202 1 New Year's first watch. First of all, let me talk about my own point of view. Most people can do Internet operation, but it may not be an excellent operation due to lack of ability, unclear positioning or unclear company business. (I am not the marketing number of the organization, nor am I a soft article. Don't trample maliciously. I have been writing for 6 days, to draw and find information. Thank you. Can you do it? Are you interested? I simply regard it as whether I have the talent to do something. Talent is a plus item in work, not a necessity. Basketball players should have stronger physique, good basic skills and outstanding skills than fans. These are the most basic abilities, and these may also be the most basic abilities to become a basketball player. Your height and jumping are talents that make your players stand out. But most basketball players are still ordinary players. Teacher Su Jie wrote a book Everyone is a Product Manager. As the name implies, everyone can be a product manager, and we don't comment on the content. At least the name is in doubt. Maybe it is more appropriate for everyone to be an observation product manager. For example: Xiaoming is the product of his parents, and Xiaoming's parents are product managers. For a while, he found that your child's height grew too slowly. He asked, Xiaoming's height growth is too slow, how to promote height growth. Then check the data, compare with the children around you, check the data of bone development, do bone age test and so on. This is the way of most people: find the problem-determine the demand-analyze the competing products-draw a conclusion? An excellent product manager is: finding problems-determining requirements-analyzing competing products-drawing conclusions-proposing solutions-implementing optimization-data feedback. Since it is concluded that he grew up too slowly, Xiaoming's parents put forward three solutions. 1 Go to bed on time and ensure rest; 2 a can of milk every day to ensure the ingredients needed for bones; Exercise three times a week for more than one hour each time, and strengthen exercise. Insist on seeing the effect feedback for half a year. This is the difference between an observational product manager and a product manager. Most people can do internet operations, and even the work they do every day can be operations. For example, work is to increase income and maintain family consumption, which is the operation of the family; Shopping malls do activities to promote customer consumption, increase income and maintain the operation of shopping malls; Product strategy, improve the user's stay time and ensure the user's stickiness. This is the most basic work. If you want to operate, you must have the most basic ability. Want to do an excellent operation, need talent and opportunity. Say a few important questions or problems that you have to face when changing careers. 1. Job hunting, Internet operation education and work experience. Two: How to filter job information. Three: operational classification and capability. (For reference only, each business ability is different and cannot be generalized. Fourth, how should the operation develop or should it be changed? Let's talk about it in detail. First, job search Internet education and work experience. Let me talk about my own point of view. Any job below junior college without core skills has no advantage. Everyone learned the knowledge of life before high school, without the theory and practice of work skills. In the process of finding a job, for students who have just worked for less than three years, education and work experience are really a big threshold. Although many big companies nominally say that we value ability more, it is ok to have no experience. But when it comes to finding a job, you will find that none of the capitalists tell the truth. Small companies even regard education as a hidden threshold for job hunting. Take the team I have been in our company as an example. I have only met one junior college student, and the other two are about 7:3. She is in charge of the mutual entertainment project team in Tik Tok, mainly responsible for hot spot production and fire review. The reason for wanting her is also clear. When she was in college, she was a sub-station of Beijing sj fan group and organized 7.8 times of help. I think she is good at fan operation, organization and expression. I hope she can put forward problems and solutions from the perspective of users. The reason is: 1. I prefer to screen candidates with stronger comprehensive ability with academic qualifications as the threshold when neither side knows. 2. The operation process may involve projects that need money, and I'm not sure to give the money to someone who has no experience or relevant experience. What should I do if I switch to operation with zero experience but my past work has nothing to do with computers or operations? I think as long as it is a career change, it is basically zero experience. We can only match the new JD by refining the past work. One is the basic working ability of the new industry. Coping with and solving problems are the two most important entry points. For details, please refer to my following answer. Two: How to filter job information. If you switch to operations and PM, you must first make clear your direction and job requirements, which may be the most important point. The direction is wrong, and the result is definitely not correct. There are many kinds of Internet products, such as social networking, tools, trading, and e-commerce, which are divided into TOBTOGTOC according to business. So the ability is not necessarily the same. Operations are divided into many positions, such as products, activities, users, communities, games, content and so on. Their abilities and priorities are different, so don't be misled. Try not to go to ugc platform to collect information. At present, there may be tens of thousands of pieces of platform information updated every day, and the information screening is complicated. Secondly, the ugc platform is mostly content produced by users, and the accuracy of information may be in doubt. For example, 1. Many employees of the company are not engaged in Internet operation, and even the company is not an Internet company. They only gave him an operation title, and his article may be affected if you read it. 2. Many people are doing an operation. When he talks about his work, he may make you understand that operation is to do such work, so it is inaccurate to generalize. 