Inspired by the combination of the wings of Nike, the goddess of victory, and the feathers of swan, in its design concept, the outline of wings was outlined by countless inverted hooks, and finally the first version of Nike Swoosh logo was designed. Since then, it has officially changed from Blue Ribbon Sporting Goods Company to Nike Sporting Goods Company.
Nike hopes that its products can bring victory to athletes, so the SWOOSH logo is inspired by the goddess of victory. The girl of victory is one of the three treasures of the Louvre in Paris, which is placed on the terrace of half a floor. I believe everyone has seen it, that is, the sculpture with a broken wing. Among the sports shoes signature certificates provided by Nike for players, many hidden flowers on the certificates are photos of the sculpture of the goddess of victory, which shows its dignity.
The origin of Nike
Nike Nike originated from 1962 and was initiated by phil knight. It was called blue ribbon sports. In the 1970s, it was officially renamed Nike, which originally meant Greek goddess of victory in English and translated into Nike in Chinese. 1980 occupies about 50% of the US market share, and initially surpassed Adidas to sit at the top of the US sports shoes industry. Since then, Nike began to implement active marketing activities, signed top athletes, and created the slogan just do it.
Nike shoes produced by Nike brand companies mainly include sports shoes, board shoes, casual shoes, running shoes, tennis shoes and canvas shoes. It is the largest sporting goods brand in the world at present. The main feature and identification method of Nike shoes is that there is a checkmark on the side of the shoes. Nike International Company was formally established on 1978.
Reference to the above content: Baidu Encyclopedia-Nike