Wenchang Emperor, also known as Zitong Emperor, is the god in charge of the fame and fortune of scholars. It is said that there are many incarnations of Emperor Wenchang, such as Zhong Zhang in Zhou Dynasty, Sean in Han Dynasty, Lv Guang in Jin Dynasty and so on.

According to the Book of Rites of the Ming Dynasty, Emperor Zitong, formerly known as Zhang and Yazi, lived in Qiqu Mountain in central Sichuan and died in the war. In order to commemorate his achievements, people set up temples to offer sacrifices and sacrifices. Later, after passing through Qiqu Mountain, Emperor Xuanzong of the Tang Dynasty was moved by Zhang Yazi's deeds and made Zhang Yazi the left prime minister.