3. Many people scold their posts for being wrong, and the results are also wrong. For example, it is wrong to put new media operations back into content operations. New media is to promote publicity, not necessarily Internet companies. Internet content operation is to increase user stickiness and drive the platform to be active through content ctr. So when you jump ship, you must do a good job of information screening and set a good direction. This work must be done by yourself, avoiding the opinions of one family. Job hunting process: industry position (job hunting software)-work ability-resume-interview. Industry position: compare the positions with the same name and take the intersection. Because different products or company businesses may all be called an operation, and the things they do may be completely different, but they are all called an operation and must have the common ability to solve similar problems. Post ability: Through the screening and sorting in the previous step, we may sort out several common abilities. If we learn the common ability, that is, the basic ability, we will have the opportunity to join the work. For example, to do activities, you need to write a planning case, write a copy and do data analysis. You can collect case templates from Baidu, learn ps or online editing software for copywriting, and practice data analysis software such as basic office software excel and python. You'd better find a friend who has worked in this industry for many years to give you feedback, and don't jump into it without knowing right and wrong. Resume: The most important thing is to match your resume. If it is a career change mismatch, it is necessary to make a transition or make a connection with the previous work on the premise of understanding the post. I wrote the resume method of job-seeking operation in Zhihu. I put it below. You can browse it if you are interested. Interview: Be sure to answer in combination with business. Most job interviews of Internet companies do not require works. Of course, data manipulation can be accompanied by several diagrams to show their skills and strategies. Taking WeChat official account as a project is basically a deduction, and new media work may get extra points. The interviewer will ask you questions about the project, focusing on your logical thinking and presentation skills. Internet products are a team work, and it is impossible to rely solely on technology, operation and research and development. Of course, if you are a big shot in the industry, such as Uncle Long, please come in directly and let's talk about the treatment. I have also written about interview questions. Interested friends can have a look: What are the words and skills in interview response? Three: the classification and ability of Internet operation (taking ByteDance products as an example) Many small partners in Zhihu may not know what to do, but it is wrong to read a lot of ugc materials to do new media operation and regard new media operation as Internet operation. Moreover, several answers are in a unified format, and the authenticity needs to be considered. Operation literally means operation and marketing, but anything that can make the ecosystem work and improve the indicators can be called operation. Operations are divided into three categories according to company type or business: Internet operations, Internet-derived offline operations, and traditional industry operations. Last time I wrote about the classification and capability of Internet operation. If you are interested, you can have a look at the following. Because I didn't write about community operation and game operation, I made it up this time. Game operation JD: 1, responsible for the operation of game product activities, including but not limited to the output of activity plans, follow-up of landing activities, follow-up of activity effects and continuous optimization; 2. Design and follow up all activities and operational functions of the developed game, such as user-related data such as update, reflow and activity; 3. Responsible for industry, users, operation and other data monitoring. , find the direction of R&D or product problems, and push them to be solved. According to JD's needs, he can write activity plans, analyze data, build models and use axure. Just to personally understand the community operation JD: 1, formulate and implement community operation strategies, including: defining community tonality, creating community atmosphere, planning and implementing content/user/activity operation, and being responsible for community growth and activity; 2. Responsible for the daily management of community operations, define and monitor operational indicators, pay close attention to user feedback, operational data and other information, and formulate or adjust operational strategies in a timely manner; 3. Cooperate effectively and closely with product, operation, marketing and business teams, put forward improvement suggestions from the operational point of view, and influence their strategies. According to JD, it can be interpreted as the required ability: strategic support, marketing, user data analysis, and certain growth experience. The picture is just a personal understanding of JD's required ability. 