1, positioning
It includes four elements: target group, function, selling point and price.
Target audience: Who do you need to deliver the product to?
Mao Shu's case: the positioning is personal business consultant, and the target customers are people who have a solid foundation and want to link more users and create more wealth by upgrading their personal brands.
Function: The value you bring to the target group.
Selling point: compared with other competing products of the same kind, what is your bright spot (you can study it with your old classmates in depth)
Mao Shu's case: well done, well taught (/kloc-more than 0/000 one-on-one consultation), high circle value, giving people a sense of security (strict screening after entering Meng Personal Brand Special Training Camp, refund within 7 days, full refund, quick refund, free gift),
Price: the cost that needs to be charged to the target group for this (the most easily overlooked)
The above four elements are fixed, and the direction of doing things is fixed.
To be a personal brand, we should promote ourselves well, let everyone remember our name, our functions, our differentiated selling points, our prices and our key endorsements.
Step 2: containers
Need to bring a good container to connect and socialize.
Cat uncle case:
Student container: mainly through the community, such as wild personal brand training camp, wild private school.
Customer container: not suitable for students, but want to establish a cooperative relationship.
Allies container: suitable for common growth, mutual help and mutual assistance, and can develop into friends.
Teacher container: a teacher who is worth learning and can show himself the way.
3. Content
By: training a one-minute short video, improve the concise content expression ability.
Do question-and-answer training and provide as fragmented and direct an answer as possible.
Step 4 flow
Through three channels:
Content channels, create good content, and spread it in large quantities.
Student channel, "The near is happy, and the far is far."
Ally channel, invited to do community sharing.
Create very attractive content and find ways to reach more target users. With a group of high-energy and win-win allies, there is no shortage of traffic.
Step 5 recognize
Including personal records, who studied with you and who asked you to do things.
1, creating the influence of absence.
Live into a legend, write a book, have a successor, live into a legend
2. Let yourself meet the screening conditions.
Serve the right person, get twice the result with half the effort; People with poor service are bitter and tired.
3. Do more penetrating things.
Cat uncle case:
4. Buy more tickets for quality communities.
Cognitive advantage, resource advantage and state advantage.
5.Deep Unity Super Connector
Hyperlink: People are well connected and reliable. Many people trust them and are willing to share their contact information with the right people.
6. Build your detection system.
Low-cost access to dry goods (Uncle Mao's knowledge planet), students change videos, and the more they participate, the more they gain.
7. At least finish a classic.
Mao Shu's case: Carnegie's The Weakness of Human Nature (discussing what people want and telling them how to get it) and The Analects of Confucius.
8. Do a good job of professional addition and subtraction.
Do a good job of addition on extremely necessary things and do a lot of subtraction on unnecessary things.
Usually help the right people, do things that they are very good at and can produce great value, reduce goals, reduce consumption and try not to do unnecessary things.
9. Strong, altruistic, safe and interesting
People are naturally willing to follow powerful people, including their hearts, brains, professional skills, potential energy and powerful resources.
10, becoming the first choice for subdivision.
You can start from a small circle, become the first choice of this small circle, share and pay value well, build a successful place and be a good person.