!
During the Spring Festival of 20 14, Wang Changmao, who was already worth tens of millions, returned to his hometown in Badong from Wuhan and tentatively asked his father, "I have been wandering abroad for almost 30 years, and now I have some economic strength. I want to go back to my hometown and do something practical. First, it is conducive to the development of local economy, second, it is conducive to the villagers to get rid of poverty and become rich, and third, it reflects their personal values. What industry do you think is the most suitable? "
My father, who has been a rural doctor all his life, has a certain prestige among his neighbors far and near. After pondering for a long time, he said confidently, "Do you think it is ok to develop the cow hole in Twelve Ridges?" In my opinion, you have been dealing with wine for decades. I heard that storing wine in a cave with constant temperature and humidity can not only improve the quality of wine, but also enhance its value. In addition, all parts of the country are now engaged in global tourism, speeding up the pace of rural construction and becoming the highlight of building a well-off society in an all-round way. Developing Niu Yundong is not only selling liquor and feed, but also its social value and prospect should be immeasurable. "
Niuyundong dream catcher
A word from the old father made Wang Changmao's dream clear at once.
Wang Changmao, who had long had a soft spot for Niu Yundong, felt that his father's words were just what he wanted, and immediately patted his chest and said firmly, "Don't think about it, fuck!"
On a spring outing in the fourth grade of primary school, Wang Changmao remembered Niu Yundong vividly and had a strong interest.
Niuyundong is located in the 12th Ridge 1 Group of Dazhiping Town, Badong County, with a small place name of Niudongpo. Niuyun Cave is a natural cave in the Three Gorges area. Adjacent to the Three Gorges of the Yangtze River in the east and Qingjiang Gallery in the north, it is located at the magical 30 degrees north latitude. The cave is warm in winter and cool in summer, with gurgling streams and rugged rocks. , maze circuitous. Niu Yundong sits south facing north, and then hangs to the sky. The cave was born on the mountainside, and the rhinoceros arched the moon, facing the mountain, which was beautiful. Surrounded by peaks, golden pots and golden pots, with holes on the mountainside, the peaks stand upright and are heavily guarded, shaped like giant pliers, like generals guarding Ge, and the main peak is majestic. It is said that the ox king is hiding here, which is really the nature of heaven and earth.
Niuyundong dream catcher
Now that the dream is clear, Wang Changmao is determined to give up the comfortable urban life in Wuhan and do his best to develop and build Niuyundong: hardening the road to Niuyundong can only solve half of the national project funds, and Wang Changmao is duty-bound to complete the gap of the next 2 kilometers; He paid for it by himself, which solved the power supply problem of the scenic spot. He, at a cost of several million yuan, built a trapezoidal cave square, in which characteristic hotel began to take shape. The lighting in the cave has reached 5 kilometers, and Niuyun Cave is full of light and neon. The roads in the cave are strewn at random, twists and turns, and the antique guardrail is worn wrong, which has begun to meet the safety conditions of tourists; He invested a huge sum of money to build a tourist reception club and a folk hotel next to Dongkou Square, and also created a miniature landscape brewed by the original ecological cave at the entrance. Let you feel the ancient custom of Ba people making wine for thousands of years before entering the scene.
At the beginning of 20 17, both the Central Committee and the Hubei Provincial Party Committee proposed in the form of "No.1 Document" that we should cultivate new industries and formats in rural areas, explore new models of "tourism+"and "ecology+"to build new countryside, actively promote the deep docking and harmony between agriculture, forestry, land, water and tourism, education, culture and medical care, and vigorously develop "rural areas". Using natural resources, original ecological environment, history and culture, and traditional folk customs to retain the "soul" of rural areas with "homesickness" has become the main direction of new rural construction and development.
The dream in Wang Changmao's heart is becoming clearer and clearer: to make the countryside beautiful, to make all the people in the city look good, to moisten the lungs and nourish the stomach and strengthen the body, to let the countryside feel the natural scenery, and to let the vast rural areas eat "tourist meals". Develop Niuyun Cave, develop rural tourism, and lead the hometown elders to get rich together!
Free ambition returns home with ideals and feelings.
Niuyundong dream catcher
After five years of investment and development, Niuyun East has greatly promoted the development of local economy. In the past five years, the income of migrant workers in Niuyundong alone has exceeded 4 million yuan, and they have earned a lot of money in transportation, building materials, food and local products sales, as well as local people's planting and aquaculture.
Shan Yanping, secretary of Badong County Party Committee, lamented after investigation: The prospect is immeasurable! Guo Ling, the county magistrate, kindly reminded that it is risky to recover the cost with such a large investment. Xiang Dong, director of the county people's congress, encouraged and said: Such a good and beautiful cave must be scientifically planned and built! Xiang Ming, secretary of the Party Committee of Dazhiping Town, visited many times, making it clear that the Party Committee and government of the town should fully support and care at all times and make Niuyundong a business card for rural tourism in the town! Mayor Tan Hong also said: We should make Niuyundong scenic spot tourism a new economic fulcrum for the whole town!
Today, Niu Yundong has begun to take shape. Talking about Niu Yundong who devoted all his financial resources and painstaking efforts, Wang Changmao was radiant:
Niuyun Cave is one of the typical limestone cave landscapes in the karst landform of the Three Gorges in China, and it is also a new discovery of cave tourism in Badong. Fine plastic products of "Wan Li Great Wall" and "majestic city" are developed and shaped in caves; There are also puree wine cave Tibetan area, tea bar leisure area, hotel service area, underground river (II) piano sound area, lake landscape area and so on. The highest point in the cave is nearly 60 years and the widest point is more than 80 meters. There are many strange stones and circuitous roads, and more than 30 kinds of karst are piled up into various forms and images. It can be said that the cave landscape in Badong is another large-scale and peculiar cave resource treasure house after passive caves.
Niuyundong dream catcher
Global tourism is an important support for revitalizing the rural strategy. Related industries started in rural areas, flourished in rural areas and benefited rural areas. However, in the specific implementation process, there are obviously only a handful of entrepreneurs Rainbow Changmao who spent tens of millions, exhausted their savings, made money and developed, and worked hard for five years.
Someone tentatively asked, "haven't you thought about giving up?" Does your family support you? What if there is a gap in funds? "
Wang Changmao said with deep affection and firmness: "Niuyun Cave is originally a barren mountain, and it is extremely difficult to turn it into a modern scenic spot. Through the channel of liquor marketing, I develop while making money. Although I am sometimes blocked by traffic jams because I owe money, I am very bitter. Thinking of the strong support of local villagers and inseparable family ties, I can only go forward, be full of confidence, be grateful to the society, strive to be the first cow in rural tourism in Badong, and will definitely lead my hometown elders to the road of common prosperity! "