59,800 ~ 75,800 yuan. In late February last year, SAIC-GM-Wuling announced the pre-sale price of Baojun 5 10. Judging from the pre-sale price, it is basically at the same level as Bao Jing X25, Jianghuai Ruifeng S2 and Chery Tiggo 3x. Considering that the starting price of Baojun brand sedan Baojun 330 is also 55,800 yuan, the kitten thinks that the final price of Baojun 5 10 should not drop too much on the basis of the pre-sale price, and 58,800 yuan may become its final starting price. What kind of market performance will Baojun 5 10 have in the future, and the price is hardly surprising? Kitten wants to talk about her views according to the current market situation.
In terms of body size, Baojun 5 10, which is positioned in the small SUV market, has a standard body length, width and height of 4220mm, 1740mm and 1625mm respectively, and a wheelbase of 2550mm；; Compared with Tiggo 3x CS 15(4 100mm, 1760mm, 1570mm, 2555mm), it is slightly larger than Junbao X25 (length, width and height are 41kloc-0/0 mm,/kloc respectively). However, the reality is that if potential consumers attach great importance to vacant interior rooms, it is obviously a better choice to spend thousands of dollars to choose larger models, such as Bao Jing X35, Ruifeng S3 and Baojun 560. In the eyes of kittens, potential consumers of small SUVs value design and cost performance more than some advantages of body size.
In terms of power system, the first batch of Baojun 5 10 are all 1.5L manual models. The maximum power and torque of L2B engine used in Baojun 730 are 82kw and 146.5Nm, respectively, reaching the average level of the same class. In terms of gearbox, Baojun 5 10 adopts a 6-speed manual gearbox which is rare in its class. In terms of chassis structure, Baojun 5 10 adopts the design of front McPherson rear torsion beam. The biggest advantage of adopting semi-independent rear suspension is to save space and reduce costs, which is also a common choice for cars of the same class.
According to the plan, the first batch of Baojun 5 10 has three models: comfortable, fashionable and luxurious. Although the entry-level comfort model has the lowest price, its configuration level is not satisfactory. There is no front fog light, rear wiper, driving computer and rear electric glass, and only iron wheel hub, driver airbag, radio and other configurations can be provided, which is a veritable beggar version. The stylish model with moderate configuration level is the most cost-effective of the three models. It can provide configurations including front fog lights, daytime running lights, rear wiper, driving computer, multi-function steering wheel, LED self-luminous instrument panel, front armrest box, rearview mirror heating, ESC body stability control system, front double airbags, reversing radar, reversing image, cruise control, etc. Corresponding to most consumers, this car can meet their requirements for configuration.
Looking forward to the future market trend of Baojun 5 10, the kitten thinks it is difficult to sell as well as Baojun 560 and Baojun 730 because it is a slightly clumsy model. Compared with Bao Jing X25 and Tiggo 3x, Baojun 5 10 is hard to get the upper hand in price and cost performance, which is exactly what consumers value more when buying a car. For those consumers whose car purchase budget is not too tight, Baojun 560, with an official starting price of 69,800, is a better choice, because its vacant house has a larger displacement and the price is not much higher.
In addition to its own factors, the limited market share of small SUVs will also greatly affect the future market performance of Baojun 5 10. According to the sales data of the Association, Bao Jing X25, Ruifeng S2 and Changan CS 15, which are at the same level as Baojun 5 10, are far less popular than independent compact SUVs. The Bao Qin X25 with a price as low as 55,800 yuan is the best model. Its total sales volume in 20 16 years is 8 1359 vehicles; The car numbers of Ruifeng S2 and Changan CS 15 are 47902 and 77943 respectively. It is not difficult to see from the performance that the sales of Bao Jing X25, Ruifeng S2 and Changan CS 15 are not as high as Baojun 560. For Baojun 5 10, Kitten thinks that if it is listed at a price close to the pre-sale price, the future monthly sales may be around 8,000.
Baojun 3 10 only sells for 36,800, why can't Baojun 5 10 sell for 50,000?
It should be pointed out that although Baojun 5 10 can hardly do anything in sales volume according to the current pre-sale price, it is a model with great sales potential because its price reduction is very imaginary. Considering that the starting price of Baojun 3 10 with the same wheelbase has been as low as 36,800 yuan, the kitten thinks that the price of Baojun 5 10 can be reduced to about 50,000 yuan. Buying a Baojun SUV for 50,000 yuan is very attractive to consumers who are prepared to buy an economical car for 50,000 yuan. Considering the product's own strength and brand awareness, Baojun 5 10 is as low as the price threshold of 50,000 yuan, which can stabilize the monthly sales at around10.5 million vehicles.
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