4. How is the operation developing? Should I transfer? As for the development of operation, there is no answer. There are three factors, which are related to the company's business, personal position and personal ability. The company's business is clear and the business operation is perfect, and sweeping the floor may make money; On the contrary, today's business is changing, and your position is also changing, which is too unstable. Another internet operation is divided into many positions. If it is not close to products and users (non-community), the core logic may not be improved. But whether the Internet operation has a future is another question. I can say for sure that if you do a good job in Internet operation, you won't lose your job. Do activities, do not want to do online, you can go to the advertising company to do planning; If you used to do data operations and can't stand the endless demand, you can make strategies or consultations according to your own ability and experience; If you are doing content operations, it is challenging to be familiar with the platform gameplay itself, and you can do it from the media. Several of my colleagues have done audio and video shaking, of course, you can also do copywriting work in an advertising company. As for whether to transfer, I think there are several issues to consider. Can the ability of 1 be achieved? After all, finding a job is cooperation. You paid me to contribute. I switched to internet operation. Do you have the excellent ability to make others want me? For example, activity operation, is my thinking logic very good? How much do I know about the promotion of third-party platforms? What is the format of my planning book? What is my data analysis software? 2. Which operations should I try not to do? There are too many jobs in Internet operation, which jobs have low return on investment? Zhihu often said that the operating threshold is low, but I don't agree. I think on the one hand, the operation is not internet operation, on the other hand, someone has promoted this industry too much. Many people think that this official WeChat account is an operation, which is only a part of new media operation, and it cannot be called Internet operation, let alone operation. It is best not to do new media operations because the rate of return is too low. Of course, making money is also very profitable, but 90% don't make money. The reasons are probably: poor core competitiveness and single business. Core competitiveness is one of the manifestations of the value of a migrant worker. Doing new media operations is too substitutable and can be copied. There are very few people who really rely on talent to eat. They can only play on the platform and touch the rules directly. Single business is because new media operation is a promotion work. Large companies will not hand over their core business to new media operations. There are public relations, legal affairs and marketing promotion. Have you ever seen BAT send videos to the official WeChat account every day? 3. What is the cost of changing careers? Naked resignation should win a battle when he grows up. After all, life is not easy. Even if you have a little savings to learn a skill, you can't learn it well without half a year. Four years in college didn't make you learn excellent skills. Is it possible for you to find a job to make a living from June to February in 5438? Without income, continuous output and a sense of accomplishment in learning, people will collapse. The cost of changing careers. If you have certain achievements and resources in the original industry and want to give up opening up a new industry, you must think carefully. There is an old saying that it is not necessarily so exaggerated to switch to poverty for three years, but not everyone has switched to BAT, TMD Huawei, the top companies in four fields. If you want to change careers, you can refer to this picture. It is not easy. Just like it. I'll go up. Don't be fooled by the marketing number. Pay attention to my @ Gerald's person who updates his knowledge of Internet operation from time to time. If you have Xiaobai or want to switch operations, you can add my homepage WeChat, and you can say anything. Thank you. If you can see this, share my own experience summary and some immature suggestions for your reference only. Those who are interested can go and have a look. If it is helpful for you to study, remember to like collecting. What's the difference between advanced operation and ordinary operation? What should be the resume of applying for an Internet company? What are the words and skills of interview response? If you want to switch to operation, what kind of person is suitable for operation? What does the operations specialist do every day? What do you need to prepare for job-hopping and operation? Is it too late to change careers at the age of 26? 202 1 autumn move, will you recommend fresh graduates to enter the internet industry? What is the prospect of this industry? What are the general suggestions for user operation interviews of Internet companies? What major does the university choose, which is more conducive to the future Internet operation? 20 19 why did everyone switch to internet operation? How to pass the operation interview? How to learn to operate the Internet from scratch? Which operation post should I start from when I switch to Internet operation? Xiaobai Internet operation wants to learn systematically, how to start? How does a small white novice learn to operate in Tik Tok?