But, relatively lucky? Sky ME7 went on the market recently, and the price range was 265,438+0.88-289,800 yuan, which gave the outside world a "reassuring". Under the ideal of Weilaihe, this price range is equivalent to that of Tucki P7. However, it seems that the official positioning of this product is higher and it is locked in the mid-to high-end market. But how many opportunities does the increasingly saturated mid-to high-end market leave for the sky?
Products with good performance
As the first product launched by Sky Auto, Sky ME7, like most new car-making forces, chose SUV models with a larger audience. According to the official statement, the appearance of Sky ME7 adopts the design of "Pioneer Reconstruction Aesthetics" and "Kiss of Shark Leaning Forward", which sounds dreamy, but the appearance of this kind of thing is different. If you have to compare, the same high-tech HiPhi? X seems more interesting.
In fact, the interior is the more creative place of Sky ME7. The interior of the new car adopts 5+X intelligent technology cockpit, equipped with 12.3-inch LCD instrument panel, 15.6-inch central control touch screen and 12.3-inch co-pilot entertainment screen. Not only that, the back row is also equipped with two dual screens, full of intelligent technology temperament.
Due to Qualcomm Snapdragon S820A? Prem high-performance computing platform, Skyline ME7 can play games in the car, and the built-in "Condor Heroes 2" game meets the needs of young people for entertainment. It can be said that it really keeps up with the demand trend of young people, but is this function useful? Can it attract consumers? The answer to this question can only be answered by consumers.
Speaking of intelligence, the skyline ME7, like many new car-making forces, is equipped with iMA intelligent digital architecture independently developed. Its functions are nothing more than intelligent interactive system, face recognition, AI assistant and other functions, but these functions have already been equipped in the products launched by other car companies. What's more special is that Skyline ME7 has the intelligent configuration of OTA upgrade of the whole vehicle.
As we all know, in the OTA function of the whole vehicle, the benchmark in the industry is Tesla, and HiPhi has just been released at the Beijing Auto Show. X has also launched the OTA function of vehicles, while other car companies are approaching infinitely. What is the performance of the on-board OTA function launched by Sky ME7 this time? Can you surpass Tesla? We won't know until after delivery, but the performance of OTA function may be the key factor that directly affects whether this car can stand out.
However, judging from the current public product data of Skycar, the highlight of this product is actually not prominent among many new forces in making cars. It can be regarded as a well-regulated product, and its advantages are not obvious from the product point of view.
It still takes time to settle.
In fact, after several qualifiers, consumers' tolerance for the new forces of making cars has improved, which is definitely good news for new car companies with little brand premium.
However, this year's epidemic is almost a devastating blow to many new car-making forces. For Skycar, apart from negative news such as layoffs and salary cuts, the biggest impact is the departure of Skycar's director and chief marketing officer to Dongping, and Dongping's return to the traditional car company Hyundai Group after his departure, which has intensified speculation and doubts about Skycar.
In addition to going to Dongping, Yang, vice president in charge of public relations and digital marketing and vice president in charge of sales, also chose to leave in early June this year. Moreover, it is reported that Li Bin, the senior vice president in charge of purchasing business, and Yang Shengdong, the vice president in charge of financing business, have also left their jobs, further exposing the hidden worries of Sky Auto.
The resignation of leaders in key parts such as financing, procurement, marketing and sales directly points to Skycar's financial difficulties. However, at the Beijing Auto Show, Zhang Hailiang, CEO of CRH, told the media: "Great progress has been made in the new round of financing, and we also adhere to the timely and moderately open financing strategy. Through the efficient and rational use of funds, it will not cause too much pressure on funds. We plan to go public next year, and it is no problem to support the listing now. "
Although the financing of Skycar is temporarily stable at present, the role of Skycar ME7 should not be underestimated if it is to be listed successfully. The sales volume of this product will directly affect its financing and whether it can be listed in the future, and it is also the starting point for Skycar to take root in the mid-to high-end market.
On the other hand, in terms of service construction, Skycar needs more financial support. At the same level, Weilai Automobile, Li and Xpeng Automobile not only went public successfully, but also established a relatively mature service model, and even opened up more advanced sales models, such as battery rental model. Everything is the leading edge of the top three. Skycar needs more funds to catch up, and the premise of how to get funds needs the benign development of Skycar, which seems to have entered.
For Skycar, it seems that it is not more important to "survive" whether it can hit the mid-to high-end market now. In addition to the stability of the new army echelon, more and more traditional car companies have begun to enter the new energy market. No matter from the perspective of brand premium or financial strength, Skycar has no advantage, so the chances of Skycar hitting the high-end market will only be less and less. What Skycar can do is slow and steady.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.